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The Importance of Passion in Small Business

Written by on August 25, 2013

To think about embarking on a new business venture can be a little daunting and stressful. The initial feeling of excitement can be easily enshrouded by apprehension as you start contemplating on all the planning methods and strategies you need to undertake just so for your business plan to materialize into one concrete reality.

You dream of having a successful enterprise, but to begin the whole process is not easy at all. The first step, however, says that you should not be discouraged upon envisioning these huge and overwhelming responsibilities which would definitely entail your biggest of goals. To bravely and successfully tread on these frightening tracks is essential if you dream of becoming the owner of one of the most flourishing business empires in the world someday.  Don’t let fear overcome your desire to manage your own business and become successful in it as time would pass.

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Furthermore, one thing which can also be considered as one of the necessary factors for a venture to successfully come to life and progress, may it be big or small, is the owner’s passion for what he/she does. Things will go smoothly in business if you love what you are doing. You pursue what you love, and that would make things a lot easier for you. But, before anything else, you have to know why you need to start small in the first place.

 You Dream Big, You Start Small

Passion in businessEveryone always starts on little, start-up resources available. At first, you will have these limited supplies, but if you are really eager to pursue something, the boundaries will not really matter. This is also the main reason why a feasible business plan is really very important.

You first have to intelligently plot strategies about the materials and expenses you will be working on in order for them to fit in to your dream goal. You need to have an apparent outline of your business itinerary, of where you aim to be heading to. The finances can be a great deal of pain in the gut, only if you failed to draw expected purchases and revenues from the very beginning. You need to have some rough projection of the operating expenditures and of the profit that you could possibly generate so you would not end up empty-handed at the end of the day.

Another necessary aspect to be considered is on how your marketing plan can be effective. You need to know your target consumers and be able to figure out how you could reach them. A wide patronage is something that you must achieve for you to have a recurring yield for your business.

All these small things will grow in the right time, and will become bigger than you expected it to turn out when you were just starting up. Big surprises come in small packages—always believe in this cliché. You started as baby, not a grown up. You got through stages of development before you became the person that you are now. Every small thing just needs proper nurturing and attention for it to breed successfully.

Now, you’re starting up. But, what might keep you going and to not think about giving up?  Your impassioned motives, definitely.

Relying on Passion is Never a Wrong Move

In a book written by BRANDERATI co-founder and bestselling author Ekaterina Walter entitled Think Like Zuck: The Five Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg (2012), she was able to extract the five biggest reasons why the 28-year-old business mogul became very successful. There are five P’s mentioned in the book which Zuckerberg believes as the factors that put him at the pinnacle: there’s partnerships, product, people, purpose and, most of all, passion.

“Find that thing you are super passionate about. A lot of founding principles of Facebook are that if people have access to more information and are more connected, it will make the world better; people will have more understanding, more empathy. That’s the guiding principle for me. On hard days, I really just step back, and that’s the thing that keeps me going,” says Zuckerberg. The man himself devotes to the idea that his passion for what he is doing is one of the major factors why Facebook is as big as it is at the present time. He has this one magnanimous aim to connect people all over the world and make social interaction a more convenient and hassle-free errand for everyone.

If you have any idea on what is this one thing that you care about doing for the rest of your life and want to channel it into becoming a profitable business, then you should go for it. Whether it is your passion for music, for a certain kind of food, for handicrafts, for soldering metals, or for creating stuff out of recyclable pieces of garbage, you must not fear to incorporate it in all parts of your business venture.  Starting up a business with the thing you really love doing can be one of the glorious chances you could ever have. Your passion for something is what will guide you in the right path.

Passion is infectious. If people feel that you know what you are doing by heart, and more than by your mind’s capacity to discern, then, you could attract a lot of people to come and try whatever you are offering them. By showing them that you care a lot about your business, then they can be assured that what they are patronizing is something that could benefit them, too… something that could make them happy, too.

Requirement: Passion + Hardwork

Passion alone cannot survive. You need to exert all your effort in order to have a profitable business of your own. Passion is just one thing; working hard is another. Do not rest on the fact that you have already mastered your business from the very beginning because you are doing what you have been doing for a long time. The truth is, you still have not known about all the things that you need to know in order for your business to become successful. Always consider every step as a learning process. Broaden your horizons and do not just settle for something that is already within your grasp. Be open to changes that might come along the way, and be persevering and persistent in adapting to these abrupt alterations.

Are you now ready to take off and soar?

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