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Save Money for Your Small Business: Different Marketing Strategies

Written by on October 01, 2012

If you have been in the marketing world for the last few years you have probably tried various marketing strategies. Besides that, you have probably heard the term “inbound marketing”.

We want to share a few ideas how inbound marketing can save your small business money.

Inbound rather than outbound marketing

Inbound marketing becomes more and more popular because it brings better results than traditional outbound marketing.

Inbound marketing is about created content published through innovative channels to reach your target audience. Whereas outbound marketing is concentrated on methods such as cold calls, printing ads, playing with numbers etc.

The main point is that outbound marketing is inefficient and expensive. You have to contact a certain number of people that someone would be interested in your company. So there is no doubt that we should use inbound marketing strategies!

Guy Kawasaki once said: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing!”

Content is King

I hear you asking so what should I write about and where? The most popular Inbound Marketing techniques are writing a blog, interacting on social media and SEO. Creating good content is the main idea of inbound marketing.

However, creating good content requires a lot of hard work and research on the topic which should be covered. You have to write about something exciting, new and extraordinary that people would like, comment and tweet about it. The final aim is to engage with your audience.

Converting visitors to customers

Getting page views is already a good step forward.

However, you would probably like to convert visitors into customers. The best way to convert them into paying customers is to check what makes them pay and refine your product according to your customers’ needs. M

ake changes and see if it helps to increase the sales. The main rule of customers conversion is LISTEN, TEST and RETEST.

Inbound marketing is about being genuine, real and building trust with your audience. Your customers need to see and feel that you love the content which you created. It will be much more fun for you to work when you get a positive feedback and results.

Tell us your suggestions below on how to create inbound marketing. We want to hear from you!

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