How to Effectively Budget Startup CostsWritten by Uwe on March 13, 2013
Anyone who has ever run a business before will tell you that it can be quite costly. You’ve got to spend money to promote your products or services, buy a website and have it developed and a hoard of other things. The problem is that many people don’t plan their budget properly. They’ll spend and spend without really thinking about it. Your startup costs should be carefully spent and you should be researching what you’re spending your money on. You can also cut out a lot of unnecessary expenses by taking on some of the necessary startup tasks on your own.
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Save money by not outsourcing everything
One of the big costs of starting up a small business is promotion. You want to get as many potential customers to see your products and eventually spend their money. Many companies out there will offer promotional services that will promise you the world. The truth is that most of these companies offer services that you can actually do on your own, and in a lot of cases, you should be doing on your own.
Do social media by yourself
Social media promotion is one of the most effective ways to gain targeted leads to your company. This is the area where a good majority of small business owners will dump their startup costs into. You don’t need to spend an arm and a leg; you can do much of this kind of promotion yourself.
You can easily setup a Twitter, Facebook and Pinterest profile within a few minutes and start adding contacts that you may already have on your personal profiles. This allows you to save money and also reach out to supportive people.
Save money on building a company website
Another big costly expense when starting up your business is having a website built. There are many different services that will offer to build you a company website, and nine times out of ten, they’re extremely overpriced. Nowadays, there are tons of easy ways to build and manage your website, so you should consider taking this route. Using a blogging platform like WordPress is a great way to break into the web-development area without having to be a computer programmer.
The internet is filled with tons of free resources that are out there waiting for you to take advantage of them. Every penny counts when it comes to running a successful business, so you should jump on every opportunity you can that will allow you to save on costs.
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