Small Business And Freelancing May Roundup
Written by Sunbla Khan on May 18, 2025
This month, we hope that you’re soaking up the summer vibes! We have gathered some of the latest and greatest news and tips for small businesses and freelancing to help you take further steps in growing your business to the fullest. Enjoy the sunshine this May with our newest collection of articles! 😉
Small Business
1. The article highlights top WordPress themes that are ideal for small business websites with eCommerce features. These themes offer clean design, easy customization, and built-in tools for selling products online, making it easier for small businesses to build professional, functional websites without coding.
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2. Small businesses can find leads and boost sales even on a tight budget by using smart, low-cost strategies. These include referral incentives, cold email outreach, and collaborating with local influencers. Leveraging personal networks and free tools like Google Business Profile also helps expand reach effectively.
3. The article outlines 115 service business ideas across various industries, emphasizing their low startup costs and flexibility. It categorizes opportunities into sectors like beauty, lifestyle, food, and professional services. These ventures are ideal for individuals looking to leverage their skills and passions into profitable businesses without the need for significant capital investment.
4. Strong relationships are essential for small business success. Owners rely on trusted professionals, like accountants, lawyers, and IT specialists, for expertise they may lack. Building trust with employees, customers, and financial partners helps ensure smooth operations, better service, and long-term growth. To know more, read the full article.
5. This guide offers 16 actionable tips to help small businesses scale effectively. Key strategies include investing in automation tools like CRM systems to streamline operations, enhancing your website’s homepage for better user engagement, and focusing on customer retention through personalized experiences. By implementing these practices, businesses can position themselves for sustainable growth and success.
Finances
1. The article shares simple ways to save money by building a budget, setting clear savings goals, and adjusting everyday spending habits. Even small changes, like cutting unnecessary expenses or using auto-transfers to savings, can make a big difference over time. It’s about creating smarter routines for long-term financial health.
2. High-risk investing can bring big rewards but also major losses. It includes assets like crypto, IPOs, and emerging market stocks. To stay safe, limit exposure, diversify your portfolio, and invest only what you can afford to lose. To know about more, read the full article.
3. Managing finances as a self-employed individual involves key steps like separating personal and business accounts, setting aside funds for taxes, and maintaining an emergency fund. Regularly tracking income and expenses, and consulting with financial professionals, can help ensure long-term stability and growth.
4. Starting your pension early allows compound interest to grow your savings significantly over time. Even small, consistent contributions can lead to a substantial pension pot by retirement. Using a pension compound interest calculator can help you project your pension’s growth over time.
5. You can save money on subscriptions by regularly reviewing what you’re signed up for and cancelling the ones you rarely use. Try switching to cheaper plans, sharing subscriptions with family, or using budgeting tools to track and manage payments. Setting calendar reminders before free trials end also helps avoid unwanted charges.
Freelancing & Entrepreneurship
1. The article provides a comprehensive list of top freelance websites], catering to various fields like development, design, and marketing. It highlights platforms such as Arc, Upwork, and Toptal, detailing their unique features, pros, and cons to help freelancers choose the best fit for their skills and career goals. The guide aims to assist both newcomers and experienced freelancers in finding quality remote work opportunities.
2. To make your freelance portfolio stand out, focus on telling the story behind each project, highlighting the challenges you faced, your specific contributions, and the results achieved. Personalize your portfolio by sharing experiences that shaped your professional journey, ensuring it reflects both your skills and individuality.
3. There are four types of entrepreneurship: small businesses that serve local needs, startups aiming for fast growth, social ventures solving community issues, and large companies innovating to stay competitive. Each has its own goals and approach. To know more, read the full article.
4. A sales funnel maps the steps a customer takes from first learning about your business to making a purchase. It typically includes four stages: awareness, interest, desire, and action. By creating tailored content for each stage, businesses can guide potential customers smoothly through the buying process and increase conversions.-funnel
5. Solopreneurs can enhance their success by focusing on five key areas: understanding customer needs to ensure their product solves real problems; assessing market demand to confirm there’s a genuine need; analyzing competitors to identify unique value propositions; establishing clear revenue models to ensure financial viability; and aligning offerings with specific customer jobs to be done.
Marketing
1. Measurement based pricing in WooCommerce helps businesses charge based on product size like length or volume, making it ideal for items such as fabric or flooring. It improves pricing clarity, customer experience, and can boost sales.
2. The 4 Ps of marketing, product, price, place, and promotion, are key elements that help businesses create strong strategies. A good product solves customer problems, pricing should reflect value, placement ensures it reaches the right audience, and promotion builds awareness and trust. Together, they help businesses connect with their market and grow.
3. Retargeting ads in 2025 are highly effective, boosting conversion rates by up to 150% and increasing brand recall by 57%. These ads re-engage users who previously visited a website, encouraging them to complete a purchase. Platforms like Facebook and Instagram are commonly used for retargeting, helping businesses recover lost sales and lower advertising costs.
4. Modern eBook marketing focuses on creating valuable, unique content that builds trust instead of just collecting leads. Sharing it across social media, podcasts, and other formats helps reach more people and keeps the content useful for longer.
5. Cold emailing remains a powerful tool for reaching new prospects, but success hinges on personalization and compliance. Effective cold emails are concise, tailored to the recipient’s needs. Adhering to best practices, such as warming up email accounts, segmenting audiences, ensures better deliverability and response rates. Utilizing automation tools can further enhance outreach efficiency and scalability.
We hope you found our May roundup on small business and freelancing informative and updated. It will help you grow your business with the right financing, marketing, and tools. Stay tuned for the next one!
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