But, with such high sales and such great growth, there’s sure to be huge competition. For the most part, small eCommerce stores will not be able to compete with the likes of Amazon.<\/p>\n
However, with the proper strategy, they can find themselves a nice, growing niche.<\/p>\n
So, to help you figure out that strategy, we’ve asked some top eCommerce experts in sales, marketing, SEO, pricing, conversion and website optimization for their top eCommerce hacks.<\/p>\n
Table of Contents (click to jump ahead)<\/strong><\/p>\n 1. eCommerce Website and Conversion<\/a><\/p>\n 2. eCommerce Pricing and Sales<\/a><\/p>\n 3. The Shopping Experience<\/a><\/p>\n 4. eCommerce Marketing<\/a><\/p>\n 5. SEO (Search Engine Optimization) for eCommerce<\/a><\/p>\n 6. Customer Retargeting Ads<\/a><\/p>\n 7. Effective Customer Service<\/a><\/p>\n <\/div>\n It is also extremely important that you make your website easy to use and with as little friction as possible to increase your conversion rate.<\/p>\n That way, your visitor will quickly move on to purchasing and you can avoid abandoned shopping carts.<\/p>\n sunbirdcreative.com\u00a0<\/a>|\u00a0 Making sure your store can be easily navigated seems obvious, but it’s something I often see lacking when our clients come to us for website help.<\/p>\n While having strong product images (or even better, a video!), compelling descriptions, and reviews are all really important, if customers can’t easily find what the product they’re looking for, all that hard work will go to waste.<\/p>\n Here are three quick little tips to improve your store’s navigation:<\/p>\n kwipped.com\u00a0<\/a>|\u00a0 Have insiders and outsiders regularly test and critique your site\u2019s user experience (UX).<\/p>\n I\u2019m in charge of marketing for our eCommerce site (a relatively new startup). I know a lot about our target audience, our brand, our messaging\u2014marketing stuff. One unusual afternoon, our customer service reps, who field our inbound customer calls, happened to all be out of the office at the same time.<\/p>\n So, I answered a customer call, which required me to login to and use our site. After some confusion about how to properly navigate the site to find what the customer was looking for, I realized we had some UX issues.<\/p>\n We immediately called a meeting that included sales people, marketing folks, developers and the CEO himself. We put ourselves in our customers shoes and began moving through our site and making mock purchases to truly experience the flow of the site.<\/p>\n Realizing that we (our staff) were all too close to the site to be completely objective, we also decided to have friends and family members test out the site and report on their experience.<\/p>\n Collectively, we identified several bottlenecks and one very serious issue that we later confirmed was killing our sales conversion rate. After fixing the issues our conversion rate soared up by nearly 40%.<\/p>\n lesliehandmaker.com\u00a0<\/a>|\u00a0 Ecommerce site owners should place an emphasis on page load speed. There is a direct correlation between web page load times and bounce rates.<\/p>\n I worked on an eCommerce site a couple years ago that was on an incredibly slow platform where average web page load speed was over 7 seconds site wide. It was particularly bad on mobile devices.<\/p>\n After we migrated to a new fast loading platform, average page load speed got to 3.2 seconds. Bounce rates dropped by a relative 53%. Because Google rewards fast loading sites with better organic search rankings, our organic traffic went up over 65% literally overnight.<\/p>\n Optimizely<\/a> has\u00a0a great case study where a site was intentionally slowed down to test user engagement and page views. You can see the direct correlation there as well.<\/p>\n Leveraging browser side caching, compressed images, and sprite sheets are a few ways to improve load times.<\/p>\n seoexpertbrad.com\u00a0<\/a>|\u00a0 Split-testing or A\/B testing is where you create different landing pages with small tweaks to assess the effectiveness of those changes in increasing conversions.<\/p>\n I once had an\u00a0electronics accessory client specializing in cases that protect smartphones and tablets. We experimented on homepage Call To Actions (CTA) and found that small changes in the copy made a big difference.<\/p>\n \u2018Shop Now\u2019 equated to an 18% increase in monthly revenue.<\/p>\n Users were 13.6% more likely to click on the \u2018Shop Now\u2019 CTA than the original \u2018Shop\u2019 CTA. Those users also performed far better across other eCommerce metrics.<\/p>\n The truth is that each audience is unique, your business and products are unique. What works for your competitor may or may not work for you, and the only way to determine what works is through split-testing.<\/p>\n Many tools offer easy A\/B testing or split testing. For example, LeadPages makes it easy to split-test different versions of your landing page and to analyze the difference that a simple tweak can make.<\/p>\n motionrc.com\u00a0<\/a>|\u00a0 One of the most important factors for all websites, especially eCommerce is to optimize for speed with quick loading times.<\/p>\n Google is prioritizing site speed more and more, with factors like your Quality Score and the introduction of the AMP carousel. And in terms of your online sales, if visitors have to wait for the site to load, they will leave.<\/p>\n Your site should load within a second or less – if it takes 9 seconds for your site to load, you are really going to hurt your conversion rate, no matter how much effort you put into your sales and marketing funnels.<\/p>\n When we first launched the new site in April 2016, we made speed optimizations right away. This improved our conversion rate by over 400% in just 3 months!<\/p>\n marquisgardens.ca\u00a0<\/a>|\u00a0 Be sure to choose right eCommerce platform, the one specifically built for it.<\/p>\n We used to run our eCommerce on WordPress. Where WordPress is an amazing platform, it was inadequate for our growing online store. As soon as we hit more than 5000 SKUs we started to have technical and management problems.<\/p>\n We switched to Shopify in early 2016, and our problems disappeared. Moreover, our traffic and sales started to grow for no apparent reason.<\/p>\n As we were just discovering the world of SEO, we had no clue that there are SEO Titles and Descriptions, Alt Tags, Schema markup and lots more. The good thing was Shopify had it all, and most of it was pre-built into the system.<\/p>\n As if it wouldn’t be enough reason to love Shopify, our monthly Shopify subscription (including Shopify Payments) costs us less than just the payment gateway used to cost at our old website.<\/p>\n publicityhound.com<\/a>|\u00a0 Include full contact information on every page of your website\u2014yes, every page.<\/p>\n Not everyone enters your site on your homepage and if they can\u2019t find a phone number and don\u2019t think to go to your homepage where it\u2019s listed, they might leave. If they don\u2019t want to order online and they\u2019d rather send a check but can\u2019t find a mailing address, you lose the sale.<\/p>\n Contact info includes a company name, mailing address, telephone number, email address and a fax number if you use it.<\/p>\n Many websites require users to hunt for a \u201cContact Us\u201d page and fill it in.<\/p>\n Problem is, many people have used these contact forms and never received a reply. If you have a \u201cContact Us\u201d page, include your email address on that page and give visitors the option of contacting you from the form or their email program.<\/p>\n Website owners, especially small businesses, whine that they don\u2019t include a phone number at their sites \u201cbecause I don\u2019t want to be called at night.\u201d Turn off your ringer or use Google Voice.<\/p>\n Some complain that \u201cI don\u2019t want my email address harvested by spammers.\u201d OK\u2014use a secondary email address that you check daily. Others don\u2019t want the street address of a home office public \u201cbecause I don\u2019t want people stalking me.\u201d The solution? A post office box.<\/p>\n titanium-jewelry.com\u00a0<\/a>|\u00a0 Here are some tips that worked for our websites.<\/p>\n 1. Have a good About Us page<\/strong><\/p>\n Especially if you are a small business that doesn’t have a well known brand, shoppers want to know you, and hopefully like you.<\/p>\n People buy from people they like. If they don’t know you how can they like you? Put up picture of yourself and be personable online. This helps humanize the site and improves conversions.<\/p>\n 2. Have contact information that is easily found<\/strong><\/p>\n Post your telephone number either in the header area or your footer, along with your physical address.<\/p>\n This legitimizes your site. So many websites just have a contact form with no telephone number and use a PO Box address. This can seem shady. Some startups even repurpose used shipping containers<\/a> as affordable workspace or inventory storage to reduce overhead while they grow.<\/p>\n 3. List your credentials and social proof where easily seen<\/strong><\/p>\n People like to do business with companies who have a track record of happy customers. So show some testimonials, or put in a review widget from Yelp or another online review collector.<\/p>\n Do you have any industry awards? Show them prominently. Let folks know you are an expert in your field.<\/p>\n leaseref.com\/blog\u00a0<\/a>|\u00a0 Every sales page should have as few distractions as possible<\/strong>. When website visitors turn into customers they should go from a wide variety of choices on your website to very few as you want them to focus on completing the sale.<\/p>\n So buttons that can bring a customer back to your blog, or services page for instance, should disappear. If they really want to abandon the shopping cart journey, they can also hit their back button \u2013 don\u2019t give them unnecessary opportunities to turn back.<\/p>\n Everything should also be above the fold<\/strong> if possible \u2013 scrolling down the page is another complication that adds friction to the check out process. Everything being above the fold provides a simple and clean experience.<\/p>\n If you have to break up the steps into more than one page, that has actually been shown to increase conversion rates \u2013 because customers make micro commitments at each step, so they see the check out process through to the end.<\/p>\n One of the most important things to do is to look at your pricing strategy<\/a> and other sales options.<\/p>\n That way, you can help boost your profits by making intelligent pricing and sales decisions.<\/p>\n betwext.com<\/a>\u00a0<\/a>|\u00a0 When testing product price, test both higher and lower price points.<\/strong><\/p>\n Most eCommerce experts suggest that business owners test their prices… and 99% of the examples I see suggest lowering prices. Cut against the grain and test higher prices as well!<\/p>\n Remember at the end of the day, you’re maximizing revenue and profits. What you might find is, a higher sales price brings in fewer customers, but your increase in revenue and profit more than makes up for the dip in orders.<\/p>\n This really applies if you are selling low priced goods.<\/p>\n Sometimes a price point below $5 makes customers skeptical. We noticed an increase in conversion rates when we took an entry level product from $2.50 to $4.50 to $9.<\/p>\n At the higher price points, we noticed increased conversions (over 5%) on the order page. At the end of the day, increasing entry level prices actually brought us more customers, more revenue… and greater profits!<\/p>\n newlead.net\u00a0<\/a>| 1. Evaluate the complete fee structure of 3rd party systems<\/strong><\/p>\n As an example, if you use Shopify payments for taking credit cards, they do not assess you an additional fee.<\/p>\n However, if you wish to use your own merchant account, Shopify takes an additional fee on top of your merchant account for each transaction. The amount of the fee varies by the subscription plan you choose.<\/p>\n Don’t leave money on the table by paying higher fees when you do not have to. Sometimes, upgrading to the package with the higher monthly expense may save you transaction fees to easily offset the higher cost vs. the cheaper monthly plan.<\/p>\n 2. Take advantage of search and social selling tools<\/strong><\/p>\n Google operates Google Merchant Center and Facebook has Dynamic Product Catalog. Leverage these tools. If you are using a 3rd party system, most have built-in support to easily create your product feeds to populate these systems.<\/p>\n Using shopping feeds and catalogs will open up avenues for more product visibility and better presenting merchandise for sale to your customers, particularly on Facebook where you can sell your products directly on the social media giant’s canvas and not require the visitor to leave Facebook.<\/p>\n interloperinc.com\u00a0<\/a>|\u00a0 In eCommerce, like in traditional stores, you need to get in front of as many customers as you can. The more people see your products, the better the chances of your making a sale.<\/p>\n As merchants become a little more experienced, they start listing on eBay and Amazon and then Google Shopping<\/a> and Shopzilla, etc.<\/p>\n But synchronizing inventory becomes a headache and if someone orders an item that you have run out of stock on, it quite often ends up in negative feedback, complaints and the marketplace may also lower your rating.<\/p>\n As a merchant you must avoid such situations by using services like uploadmyproducts.com and channeladvisor.com to keep inventory synchronized across multiple platforms.<\/p>\n digitaldarts.com.au<\/a>\u00a0<\/a>|\u00a0 My simple and highly effective “hack” is to test pricing. The price of a product either adds or subtracts directly from the bottom-line every order.<\/p>\n You can increase your profits and even order volume sometimes by increasing your prices.<\/p>\n Products with turnover of roughly 100 or more sales per month are the most suited to a test because the volume provides more accurate information.<\/p>\n If the products have relatively high revenue, a price optimization is more likely to impact profit.<\/p>\n A lot of eCommerce platforms have apps, plugins, or software tools to help you test the price of your products. Shopify has Quant Price.<\/p>\n If you’re lost with how to implement this in your eCommerce environment, a simple solution is to make price changes to the product itself for a set period then contrast it to the performance of the old price.<\/p>\n This method is imperfect given the variable nature of traffic sources and seasonal trends, but it’s a simple hack most businesses can benefit from.<\/p>\n According to our experts below, one of the best things you can do for your eCommerce store is optimize the shopping experience.<\/p>\n fourmine.com\u00a0<\/a>|\u00a0 Retailers online need to focus on making an end-to-end shopping experience that provides both all the benefits of in-store and online shopping.<\/p>\n This experience needs to be flawless, convenient to use on all devices and assuage all the pain points one might experience while shopping.<\/p>\n For us the biggest pain point is showing a customer what their ring is going to look like before they make their purchase online. To alleviate that, our Free Home Preview lets consumers sample rings at home before they buy.<\/p>\n They choose 3 styles, preview for 3 days, 100% free of charge and return to us to customize and purchase their rings. The rings are highly realistic, made with a metal alloy and diamond simulants. The replica rings in the preview look nearly identical to the real ring.<\/p>\n Through this service, we alleviate the stress, confusion or uncertainty that can accompany online shopping typically. In this way, they can “try before they buy” and confidently make a purchase online.<\/p>\n merchantmaverick.com\u00a0<\/a>|\u00a0 Modern shoppers expect a multichannel shopping experience. They want to find your products in store, on your online shop, and listed on Amazon.<\/p>\n Because most popular eCommerce platforms (Shopify, BigCommerce, Magento) offer direct integrations with marketplaces like Amazon and eBay, it’s easier than ever to begin selling on multiple channels.<\/p>\n However, that doesn’t mean that selling on multiple channels is simple.\u00a0When you add a marketplace to your online store, you should look out for complications with the following:<\/p>\n How do you get your first and continuing clients? Use these expert eCommerce hacks to boost your marketing.<\/p>\n populum.co\u00a0<\/a>|\u00a0 Here’s a tip for budget conscious small-businesses that don’t have a lot of money to spend on marketing.<\/p>\n As a bootstrapped company, we focused our efforts on organic growth from the beginning. There are 2 main ways we’ve gained traction without spending any money.<\/p>\n First, and this has been the biggest driver, is through online forums and communities<\/strong>.<\/p>\n For example, we found out there’s a passionate community on Reddit for our industry, and our brand has been active participants in the forum and worked with the moderators of that subreddit to eventually become an “approved” vendor.<\/p>\n You should never be spammy or even directly market on these platforms. Rather, we’ve found that if you provide valuable information and insights, people naturally look for your site.<\/p>\n The second way has been through review sites and blogs<\/strong>. This requires a lot of effort upfront, as it’s hard to get sites to review your product, especially when you’re just starting.<\/p>\n But I’ve found out persistence, tailoring your messages, and being generous with samples can really help you get some early wins.<\/p>\n trustpilot.com\u00a0<\/a>|\u00a0 One of the most overlooked eCommerce marketing strategies might also be one of the most obvious, and yet time and time again brands forget to implement it.<\/p>\n Every business has a built-in team of marketers in the form of their own customers. If you can leverage your existing customers via feedback, reviews and testimonials, you have a clear and direct growth strategy in most cases.<\/p>\n Studies show half of adults under 50 routinely check online reviews before making a purchasing decision, according to Pew Research<\/a>.<\/p>\n Successful brands are able to proactively acquire fair, accurate, trustworthy consumer feedback and leverage it to increase KPIs such as traffic, clickthrough rates and conversions.<\/p>\n When you consider how much shopping takes place online – some estimates put that number around 80 percent of the U.S. population, with 15 percent of those making weekly purchases – your own customers are an invaluable part of the equation.<\/p>\n Some third-party review platforms, including Trustpilot, have license agreements with Google, making them Google Review Partners. Reviews collected with these platforms can help brands gain Google Seller Ratings, which have been shown to increase the average clickthrough rate (CTR) as much as 17 percent.<\/p>\n socianselect.com\u00a0<\/a>|\u00a0 With the market for Instagram Influencers and other brand ambassador programs expected to double by 2019, it\u2019s fairly easy to see that Influencer marketing is an increasingly important tool for young companies in the eCommerce space.<\/p>\n While both traditional online ads and Influencer campaigns allow customers to link directly to the online store, there is a dramatic difference in measurable engagement actions.<\/p>\n According to internal research from SocianSelect.com, engagement with Influencers can surpass the all-format average for digital marketing by roughly 199 times the clicks (approx. 5.94%).<\/p>\n The complexities of managing a social marketing effort can be extremely taxing for small business owners.<\/p>\n Young companies should study their expected ROI and seriously consider using an Influencer Marketing Agency to launch their new brand, before committing their budgets to traditional ad formats (including AdWords \u2013\u2013 only 1.91% engagement, or Facebook \u2013\u2013 only 0.9% on average).<\/p>\n vaping.com\u00a0<\/a>|\u00a0 Build an engaged community around your brand.<\/strong><\/p>\n Most entrepreneurs launch their business, and then search for consumers to buy their products. We did the opposite and created a highly-engaged forum, and then built our business to serve the needs of our community.<\/p>\n By building a community first, it is much easier to interact with potential consumers. It also allows you to gain valuable market research, and generate quick feedback on your products.<\/p>\n Our forum established us as a leading player in our industry, before we even launched the eCommerce side of our business.<\/p>\n By staying active in our community, awareness of our brand grew quickly. Even if you\u2019ve already launched an eCommerce business, find ways to increase community engagement around your brand.<\/p>\n For example\u2014you can create an awesome blog, build a community forum or personally engage with your audience daily through social media.<\/p>\n The biggest\u00a0driver of traffic to most eCommerce sites is through search, mostly Google.<\/p>\n Getting your pages to rank with great SEO (Search Engine Optimization) practices will be very important for your sales. Follow these expert tips.<\/p>\n invuedigital.com\u00a0<\/a>|\u00a0 When creating an eCommerce website for a small business, it\u2019s crucial to take the time to learn about eCommerce SEO or speak with a consultant.<\/p>\n Including the right amount of content on the site (from the home page, to the categorical pages, to the product pages) is vital to the visibility of your products in search but there\u2019s a lot more that goes into it as well.<\/p>\n Properly managing product variants such as colors and ensuring your sitemap is properly structured to accommodate your products and most important pages is key to your success in search.<\/p>\n Making it difficult for the search engines to navigate your site will quickly burn out your crawl budget and could prevent pages from showing up at all.<\/p>\n seoinc.com\u00a0<\/a>|\u00a0 One simple trick that can improve your bottom line is adding Product and Review Structured Data to your products on your eCommerce site \u2013 by adding these Structured Data types you can benefit from increased CTR in the Search Engine Result Pages.<\/p>\n With Product & Review Structured Data, you can directly show potential customers the products price, availability, and review ratings on the SERP\u2019s.<\/p>\n The best part about this simple trick is that there are plenty of plugins, extensions, and add-ons you can install on your site\u2019s CMS that will automatically markup your products with the necessary Structured Data.<\/p>\n Even if you are running a platform that doesn\u2019t have a plugin to automatically add support for those Structured Data types, Google has provided plenty of documentation<\/a> on the subject and the code can be also be added through Google\u2019s Data Highlighter in Search Console<\/a> so no coding or back-end knowledge is needed.<\/p>\n collectiveray.com<\/a>\u00a0|\u00a0 When you\u2019re reselling products from a popular manufacturer to a local or a global audience, you need to focus both on the look and feel of the product display, but much more importantly, on the SEO for the actual listing.<\/p>\n To have an effective organically ranked listing, you need to create useful content for potential buyers of this product, within or as part of the actual listing.<\/p>\n Rather than just copy straight description from the manufacturer description (possibly duplicated content), it would be ideal if you can actually devise ways in which to include great content around that product, for SEO purposes and really and truly, for the benefit of your customers, which is the ultimate aim of search engine rankings.<\/p>\n As an example, list the pros and the cons of the product, examples of how to use the product effectively, what people say about the actual product.<\/p>\n In essence, write a nice “article” around that product, which is more likely to rank, give the potential buyer the information they need and make the visitor less likely to bounce from the listing.<\/p>\n rinuu.com\u00a0<\/a>|\u00a0 Find out where your competitors are getting all their traffic from! You can use a tool like Serpstat to find out all of the websites that link to your competitors.<\/p>\n Go through those websites and you’ll likely find places that you could get traffic from as well.<\/p>\n As a bonus, developing those links will help you in the link term develop your domain expertise and authority in Google’s eyes, benefiting all future content marketing you do.<\/p>\n storecoach.com<\/a>\u00a0|\u00a0 These days, websites need to have a solid content marketing plan in order to not only get traffic to their website but to obtain links, which are the key driving force for climbing the search engine rankings.<\/p>\n The first thing that small business owners need to understand is that writing articles about your products, services or your business is the surest way to put people to sleep.<\/p>\n We don’t create any content without first knowing that it has a good chance to get a healthy amount of backlinks<\/strong> because links from other websites to your site are the best way of getting your site to show up higher in the search rankings.<\/p>\n We look for articles that other sites have written that have gotten a significant number of backlinks and that relate to our general niche.<\/p>\n Next, we create a complementary, opposing or similar<\/strong> type of piece that we know would also be the type of thing that would be link-worthy to those sites that linked to the original article.<\/p>\n After that, it’s simply a matter of contacting all of those sites, letting them know how much we like their website and that we have an article we think their readers would enjoy.<\/p>\n Good for readers; proven for backlinks. The perfect marriage of content and SEO!<\/p>\n When your customer interacts with your product or your brand for the first time, how will you ensure that visitor becomes a buyer?<\/p>\n ledlightingsupply.com <\/a>|\u00a0 Retargeting in the B2B space is a lifeline that many other B2B companies overlook, and that is exactly why we take full advantage of it.<\/p>\n Since our B2B clients often place very high order quantities, each and every new client we bring on board is very valuable. So, by passing them up and not retargeting them we would miss out on a lot of business.<\/p>\n We even find that retargeting on platforms like Facebook work great, even in the B2B world.<\/p>\n Think about it. If someone is more likely to buy from you the more they see your name, wouldn’t you want to be put right in front of them everyday?<\/p>\n By retargeting with ads, you are able to do just that. Even if you are in the B2B niche, don’t pass up retargeting through social media platforms as it really can (and does) work wonders.<\/p>\n galleonco.com\u00a0<\/a>|\u00a0 If I had to share one of my most profitable hacks from running multiple online stores it’d probably be retargeting.<\/p>\n We like to retarget add to carts and our blog. The ROI is high, the ad cost is super low – which is great for an entrepreneur on a budget.<\/p>\n For those who aren’t getting enough traffic for a great return on retargeting, a little hack I’ve done on some of my stores is writing blog content and mention influencers in my niche.<\/p>\n I then share it on social media, tagging the influencer and it usually gets their attention.<\/p>\n You’ll want to ensure that the influencer is niche specific because if you do, retargeting that audience who viewed your blog will yield great returns.<\/p>\n I was able to achieve a 9x ROI with this\u2014and my store was only two days old!<\/p>\n seo4anyone.com\u00a0<\/a>|\u00a0 Getting a visitor to your site is difficult and costly. But giving up on that visitor when they leave the site without buying is a huge mistake.<\/p>\n Even though the Cost per Acquisition (CPA) of that 1st time customer is typically more expensive than repeat purchases, thankfully tools exist that help bring those visitors back to the site so they can convert to buyers.<\/p>\n These tools are called retargeting tools. The most popular are search retargeting ads<\/strong> and shopping cart abandonment emails<\/strong><\/a>.<\/p>\n 1. Search retargeting ads<\/strong> follow a user around as she clicks from site to site. These ads can be managed through Google\u2019s Adwords network or another leader such as AdRoll or Criteo.<\/p>\n The ads can be as specific as showing the actual products visited on the website or as general as brand related ads reminding the visitor of the value of that brand. Retargeting ads can even show to users on Facebook and other private networks.<\/p>\n 2. Shopping cart abandonment emails<\/strong> send out a series of emails (usually 2-3) after an item is placed in the cart but is not purchased.<\/p>\n These emails are automated and are very cheap to deploy. A discount is typically offered in the final email of the series as a final enticement to the buyer.<\/p>\n The ROI for cart abandonment projects is very high, but this cost must be added to the other costs involved in originally acquiring that customer.<\/p>\n Now that you’ve got your clients, it’s important that you keep them happy and keep them around.<\/p>\n Here are some great tips on how to improve your eCommerce customer service.<\/p>\n challengecoins4less.com<\/a>\u00a0|\u00a0 When you\u2019re just starting out in the eCommerce world, one of the most important elements that will help your business grow is excellent customer service.<\/p>\n Responding to your customers quickly and providing the answers they need in a friendly manner can really help you stand out from the competition.<\/p>\n For example, we currently have a quote system in place on our website where anytime someone requests an online quote for our products, a member of our team will reach out by phone within three minutes.<\/p>\n This shows customers that we value their time and are serious about earning their business. We answer questions and provide important details and information as efficiently and effectively as possible in an attempt to save our customers\u2019 time and money. In terms of scalability, it\u2019s really quite simple.<\/p>\n As the demand for product quotes increases, we hire more resources on our customer service team to handle the additional work.<\/p>\n In addition to Challenge Coins 4 Less, we own over 70 related websites which sell more than 800,000 promotional items like patches, lanyards, lapel and trading pins, and wristbands.<\/p>\n Last year, we hit over $12 million in total revenue, all online. So I\u2019m convinced that our customer service strategy is working.<\/p>\n zackdrisko.com\u00a0<\/a>|\u00a0 Transactional e-mails<\/strong><\/p>\n This is the part where you deliver awesome, consistent customer service\u2014at scale. What happens when someone buys something from your site? Do they get an e-mail? Is it boring?<\/p>\n Too often, companies don’t use post-purchase e-mail the right way. They give you an order confirmation, sometimes a shipping confirmation<\/a>, and that’s basically it. No love, no jokes, no interesting stuff to brighten anyone’s day.<\/p>\n Life doesn’t have to be that way.<\/p>\n Use your automated e-mails to communicate all the basics, but also use it to show your personality. When people feel like they’re part of an adventure or a cause or an event, they attach emotions to that experience\u2014and to your brand.<\/p>\n You can also use automated e-mails as a way of getting feedback after the product has been delivered. On the upside, you can score some great reviews or user-generated content for social media. Many brands organize this content through a UGC platform<\/a>, making it easier to manage customer photos, testimonials, and feedback across marketing channels.<\/p>\n Also on the upside, you can learn when things were a total disaster, and it gives you a chance to improve upon them. And who knows, your ongoing dialogue could provide the greatest thing of all, a repeat customer.<\/p>\n Remember, it’s usually WAY cheaper to keep a customer than acquire one, so once you’ve got ’em, be cool to ’em!<\/p>\n yourgreenpal.com\u00a0<\/a>|\u00a0 Here is something that we have done to go above and beyond for our customers for using our service and to ensure they tell their friends and keep coming back.<\/p>\n Upon sign up, our customers indicate if they have pets or not. We relay this info to the vendors so they are aware of any dogs.<\/p>\n We then send dog bones out to our homeowners with dogs along with a Thank You card.<\/p>\n Not only is this very cheap but it lets our customers know that we are listening and that we care. We follow up with an email asking if they received the gift.<\/p>\n 3dcart.com<\/a>|\u00a0 In ecommerce, customer satisfaction could make or break your business. Online stores with good reviews can win sales against large retailers, while bad reviews can make a shopper change their mind about what website will get their order.<\/span><\/p>\n It\u2019s for this reason that online stores should excel at customer service. Make a clear statement on your website about your customer service standards by clearing displaying your company\u2019s contact information, and having a page about your terms and conditions and returns policy. Using a CRM system, like the ones included in most ecommerce platforms, can help shoppers reach out to your customer service team easily, but more importantly, allowing you to reply quickly to their requests. <\/span><\/p>\n Providing multiple methods of contact on your website, from a CRM-based contact us form to phone number and chat; will help your visitors feel more confident about placing an order. Once an order is placed, the post-purchased notifications should be automated providing order confirmation and delivery details. Also making sure to send order updates as it moves through your fulfillment process. <\/span><\/p>\n Look for great customer services tools in your ecommerce platform, including a built-in CRM, an RMA solution to handle returns, a feedback tool to her from your customers, and product reviews that can be requested automatically after an order has been delivered.<\/span><\/p>\n Which of these eCommerce hacks have you used? Know of any other great, effective eCommerce hacks? Let us know in the comments below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The world of eCommerce is a crucial place for any growing business. In the US, eCommerce hit $394.86 billion in 2016, a 15.6% increase over 2015, when it hit $341.70. Globally, it hit $1.915 trillion, and set to grow to $2.352 trillion. But, with such high sales and such great growth, there’s sure to be […]<\/p>\n","protected":false},"author":9,"featured_media":9036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[56],"tags":[372,385,440,58,245],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/05\/feature-30-ecommerce-hacks.jpg?fit=1380%2C580&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5m6q6-2l0","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/8990"}],"collection":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/comments?post=8990"}],"version-history":[{"count":31,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/8990\/revisions"}],"predecessor-version":[{"id":22149,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/8990\/revisions\/22149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media\/9036"}],"wp:attachment":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media?parent=8990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/categories?post=8990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/tags?post=8990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. eCommerce Website and Conversion<\/h2>\n
\n![\"Mara](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/MARA-MEASOR-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nMara Measor, Co-Founder and Head of Design at Sunbird Creative<\/h3>\n
![\"\"](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/11\/facebook-1.png?resize=20%2C20&ssl=1\")
\u00a0sunbirdcreative<\/a><\/p>\n
\n\n
\n![\"Robin](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Robin-Salter-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nRobin Salter, KWIPPED<\/h3>\n
![\"twitter-1\"](\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/11\/twitter-1.png?resize=24%2C20&ssl=1\")
\u00a0@kwipped_com<\/a><\/p>\n
\n
\n![\"Leslie](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Leslie-Handmaker-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nLeslie Handmaker,\u00a0Digital Marketing Consultant<\/h3>\n
![\"\"](\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/11\/linkedin.png?resize=20%2C20&ssl=1\")
\u00a0lesliehandmaker<\/a><\/p>\n
\n
\n![\"Bradley](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Bradley-Shaw-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nBradley Shaw, SEO Expert Brad, Inc.<\/h3>\n
\u00a0@ExpertBrad<\/a><\/p>\n
\n
\n![\"Mark](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/mark-goetze-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nMark Goetze, Co-Founder of Motion RC<\/h3>\n
\u00a0\u00a0MotionRc<\/a><\/p>\n
\n
\n![\"Ostap](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Ostap-Bosak-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nOstap Bosak,\u00a0Manager at Marquis Gardens<\/h3>\n
\u00a0@MarquisGarden<\/a><\/p>\n
\n
\n![\"Joan](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Joan_Stewart-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nJoan Stewart, The Publicity Hound<\/h3>\n
![\"\"](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/05\/youtube-play-logo-png-5-e1493023581649.png?resize=20%2C14&ssl=1\"){kind=logo}
\u00a0publicityhound<\/a><\/p>\n
\n
\n![\"Ron](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Ron-Yates-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nRon Yates, Titanium-Jewelry<\/h3>\n
\u00a0@JRYates<\/a><\/p>\n
\n
\n![\"Carrie](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/05\/carrie-wood.jpg?resize=200%2C200&ssl=1\")
<\/p>\nCarrie Wood, Chief Marketing Officer at Leaseref.com<\/h3>\n
\u00a0leaseref<\/a><\/p>\n
\n2. eCommerce Pricing and Sales<\/h2>\n
\n![\"Brian](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Brian-Mikes-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nBrian Mikes, VP of Marketing at Betwext.com<\/h3>\n
\u00a0brianatbetwext<\/a><\/p>\n
\n
\n![\"Terence](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Terence-Channon-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nTerence Channon, Principal at NewLead<\/h3>\n
\u00a0tchannon<\/a><\/p>\n
\n
\n![\"Najeeullah](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Najeeullah-Babar-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nNajeeullah Babar, President of InterloperInc.com<\/h3>\n
\u00a0@bloggerkhan<\/a><\/p>\n
\n
\n![\"Joshua](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Joshua-Uebergang-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nJoshua Uebergang,\u00a0Head of Strategy at Digital Darts<\/h3>\n
\u00a0digitaldarts<\/a><\/p>\n
\n3. The Shopping Experience<\/h2>\n
\n![\"Anubh](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Anubh-Shah-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nAnubh Shah, CEO and\u00a0Cofounder of Four Mine<\/h3>\n
\u00a0@fourmine<\/a><\/p>\n
\n
\n![\"Liz](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Liz-Hull-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nLiz Hull, Lead eCommerce Writer for Merchant Maverick<\/h3>\n
\u00a0@liz__hull<\/a><\/p>\n
\n\n
4. eCommerce Marketing<\/h2>\n
\n![\"Gunhee](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Gunhee-Park-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nGunhee Park, Co-Founder of Populum<\/h3>\n
\u00a0@GetPopulum<\/a><\/p>\n
\n
\n![\"Zachary](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Zachary-Pardes-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nZach Pardes, Head of Communications – U.S. at Trustpilot<\/h3>\n
\u00a0zpardes<\/a><\/p>\n
\n
\n![\"Dexter](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Dexter-Tarbox-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nD. Dexter Tarbox, CEO of SocianSelect.com<\/h3>\n
\u00a0tarbox<\/a><\/p>\n
\n
\n![\"Neil](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Neil-Mclaren-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nNeil Mclaren, Owner of Vaping.com<\/h3>\n
\u00a0vapingdotcom<\/a><\/p>\n
\n5. SEO (Search Engine Optimization) for eCommerce<\/h2>\n
\n![\"Dan](\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Dan-Mallette-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nDan Mallette, InVue Digital<\/h3>\n
\u00a0daniel-mallette<\/a><\/p>\n
\n
\n![\"John](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/05\/john-caiozzo2.jpg?resize=200%2C200&ssl=1\")
<\/h3>\nJohn Caiozzo, Head SEO Analyst at SEO Inc<\/h3>\n
\u00a0@seoinc<\/a><\/p>\n
\n
\n![\"David](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/David_attard-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nDavid Attard, DART Creations<\/h3>\n
\u00a0@dartcreations<\/a><\/p>\n
\n
\n![\"Keith](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/keith-brink-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nKeith Brink, Partner at Rinuu<\/h3>\n
\u00a0@go_rinuu<\/a><\/p>\n
\n
\n![\"Dave](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/11\/dave_hermansen-entrepreneur-success.jpg?resize=200%2C200&ssl=1\")
<\/h3>\nDave Hermansen, Founder of\u00a0<\/strong>Store Coach, Inc.<\/h3>\n
\u00a0@storecoach<\/a><\/p>\n
\n6. Customer Retargeting Ads<\/h2>\n
\n![\"Dwayne](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Dwayne-Kula-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nDwayne Kula, Owner of LEDLightingSupply.com<\/h3>\n
\u00a0@LEDLightingSupply<\/a><\/p>\n
\n
\n![\"Nicole](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Nicole-Martins-Ferreira-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nNicole Martins Ferreira, Co-founder of Galleon Co.<\/h3>\n
\u00a0@NicoleMarFer<\/a><\/p>\n
\n
\n![\"Matt](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/matt-silvers-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nMatt Silvers, CEO of\u00a0Seo4anyone.com<\/h3>\n
\u00a0@seo4anyone<\/a><\/p>\n
\n7. Effective Customer Service<\/h2>\n
\n![\"These](\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/cody_clifton-myths.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nCody Clifton, Challenge Coins 4 Less<\/h3>\n
\u00a0ChallengeCoins4Less<\/a><\/p>\n
\n
\n![\"Zack](\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/04\/Zack-Drisko-ecommerce.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nZack Drisko, Zack Drisko Agency<\/h3>\n
![\"\"](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/02\/instagram.png?resize=20%2C20&ssl=1\")
\u00a0zack.drisko<\/a><\/p>\n
\n
\n![\"Gene](\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/11\/Gene-Caballero-entrepreneur-success.jpg?resize=200%2C200&ssl=1\")
<\/h2>\nGene Caballero, Co-Founder of GreenPal<\/h3>\n
\u00a0@YourGreenPal<\/a><\/p>\n
\n
\n![\"Jimmy-Rodriguez-3dcart\"](\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/05\/Jimmy-Rodriguez-3dcart.png?resize=200%2C200&ssl=1\")
<\/h2>\nJimmy Rodriguez, COO of 3dcart<\/h3>\n
\u00a0@Jimmy3dcart<\/a><\/p>\n
\n