{"id":6198,"date":"2016-10-19T09:10:39","date_gmt":"2016-10-19T07:10:39","guid":{"rendered":"http:\/\/blog.invoiceberry.com\/?p=6198"},"modified":"2016-10-20T10:04:01","modified_gmt":"2016-10-20T08:04:01","slug":"13-awesome-halloween-ideas-small-business","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/13-awesome-halloween-ideas-small-business\/","title":{"rendered":"13 Awesome Halloween Ideas for Your Small Business"},"content":{"rendered":"

Halloween is a great, fun time to really interact with your small business customers.\u00a0 It\u2019s a really great, $8.4 billion (!) opportunity<\/a> for your business to show off its lighter side this year and get in the Halloween spirit.<\/p>\n

Marketers are always going on about \u201chumanizing the brand<\/a>,\u201d so why not take this golden opportunity to do it with fun?<\/p>\n

Of course, you will need to be strategic in your offerings and consider what type of audience you have. For most food<\/a> and beverage<\/a> small businesses, Halloween offers wonderful\u00a0marketing opportunities.<\/p>\n

However, if you run a small business funeral parlor (that\u2019s a thing, right?), you may want to restrict your Halloween campaign.<\/p>\n

However you decide to do it, put some real effort into it by sending campaigns to your email subscribers, social followers, press releases and even old school paper flyers.<\/p>\n

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So what are the best ways to use Halloween for marketing purposes? Let\u2019s check out some awesome marketing methods\u00a0to get the word out about your business:<\/p>\n

#1 Make themed food and drinks<\/h2>\n

\"Get<\/p>\n

This one is a sort of no-brainer. If you have a little bakery, coffee shop or anything that sells food and drinks, this is a golden chance!<\/p>\n

Add in fall flavors (pumpkin spice anyone?) with a little jack o\u2019lantern or ghost theme, or just an orange and black scheme, and voila! You have your Halloween marketing going on. Of course, be careful not to cross the line from scary\/funny to disgusting<\/a>\u00a0[warning: don’t click before or after lunch].<\/p>\n

Drinks are limitless<\/a>, such as shots in tubes and the ubiquitous dry ice. For extra points, add some fun names to your food, like Ghoulash, I scream or Grave-y.<\/p>\n

#2 Dress up your shop<\/h2>\n

\"Get<\/p>\n

Cobwebs and ghost cut outs are for kindergarten. Get adult\u2014but don’t be\u00a0boring.<\/p>\n

It\u2019s great that Halloween has such a strong crossover with autumn, so you can use it even after the day\u2019s over by removing the scare elements.<\/p>\n

You can dress up your restaurant or bar in the cheesy but fun way<\/a>, or you can even get elegant with it<\/a>.<\/p>\n

#3 Team up<\/h2>\n

\"Get<\/p>\n

Why don\u2019t you and your building or neighborhood put your heads, wallets and marketing together? Host a whole day of Halloween events shared among you and your neighboring stores.<\/p>\n

Your local area may already have something like this going on, but if not, that shouldn\u2019t stop you.<\/p>\n

You can share and swap discounts for each other\u2019s stores, or host a business-vs-business costume or pumpkin-carving competition. The ideas are limitless.<\/p>\n

#4 Create a video or song<\/h2>\n