{"id":6017,"date":"2016-10-12T09:10:55","date_gmt":"2016-10-12T07:10:55","guid":{"rendered":"http:\/\/blog.invoiceberry.com\/?p=6017"},"modified":"2025-12-05T13:38:36","modified_gmt":"2025-12-05T12:38:36","slug":"break-event-planning-market-succeed","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/break-event-planning-market-succeed\/","title":{"rendered":"How to Break Into the Event Planning Market &#038; Succeed"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The event planning industry is very healthy\u2014a<\/span><a href=\"http:\/\/www.ibisworld.com\/industry\/party-event-planners.html\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">$5 billion a year industry in the US<\/span><\/a><span style=\"font-weight: 400;\"> to be exact. It also has amazing prospects. Through 2024, event planning is set to<\/span><a href=\"http:\/\/www.bls.gov\/ooh\/business-and-financial\/meeting-convention-and-event-planners.htm\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">grow by 10%<\/span><\/a><span style=\"font-weight: 400;\">, a much larger growth than the average for other industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, because it is a discretionary service (meaning that people can live without it, or severely cut back on spending), it was deeply affected by the global recession. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a \u2018want\u2019 industry, it is sensitive to corporate profits, the unemployment rate, and the average consumer\u2019s disposable income.\u00a0<\/span><span style=\"font-weight: 400;\">Nonetheless, because of that dip from the Great Recession, event planning has bounced back quite healthily.<\/span><\/p>\n<hr class=\"tip_box_top\"><div class=\"tip_box\">Rather than getting lost in the organization and execution of the event, and therefore missing it completely, companies and individuals prefer to enjoy the event and have someone else plan it for them.<\/div><hr class=\"tip_box_bottom\">\n<p><span style=\"font-weight: 400;\">As disposable income and corporate profits continue to rise, along with a stable and growing unemployment level, the industry is set for strong growth. Rather than getting lost in the organization and execution of the event, and therefore missing it completely, companies and individuals prefer to enjoy the event and have someone else plan it for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies will need event planners to organize their annual or quarterly events, their office parties, product launches, conferences and such.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers will need event planners to organize their weddings, birthdays, retirement parties, and all other important events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They will need quality, organized event planners to help them plan and execute the perfect evening, weekend or week for their events. If you\u2019ve ever considered getting into your own event planning business, now is the best time to get involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as with most people starting any business, there are a few important questions to consider:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">First of all, what are the advantages and disadvantages associated with event planning?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What are the business aspects I need to take care of to begin an event planning business?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What skill level, education or knowledge will be required?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What software will make my job easier?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What prices should I set?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do I find my first customers, and when should I expand?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are all logical questions and it\u2019s important to look through them and consider each question thoroughly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So today we\u2019ll look at these and much more as we guide you through the often-confusing maze of starting your own event planning business.<\/span><\/p>\n<h2><strong>The Pros<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4311\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/07\/the_benefits_of_x-e1467287994863.png?resize=690%2C218&#038;ssl=1\" alt=\"There are many advantages to this industry\" width=\"690\" height=\"218\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/07\/the_benefits_of_x-e1467287994863.png?w=1331&amp;ssl=1 1331w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/07\/the_benefits_of_x-e1467287994863.png?resize=600%2C189&amp;ssl=1 600w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/07\/the_benefits_of_x-e1467287994863.png?resize=1024%2C323&amp;ssl=1 1024w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are many advantages to the business that most people interested in the industry may have already noticed. Let\u2019s quickly go over them.<\/span><\/p>\n<h3><strong>Be your own boss<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The most important aspect of any event planning business owner is the fact that you\u2019ll be handling your own schedule. You\u2019ll be getting your own customers, you\u2019ll be in control of your own business life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many people than in and of itself is a major advantage, as they will have the power to determine their own lives. No more bosses handing down tasks and you being at the mercy of corporate politics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of it, good and bad, will be in your own hands.<\/span><\/p>\n<h3><strong>There&#8217;s lots of work<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another great point is that there is actually quite a lot of work out there for the grabbing. That 10% growth forecast through 2024 is higher than the average for other occupations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What this essentially means is that there will be a considerable amount of options for event planners to find gigs.\u00a0<\/span><span style=\"font-weight: 400;\">You won\u2019t have to go through overly long pauses in your business as you try to find other clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, because of the increasing profits and disposable incomes, as well as decreasing unemployment, the frequency of event planning will increase.<\/span><\/p>\n<h3><strong>Amazing networking opportunities<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For the most part, companies and individuals requiring event planners tend to move in certain circles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For corporate events, the heads of companies will be requiring your attention as you fine-tune the details. You\u2019ll also be planning events with industry leaders and important figures, helping your networking opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For individuals, if you\u2019ve pulled off a great event, some of the attendees will want to hire you for their next event. Those who attend these events are probably in the same or better financial situation, so you\u2019ll end up getting similar or better gigs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>TIP:<\/strong><\/span> Using <a href=\"https:\/\/www.the-qrcode-generator.com\/\" target=\"_blank\" rel=\"noopener\">The QR Code Generator (TQRCG)<\/a> at events can make it easy to share your contact info or portfolio instantly with attendees \u2014 making follow\u2011up and booking future events smoother.<\/span><\/p>\n<h3><strong>Potentially great income<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">According to the <a href=\"http:\/\/www.bls.gov\/ooh\/business-and-financial\/meeting-convention-and-event-planners.htm\" target=\"_blank\" rel=\"noopener\">US Bureau of Labor Statistics<\/a>, the median salary for an event planner is $46,840\/year or 22.52\/hour, higher than the median US salary. Your opportunities for income is great, and there\u2019s lots of room to grow. When you\u2019re working solo, you can start with smaller events. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B<\/span><span style=\"font-weight: 400;\">ut once you gain more recognition, you can grow and earn much more income.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/top-invoicing-tips-small-businesses-freelancers\/?ref=break-event-planning-market-succeed\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/09\/feature-invoicing-tips-small-businesses-freelancers.png?fit=600%2C252&ssl=1');\" title=\"Top Invoicing Tips for Small Businesses and Freelancers\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/top-invoicing-tips-small-businesses-freelancers\/?ref=break-event-planning-market-succeed\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">Top Invoicing Tips for Small Businesses and Freelancers<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">If you're a small business or freelancer, you'll need these top invoicing tips to help you create great customer relationships and get paid faster!<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/top-invoicing-tips-small-businesses-freelancers\/?ref=break-event-planning-market-succeed\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2><strong>And the Cons<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4312\" src=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/07\/the_disadvantages_to_x-e1467288048774.png?resize=690%2C218&#038;ssl=1\" alt=\"You should be aware of the disadvantages to this industry\" width=\"690\" height=\"218\" srcset=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/07\/the_disadvantages_to_x-e1467288048774.png?w=1331&amp;ssl=1 1331w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/07\/the_disadvantages_to_x-e1467288048774.png?resize=600%2C189&amp;ssl=1 600w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/07\/the_disadvantages_to_x-e1467288048774.png?resize=1024%2C323&amp;ssl=1 1024w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there are two sides to every coin. While it\u2019s great to be aware of all the advantages, you should also keep an eye out for the disadvantages to minimize any unfortunate surprises.<\/span><\/p>\n<h3><strong>The responsibility of working on your own<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you are working on your own, you\u2019ll realize that you are truly on your own. You\u2019ll have the support of your friends and family, but at the end, the buck stops with you. If you don\u2019t hustle to get your clients, you won\u2019t get any clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll have to take care of all the financials too, and the marketing, and the customer service, and everything else. All on your shoulders, and for those just starting, this can be overwhelming. At that moment, just stop, breathe. Read some tips on<\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/top-7-tips-stop-freelancer-burnout\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">how to avoid burnout<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember why you\u2019re doing this, remember the advantages, and you\u2019ll get past it.<\/span><\/p>\n<h3><strong>Lots of stress, especially from perfectionist clients<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Event planning is a stressful job. \u00a0According to some studies, it is the<\/span><a href=\"http:\/\/www.eventmagazine.co.uk\/event-coordinator-ranked-fifth-stressful-job-2016\/research\/article\/1380401\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">5th most stressful job of 2016.<\/span><\/a><span style=\"font-weight: 400;\"> Something will go wrong, something always goes wrong. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is manageable; however, when that thing goes wrong at someone else\u2019s wedding\u2014on their perfect day\u2014it can cause a lot of stress. When something goes wrong at a product launch, you\u2019re the one responsible for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond that, there are also perfectionist or picky clients who want everything a certain way and will never seem to be satisfied. These are just the facts of the industry, and keeping the advantages in mind will minimize the stress of the event.<\/span><\/p>\n<h3><strong>The hours can be long<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Event planners can work long hours&#8211;waking up at<\/span><a href=\"http:\/\/www.eventmanagerblog.com\/truths-event-planner\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">4am and going to bed at 3am<\/span><\/a><span style=\"font-weight: 400;\">. In the planning phases, hours can be generally similar to regular working hours. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, on the day (or first day) of the event, you\u2019ll have to be there extra early to make sure everything\u2019s in place and will have to stay extra late to make sure everything gets cleaned up nicely. You may end up working 40 &#8211; 50 hours in a regular week, and when the event day comes, you may be there the whole day or longer.<\/span><\/p>\n<h3><strong>You need to constantly update your knowledge<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Event planning is <a href=\"https:\/\/blog.qceventplanning.com\/2015\/04\/staying-on-top-of-event-planning-trends\/\" target=\"_blank\" rel=\"noopener\">an industry that can change a lot<\/a>. Because of the role of technology and all the technical details that may surround it, event planners need to stay up-to-date on these things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may not mean having to go to night courses (although many event planners do) to get adequate knowledge. It probably means, however, spending long hours (besides your long working hours) trying to understand this one or another thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes time, and with your busy and stressful schedule, precious time from your life.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/small-business-likely-fail-fault\/?ref=break-event-planning-market-succeed\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/05\/small-business-fail-lens.jpg?fit=600%2C249&ssl=1');\" title=\"Your Small Business Is Likely to Fail and It's Your Fault\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/small-business-likely-fail-fault\/?ref=break-event-planning-market-succeed\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">Your Small Business Is Likely to Fail and It&#8217;s Your Fault<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">Did you know that your small business has a 50% chance of surviving 5 years? Here are the top reasons you'll probably cause your business to fail.<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/small-business-likely-fail-fault\/?ref=break-event-planning-market-succeed\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2><b>Your event planning business<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4230 size-full\" src=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/best-android-apps-for-small-businesses-documents-1-e1476184977746.jpg?resize=690%2C329&#038;ssl=1\" alt=\"Spend a good amount of time in setting up your event planning business strategy\" width=\"690\" height=\"329\" srcset=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/best-android-apps-for-small-businesses-documents-1-e1476184977746.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/best-android-apps-for-small-businesses-documents-1-e1476184977746.jpg?resize=600%2C286&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/best-android-apps-for-small-businesses-documents-1-e1476184977746.jpg?resize=1024%2C489&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/best-android-apps-for-small-businesses-documents-1-e1476184977746.jpg?w=1380&amp;ssl=1 1380w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve covered the basics in terms of what to expect and prepare for, let\u2019s dive into the nitty-gritty of what you need to start your business.<\/span><\/p>\n<h3><strong>Creating a strategic business plan<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You probably know that you can\u2019t do anything based on intuition alone. You need a strategy, you need a <\/span><i><span style=\"font-weight: 400;\">plan<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The business plan is one of the most basic ways for you to make a strategic starting point for your business. And, if you continuously update it, it will become your roadmap to overcome hurdles, adapt, and prepare for the next challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any basic business plan should cover:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>the business idea<\/strong>, where you\u2019ll explain how your product\/service and how you\u2019ll succeed<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>overview of the market and the competition<\/strong> to discuss whether there\u2019s space for you and who your main competitors are<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>goals and actions<\/strong> to show what measurable goals you have and how you will reach these goals<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>your\u00a0<\/strong><\/span><span style=\"font-weight: 400;\"><strong>services and their competitive advantages<\/strong> to describe with good data why your products\/services are better than the competitors\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\">t<strong>he target market \u00a0and audience<\/strong> to portray your customers, the demographics, and the methods you\u2019ll use to attract them<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>the company structure<\/strong> to explain the management and key employees, if any, or any future positions you imagine will be necessary and why<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>any financing needs<\/strong>, which are based on your projected financial statements.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The business plan does not have to consist of all of these, but a good business plan will. It doesn\u2019t have to be of any exact length, just long enough for you to have an accurate idea of your business.<\/span><\/p>\n<p>To get started, you can use one of InvoiceBerry&#8217;s free\u00a0<a href=\"https:\/\/www.invoiceberry.com\/free-business-plan-templates\" target=\"_blank\" rel=\"noopener\">business plan templates<\/a>.<\/p>\n<figure id=\"attachment_5360\" aria-describedby=\"caption-attachment-5360\" style=\"width: 1667px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-5360\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/08\/business_plan_template.png?resize=690%2C289&#038;ssl=1\" alt=\"InvoiceBerry's business plan templates help simplify the important task of creating your business plan\" width=\"690\" height=\"289\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/08\/business_plan_template.png?w=1667&amp;ssl=1 1667w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/08\/business_plan_template.png?resize=600%2C252&amp;ssl=1 600w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/08\/business_plan_template.png?resize=1024%2C429&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/08\/business_plan_template.png?w=1380&amp;ssl=1 1380w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-5360\" class=\"wp-caption-text\">InvoiceBerry&#8217;s business plan templates help simplify the important task of creating your business plan. Files are also available in<\/figcaption><\/figure>\n<h3><strong>Insurance and other legal necessities<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This one is a biggie. For the legal parts of your business, you\u2019ll have to register it according to your state or local laws. This is true for any business, as you\u2019ll need to obtain a business license in order to legally go about your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for insurance, that\u2019s a bit less cut-and-dry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many insurance companies will highly recommend you get all kinds of insurance. There are two basic ones that seem to be a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first concerns whether you\u2019ll have any employees. If that\u2019s the situation, you\u2019ll definitely need workers\u2019 compensation insurance because you\u2019re sending your workers out to physical spaces that may have certain risks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second necessary type is <a href=\"http:\/\/www.businessinsurance.com\/article\/20111002\/NEWS05\/310029996\" target=\"_blank\" rel=\"noopener\">liability insurance<\/a>. You and your workers will be going out to physical spaces, and with the risks involved in different types of events, or anything to do with candles, there\u2019s always a risk of damages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of insurance is great nonetheless, as it will give your customers confidence in your business.<\/span><\/p>\n<h3><strong>The\u00a0knowledge &amp; skills you need<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Technically, anyone can be an event planner, as it is quite a human-based, organizational profession. However, many event planners have studied hospitality, communications, or public relations at the bachelor\u2019s level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those who haven\u2019t, it\u2019s always a good idea to have <a href=\"http:\/\/blog.bizzabo.com\/event-planning-certifications\" target=\"_blank\" rel=\"noopener\">appropriate certifications in event planning<\/a>. Acquiring these certifications will have two benefits:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">you\u2019ll <strong>get great educational resources<\/strong> that will help you plan events more easily and succeed in your business<\/span><\/li>\n<li><span style=\"font-weight: 400;\">you\u2019ll <strong>gain the confidence of potential clients<\/strong> who need some assurances that you provide quality services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are certain international bodies that grant event planning certifications, so it\u2019s good to check up on which are the most important to have.<\/span><\/p>\n<h3><strong>The software you can&#8217;t live or work without<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are my different types of event planning software that will help you run your event planning business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Event planning software, or event management software, works with a wide range of things like apps, emails, notes, files and much more to help event planners, such as <a href=\"https:\/\/www.planningpod.com\/\" target=\"_blank\" rel=\"noopener\">Planning Pod<\/a> or <a href=\"https:\/\/whova.com\" target=\"_blank\" rel=\"noopener\">Whova<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also include ticket selling and registration apps like <a href=\"https:\/\/www.eventbrite.com\/\" target=\"_blank\" rel=\"noopener\">Eventbrite<\/a>, and other software that incorporates time management, task management, and other to-do apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But your software shouldn\u2019t be related only to your services. As the business owner, you\u2019ll need to take care of your financials as well. That includes sending out invoices quickly and tracking your expenses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you automate the process (with 50-60 hour weeks, you\u2019ll need to save time as much as possible), there\u2019s <a href=\"http:\/\/www.invoiceberry.com\" target=\"_blank\" rel=\"noopener\">InvoiceBerry<\/a>\u2019s online invoicing software.<\/span><\/p>\n<figure id=\"attachment_4184\" aria-describedby=\"caption-attachment-4184\" style=\"width: 1086px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4184\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/invoice_page_at_a_glance_online_invoicing_software.png?resize=690%2C381&#038;ssl=1\" alt=\"Invoicing software such as InvoiceBerry will ease the invoicing and accounting procedures\" width=\"690\" height=\"381\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/invoice_page_at_a_glance_online_invoicing_software.png?w=1086&amp;ssl=1 1086w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/invoice_page_at_a_glance_online_invoicing_software.png?resize=600%2C331&amp;ssl=1 600w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/invoice_page_at_a_glance_online_invoicing_software.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/06\/invoice_page_at_a_glance_online_invoicing_software.png?resize=672%2C372&amp;ssl=1 672w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-4184\" class=\"wp-caption-text\">Invoicing software such as InvoiceBerry will ease the invoicing and accounting procedures<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The service is designed for small businesses, so it has a bunch of features to help make everything easier. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <strong>auto-fill<\/strong> in your regular invoices, send <a href=\"https:\/\/www.invoiceberry.com\/tour\/invoices\" target=\"_blank\" rel=\"noopener\"><strong>recurring invoices<\/strong><\/a>, keep <strong>track of and manage your <a href=\"https:\/\/www.invoiceberry.com\/tour\/expenses\" target=\"_blank\" rel=\"noopener\">expenses<\/a><\/strong>, and even <strong>create necessary <a href=\"https:\/\/www.invoiceberry.com\/tour\/reports\" target=\"_blank\" rel=\"noopener\">reports<\/a><\/strong>. Everything\u2019s stored online, so you don\u2019t need to remember any details or take cumbersome notes with you.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/59-top-android-apps-small-business-owners\/?ref=break-event-planning-market-succeed\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/08\/feature-59-android-apps-small-businesses.png?fit=600%2C252&ssl=1');\" title=\"59 Best Android Apps for Small Business Owners\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/59-top-android-apps-small-business-owners\/?ref=break-event-planning-market-succeed\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">59 Best Android Apps for Small Business Owners<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">Managing a business is hard enough without having to choose which applications to install on your phone. Here are our top Android apps for small businesses.<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/59-top-android-apps-small-business-owners\/?ref=break-event-planning-market-succeed\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2><b>Taking care of your job specifics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So now that the first part of your business is taken care of, we\u2019ll need to look at some other important parts, such as what your charges should be, any special equipment you\u2019ll need, and how you can grow your customer base.<\/span><\/p>\n<h3><strong>Fees &amp; Charges<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important parts of establishing any event planning business is to determine what your rates should be. There are generally four ways to do that.<\/span><\/p>\n<h4><strong>By project<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">By far the most popular form of charges, the per project rate means you\u2019ll need to know how much a project will cost from start to finish. This includes things like the venue, catering, logistics, lodging, entertainment, and many others. Remember, of course, to calculate your own time when providing a per project fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may be calculated on a per person basis with different stipulations and other details.<\/span><\/p>\n<h4><strong>By hour<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Rates by the hour are also very popular. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows clients to know exactly how much your services will cost and help them calculate an appropriate budget. This is also good because the client has the option to adapt to any unexpected expenses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standard rates are $50-75\/hr for regular planners, $25\/hr for beginners, and even $150\/hr for experienced event planners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to also decide how often you\u2019ll send a bill or invoice for your services. This hourly rate does not come to just the actual event. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re hired to plan the company\u2019s Christmas party, with over 60 guests expected, you\u2019ll probably start in advance, in June or earlier. Negotiating prices for catering, venue, entertainment, marketing and everything will also need to be billed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure you determine exactly what services you will provide and how much time you expect to be working on certain tasks.<\/span><\/p>\n<figure id=\"attachment_6024\" aria-describedby=\"caption-attachment-6024\" style=\"width: 1380px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-6024\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/how-event-planners-get-paid.png?resize=690%2C310&#038;ssl=1\" alt=\"Event planners generally get paid in four different ways. Read up to find out which is best for your business\" width=\"690\" height=\"310\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/how-event-planners-get-paid.png?w=1380&amp;ssl=1 1380w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/how-event-planners-get-paid.png?resize=600%2C270&amp;ssl=1 600w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/how-event-planners-get-paid.png?resize=1024%2C460&amp;ssl=1 1024w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-6024\" class=\"wp-caption-text\">Event planners generally get paid in four different ways. Read up to find out which is best for your business<\/figcaption><\/figure>\n<h4><strong>Percentage of expenses<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Clients sometimes prefer to pay event planners based on a percentage of the expenses for the event. Based on industry standards, this percentage is between 15% and 20% of the total cost of the event. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, for example, if you are planning a conference with 50 guests at $120 per person, the total cost of the event will be $6000. At a 20% charge, you\u2019ll end up making $1200.<\/span><\/p>\n<h4><strong>Percentage of expenses + hourly rate<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Sometimes, however, a percentage of expenses rate will leave you in negative. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s imagine you determine your hourly rate at $60\/hr. Your client wants you to organize a complex combination of events, such as a conference, party, city tour and team-building (for some reason). It all comes to $15,000 but will take about 70 hours. At even 20%, that\u2019s $3000. At your hourly rate of $60, it should be $4200 for 70 hours. You\u2019re now $1200 in the negative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this situation, you can agree to the 20% of expenses plus an additional 20 hours at $60\/hr. However, this scheme is not particularly popular.<\/span><\/p>\n<h3><strong>Getting your event planning customers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Great. You\u2019ve got everything in order, including your strategic and thorough business plan, your necessary software and your rates. But now, the important part\u2014getting your customers. Let\u2019s look at some great ways to do that.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6029\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/get-event-planning-customers.png?resize=690%2C345&#038;ssl=1\" alt=\"You should use various methods in order to get your event planning customers\" width=\"690\" height=\"345\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/get-event-planning-customers.png?w=1024&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/get-event-planning-customers.png?resize=600%2C300&amp;ssl=1 600w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<h3><strong>Go old school\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Just because it\u2019s the digital age doesn\u2019t mean that you need to give up on everything the older generation did. Going old school in terms of marketing here is great because event planning is such a people business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One great way is to use <strong>paper marketing<\/strong>. This includes business cards, brochures, and paper advertising, such as in glossy magazines and even Yellow Pages. For most paper marketing, remember to include any satisfactory customer testimonials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another old school marketing method is <strong>networking<\/strong>. This is perhaps the greatest and most dependable form for event planners, as you really get to show off your people skills. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An advantage of event planners in terms of networking is that their current jobs can be a networking opportunity for their next job. Every event that you plan is a potential resume or proof-of-concept for your future clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, if you provide a great service, your \u201cnetworking\u201d can happen either by future clients seeing your work in action, or by your current satisfied clients singing your praises.<\/span><\/p>\n<div class=\"tip_box green\" style=\"\">Looking to get started with social media for your business? Download our free ebook\u00a0<a href=\"https:\/\/www.invoiceberry.com\/social-media-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">The Ultimate Guide to Social Media for Small Businesses &amp; Freelancers<\/span><\/a> today!<\/div>\n<h3><strong>Use social media<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is the go-to marketing method for most start ups, entrepreneurs and burgeoning small businesses because it\u2019s <strong>the least cost-prohibitive marketing<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most adults use Facebook, Twitter, LinkedIn, and others, and you probably already have a profile on one or all of these platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Facebook, you\u2019ll need to create a business page, and there you\u2019ll get to share all the wonderful photos and information (with the client\u2019s permission) about your events. You can share this on visual social media platforms like Instagram and Pinterest as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your social media marketing strategy should probably be one of <strong>selling elegance, exclusivity, fun and quality<\/strong>, and there are many ways to do that online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember also to try and use as many <strong>customer testimonials<\/strong> as possible. Facebook is great for that, but don\u2019t just stop there. Use \u00a0social media as a platform to humanize yourself and interact with your fans (they don\u2019t have to be potential clients) on a regular basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these methods will help establish a wonderful marketing presence for yourself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For further information on using social media for small businesses, read our <a href=\"https:\/\/www.invoiceberry.com\/blog\/boost-social-media-presence-smes-freelancers\/\" target=\"_blank\" rel=\"noopener\">full guide here<\/a>, and download our new ebook <a href=\"https:\/\/www.invoiceberry.com\/social-media-guide\" target=\"_blank\" rel=\"noopener\">The Ultimate Guide to Social Media for Small Businesses &amp; Freelancers<\/a>.<\/span><\/p>\n<h2><strong>To sum up:<\/strong><\/h2>\n<p>Event planning is a wonderfully varied industry with lots of great opportunities and advantages. These include:<\/p>\n<ul>\n<li>the ability to be your own boss<\/li>\n<li>the chance to find lots of work and many new clients through networking<\/li>\n<li>the opportunity to have a great income<\/li>\n<\/ul>\n<p>Of course, there are some disadvantages, such as:<\/p>\n<ul>\n<li>the stress and chance of burnout from running your own business, usually by yourself<\/li>\n<li>lots of stressful situations, perfectionist clients, and long hours<\/li>\n<li>the need to constantly update knowledge to remain competitive<\/li>\n<\/ul>\n<p>With these in mind, you should focus on creating a strategic business by:<\/p>\n<ul>\n<li>writing down a thorough, well-thought out business plan<\/li>\n<li>taking care of your insurance and legal obligations<\/li>\n<li>getting appropriate local and international certifications<\/li>\n<li>using necessary event management software and invoicing software, such as InvoiceBerry<\/li>\n<\/ul>\n<p>Then you&#8217;ll need to establish your job specifics and how to grow your customers, such as:<\/p>\n<ul>\n<li>deciding if you&#8217;ll set fees by the hour, project, as percentage of expenses or percentage of expenses + hourly rate<\/li>\n<li>using networking events, paper marketing and other old school methods<\/li>\n<li>building your social media presence to increase your customer base and brand awareness<\/li>\n<\/ul>\n<p>With these steps taken care of, you&#8217;ll be succeeding in your new event planning career in no time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The event planning industry is very healthy\u2014a $5 billion a year industry in the US to be exact. It also has amazing prospects. Through 2024, event planning is set to grow by 10%, a much larger growth than the average for other industries. However, because it is a discretionary service (meaning that people can live [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[345],"tags":[350,92,351,352,58],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/feature-event-planning.png?fit=1380%2C580&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5m6q6-1z3","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/6017"}],"collection":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/comments?post=6017"}],"version-history":[{"count":13,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/6017\/revisions"}],"predecessor-version":[{"id":21940,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/6017\/revisions\/21940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media\/6023"}],"wp:attachment":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media?parent=6017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/categories?post=6017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/tags?post=6017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}