{"id":5052,"date":"2016-07-28T15:44:14","date_gmt":"2016-07-28T13:44:14","guid":{"rendered":"http:\/\/blog.invoiceberry.com\/?p=5052"},"modified":"2016-07-28T15:45:31","modified_gmt":"2016-07-28T13:45:31","slug":"how-to-use-pokemon-lures-to-attract-customers-to-your-small-business","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/how-to-use-pokemon-lures-to-attract-customers-to-your-small-business\/","title":{"rendered":"How to Use Pokemon Lures to Attract Customers to Your Small Business"},"content":{"rendered":"

We’ve recently investigated<\/a> multiple ways to use the current Pokemon Go craze to your\u00a0advantage as a\u00a0small business owner.<\/p>\n

The most striking way to use this record-breaking mobile game<\/a> seems to be the use of Pokemon Lures.<\/p>\n

If you’re still new to all of this Pokemon Go madness and don\u2019t yet have a clue how to use it for your small business, then please have a look at our previous blog post here<\/a>.<\/p>\n

What are Pokemon Lures?<\/h2>\n

Pokemon Lures are modules<\/a> which can be placed onto PokeStops. Once placed there, the module will attract more Pokemon to that specific location for the next 30 minutes.<\/p>\n

This is a great way to not only catch more Pokemon yourself, but to make new friends as the increase in Pokemon can be seen by\u00a0everyone in the Pokemon universe around that specific PokeStop.<\/p>\n

How long does the Pokemon Lures module last for?<\/h3>\n

You\u2019ve got 30 minutes to catch as many Pokemon as possible after placing a Lure module.<\/p>\n

How to check if you\u2019ve got a Lure module in Pokemon Go?<\/h3>\n
    \n
  1. Open the Pokemon Go app<\/strong> and head over to the Map screen<\/strong><\/li>\n
  2. Tap the Pokeball<\/strong> icon at the bottom of the screen<\/li>\n
  3. Tap on Items<\/strong><\/li>\n
  4. Scroll down until you find the \u201cLure Module<\/strong>\u201d<\/li>\n<\/ol>\n

    How to buy Pokemon Lures?<\/h3>\n

    Simply follow these steps in order to buy Pokemon Lures to promote your business:<\/p>\n

      \n
    1. Open your Pokemon Go app<\/strong> and go to the Map screen<\/strong><\/li>\n
    2. Tap on the Pokeball<\/strong> at the bottom of the screen<\/li>\n
    3. Tap on\u00a0Shop<\/strong><\/li>\n
    4. Scroll down until you find the Lure modules<\/strong> to purchase and tap on it<\/li>\n
    5. You will be redirected to the payment page. Once you\u2019ve paid the Lures module will appear in your item list<\/li>\n<\/ol>\n

      \u00a0<\/strong>How to use your Lure module?<\/h3>\n
        \n
      1. Open the Pokemon Go<\/strong> app and head over to the Map screen<\/strong><\/li>\n
      2. Tap on the PokeStop<\/strong> near to you<\/li>\n
      3. Tap on the pill-shaped Lure module slot<\/strong> that you can find just below the name of the PokeStop<\/li>\n
      4. Tap on the PokeStop module<\/strong> at the bottom of your screen<\/li>\n
      5. Tap on the Lure module<\/strong><\/li>\n<\/ol>\n

        If the Lure worked correctly then you\u2019ll start seeing heart-shaped petals floating around the PokeStop.<\/p>\n

        \"Using
        Using Pokemon Lures for your small business<\/figcaption><\/figure>\n

        So how can you get people into your local business with the help of Pokemon Lures?<\/h2>\n

        You might have noticed that a lot of PokeStops are in close proximity to shopping malls, coffee shops, squares and parks.\u00a0You can locate\u00a0the closest Pokemon Gyms and PokeStop by heading over here<\/a>.<\/p>\n

        If you run a business next to or close to a PokeStop it makes sense to \u201clure\u201d Pokemon players to your local PokeStop in order to grab their attention.<\/p>\n

        Even if your shop is a few meters away from a\u00a0PokeStop you can still try to attract the Pokemon players\u2019 attention by posting about it on your social media and positioning a board which mentions Pokemon outside of your shop.<\/p>\n

        \"Pokemon
        Pokemon Go marketing strategy on Instagram<\/figcaption><\/figure>\n

        Marketing cost calculations<\/h2>\n

        Pokemon Go makes money by selling<\/a> in-app virtual goods. However, the\u00a0only important virtual good\u00a0for small businesses is the Lure module.<\/p>\n

        The math is simple:<\/p>\n