{"id":2786,"date":"2016-03-28T08:04:57","date_gmt":"2016-03-28T07:04:57","guid":{"rendered":"http:\/\/blog.invoiceberry.com\/?p=2786"},"modified":"2016-06-22T15:44:05","modified_gmt":"2016-06-22T14:44:05","slug":"5-financial-numbers-every-small-business-know-track","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/5-financial-numbers-every-small-business-know-track\/","title":{"rendered":"5 Financial Numbers Every Small Business Should Know and Track"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Wouldn&#8217;t it be easier if you could predict, at least partially, the success of your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that&#8217;s possible as long as you know and track a few essential <a href=\"http:\/\/www.morebusiness.com\/how-to-track-critical-small-business-financial-numbers\" target=\"_blank\">financial numbers<\/a>. If you don\u2019t track your finances, you&#8217;ll take on too much debt, and this will obviously set you up for failure in the long term.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2795\" src=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/financial_small_business_numbers.jpg?resize=690%2C460&#038;ssl=1\" alt=\"Small business finance\" width=\"690\" height=\"460\" srcset=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/financial_small_business_numbers.jpg?w=5472&amp;ssl=1 5472w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/financial_small_business_numbers.jpg?resize=400%2C267&amp;ssl=1 400w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/financial_small_business_numbers.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/financial_small_business_numbers.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/financial_small_business_numbers.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You need to monitor your <a href=\"https:\/\/www.invoiceberry.com\/businessadvice\/why-should-my-business-have-a-positive-cash-flow\" target=\"_blank\">cash flow<\/a>, net income, profit and loss, sales and gross margin, as well as your total inventory to ensure that you won\u2019t be facing any potential issues in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 5 critical numbers every small business owner should know and track.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Cash Flow<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cash flow is essentially the amount of money you get by subtracting operating expenses from the money your company generates during normal business activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sufficient cash flow in your business checking accounts is essential, and should meet all of your business&#8217; monthly expenses. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2798\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/small_business_cashflow.jpg?resize=690%2C448&#038;ssl=1\" alt=\"Small business cashflow positive or negative?\" width=\"690\" height=\"448\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/small_business_cashflow.jpg?w=3817&amp;ssl=1 3817w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/small_business_cashflow.jpg?resize=400%2C260&amp;ssl=1 400w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/small_business_cashflow.jpg?resize=1024%2C665&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/small_business_cashflow.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/small_business_cashflow.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When your cash inflow exceeds your cash outflow, it means you&#8217;re operating &#8220;in black&#8221; \u2014 in essence, your return on investment is higher (and so is your profit).<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.invoiceberry.com\/accounting-templates\/cash-flow-statement\" target=\"_blank\">Download cash flow template right here.<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">2. Net Income<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want to know if you\u2019re losing money? Calculating your net income is the easiest way to find out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do is, simply subtracting all your expenses, including taxes, from your income. Unlike cash flow, your net income isn&#8217;t adjusted for things like depreciation.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2800\" src=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/net_income_small_business.jpg?resize=690%2C460&#038;ssl=1\" alt=\"Losing money? Calculate net income first for your small business\" width=\"690\" height=\"460\" srcset=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/net_income_small_business.jpg?w=3456&amp;ssl=1 3456w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/net_income_small_business.jpg?resize=400%2C267&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/net_income_small_business.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/net_income_small_business.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/net_income_small_business.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To know just where your business is heading to, make sure to calculate your net income every month.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Profit and Loss<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Making realistic plans for the future, both short term and long term, is absolutely critical to the success of your company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2801\" src=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/profit_and_loss_small_business.png?resize=628%2C711&#038;ssl=1\" alt=\"Profit and loss is one of the most important financial numbers for small business\" width=\"628\" height=\"711\" srcset=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/profit_and_loss_small_business.png?w=628&amp;ssl=1 628w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/profit_and_loss_small_business.png?resize=353%2C400&amp;ssl=1 353w\" sizes=\"(max-width: 628px) 100vw, 628px\" data-recalc-dims=\"1\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies set goals but due to the lack of a strategic business plan, they end up taking on more debt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Profit and loss is a figure found on your P&amp;L statement, and shows your company&#8217;s income (sales and revenue) minus expenses during a certain period of time (quarterly, every six months, or yearly). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to predict the success of your small business, always explore your profit and loss to project earnings, and allow your company to grow gradually.<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.invoiceberry.com\/accounting-templates\/profit-and-loss-account\" target=\"_blank\">Download free profit and loss\u00a0template from here!<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">4. Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generating sales (and revenue) is every small business owner&#8217;s primary objective. <a href=\"https:\/\/www.invoiceberry.com\/blog\/these-5-tips-will-convert-your-estimate-into-a-sale\/\" target=\"_blank\">Keep an eye on sales<\/a> to monitor when there&#8217;s a dip and when business is good, so you can adequately react and take action.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2803\" src=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/Dollarphotoclub_81651937-min.jpg?resize=690%2C490&#038;ssl=1\" alt=\"What's your small business revenue?\" width=\"690\" height=\"490\" srcset=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/Dollarphotoclub_81651937-min.jpg?w=5683&amp;ssl=1 5683w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/Dollarphotoclub_81651937-min.jpg?resize=400%2C284&amp;ssl=1 400w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/Dollarphotoclub_81651937-min.jpg?resize=1024%2C727&amp;ssl=1 1024w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/Dollarphotoclub_81651937-min.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/Dollarphotoclub_81651937-min.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/> <span style=\"font-weight: 400;\"> If you can determine why sales are up, then you can immediately implement a strategy to keep numbers on the rise, and generate more revenue.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Gross Margin<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When we say gross margin, we refer to the amount of money that is left after subtracting the cost of the merchandise from the selling price (e.g. if you&#8217;re buying, say, a laptop for $300, and you\u2019re selling it for $700, then your gross margin will be $400).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> If your gross margin is low and doesn&#8217;t cover your business monthly expenses such as salaries, utilities and marketing, then you\u2019re not charging enough for your products.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2764\" src=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/freelancer_tracking_payments.jpg?resize=690%2C483&#038;ssl=1\" alt=\"Small business tracking financial numbers\" width=\"690\" height=\"483\" srcset=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/freelancer_tracking_payments.jpg?w=5000&amp;ssl=1 5000w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/freelancer_tracking_payments.jpg?resize=400%2C280&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/freelancer_tracking_payments.jpg?resize=1024%2C717&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/freelancer_tracking_payments.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/freelancer_tracking_payments.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Always Keep Track of Your Finances<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The number-one mistake that leads small businesses to failure is not keeping track of finances. Instead of spending hours going through invoices and reports, let <\/span><a href=\"https:\/\/www.invoiceberry.com\/\"><span style=\"font-weight: 400;\">InvoiceBerry<\/span><\/a><span style=\"font-weight: 400;\"> do the job for you!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wouldn&#8217;t it be easier if you could predict, at least partially, the success of your business? Well, that&#8217;s possible as long as you know and track a few essential financial numbers. If you don\u2019t track your finances, you&#8217;ll take on too much debt, and this will obviously set you up for failure in the long [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[56],"tags":[103,146,72,22,131,99,58],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/03\/small_medium_business_money_finances.jpg?fit=7000%2C3072&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5m6q6-IW","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/2786"}],"collection":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/comments?post=2786"}],"version-history":[{"count":9,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/2786\/revisions"}],"predecessor-version":[{"id":2846,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/2786\/revisions\/2846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media\/2796"}],"wp:attachment":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media?parent=2786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/categories?post=2786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/tags?post=2786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}