{"id":2524,"date":"2015-08-24T08:14:29","date_gmt":"2015-08-24T07:14:29","guid":{"rendered":"http:\/\/blog.invoiceberry.com\/?p=2524"},"modified":"2016-06-22T15:00:49","modified_gmt":"2016-06-22T14:00:49","slug":"6-points-to-consider-when-establishing-your-small-business-social-media-presence","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/6-points-to-consider-when-establishing-your-small-business-social-media-presence\/","title":{"rendered":"6 Points to Consider When Establishing Your Small Business Social Media Presence"},"content":{"rendered":"<p>There are endless tips and tricks to consider when working on your personal or company social media presence. We&#8217;ve put together some very basic but important points to consider when starting to establish your social media presences for your company.<\/p>\n<p>If you can&#8217;t afford to spend too much time on your social media presences for your small business, then please at least follow these six points and you should be good for now.<\/p>\n<h3>1. Work on the Basics<\/h3>\n<p>Create visually appealing profile pages. This includes choosing high-resolution profile and header\/cover pictures as well as syncronising the profile background colours with the company branding.<\/p>\n<p>Getting the basics right also includes using the correct keywords which might interest your customers and a profile text which grabs their attention within the first few seconds of visiting your social media profile. That&#8217;s all you got. A few seconds.<\/p>\n<h3>2. Learn from your competition<\/h3>\n<p>Identify your competitors&#8217; social media profiles as well as social media profiles of companies which target similar customer segments and learn from them:<\/p>\n<ul>\n<li>Which social media platforms are they using to engage with their customers?<\/li>\n<li>How do they present themselves on these social media platforms?<\/li>\n<li>What content do they publish\/share?<\/li>\n<li>How frequently do they share new content?<\/li>\n<li>What hashtags or keywords are they using?<\/li>\n<\/ul>\n<h3>3. Post frequently and don&#8217;t own graveyards<\/h3>\n<p>Different businesses have different requirements for the amount of content they\u00a0post.<\/p>\n<p>Some social media managers recommend to post 5+ times a day on Twitter and at least once per day on Facebook, LinkedIn and other social media platforms you might use.<\/p>\n<p>However, this really depends a lot on your business and your customers. You will need to find out the perfect amount of posts over time.<\/p>\n<p>The most important point is, however, that you at least post frequently enough so people don&#8217;t think your company closed down due to an outdated social media profile.<\/p>\n<h3>4. Post pictures<\/h3>\n<p>People are bombarded by content these days. Nobody wants too read every post they see while scrolling quickly through their Twitter or Facebook stream on their phone.<\/p>\n<p>A picture can be an attention-grabber which will help the viewer to stop scrolling and invest an extra second or two in reading, liking or commenting on your post.<\/p>\n<h3>5. Keep it real<\/h3>\n<p>People want to deal with people and not machines. Keep your tone simple and conversational. Don&#8217;t use corporate jargon and styles when writing to your customers. After all, they&#8217;re humans too.<\/p>\n<h3>6. Be patient<\/h3>\n<p>Rome wasn&#8217;t built in a day and a great social media profile needs to be built up slowly and steadily too.<\/p>\n<p>Social media profiles are the business cards of the 21st century and therefore not only a sales tool but also a branding one. Remember that you can&#8217;t build brand awareness and brand loyalty overnight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are endless tips and tricks to consider when working on your personal or company social media presence. We&#8217;ve put together some very basic but important points to consider when starting to establish your social media presences for your company. If you can&#8217;t afford to spend too much time on your social media presences for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[56],"tags":[58,18],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2015\/08\/small_business_social_media_presence-e1458727616335.jpg?fit=690%2C286&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5m6q6-EI","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/2524"}],"collection":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/comments?post=2524"}],"version-history":[{"count":13,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/2524\/revisions"}],"predecessor-version":[{"id":4228,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/2524\/revisions\/4228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media\/2529"}],"wp:attachment":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media?parent=2524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/categories?post=2524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/tags?post=2524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}