{"id":18140,"date":"2022-08-29T10:00:00","date_gmt":"2022-08-29T08:00:00","guid":{"rendered":"https:\/\/www.invoiceberry.com\/blog\/?p=18140"},"modified":"2025-07-18T08:59:30","modified_gmt":"2025-07-18T06:59:30","slug":"best-marketing-ideas-for-new-businesses","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/best-marketing-ideas-for-new-businesses\/","title":{"rendered":"10 Best Free Marketing Ideas for New Businesses to Attract Customers"},"content":{"rendered":"\n

Small business owners have to wear several hats to make their business run smoothly – from administrative and logistic tasks to managing their employees. Add on that financial aspect of running a business, and you understand how big their task is.<\/p>\n\n\n\n

Since most small businesses don\u2019t have enough funds to run expensive marketing campaigns, we decided to share 10 free marketing ideas that can help them attract customers.<\/p>\n\n\n\n

However, before executing any of these tactics they should make sure they have a clear overview of what their goal is and who their customers are.<\/p>\n\n\n\n

With that being said, let\u2019s see what those ideas are.<\/p>\n\n\n\n

Create Google My Business<\/strong><\/h3>\n\n\n\n

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Creating a Google My Business account is among the best ways for marketing your business for free. This is especially true for local businesses, as Google always wants to serve its users the most accurate and up-to-date information, meaning your business will come up among the first in the search for free. <\/p>\n\n\n\n

Furthermore, if we know that almost 50 percent of all Google searches<\/a> are looking for local information, we understand the importance of having a Google My business page.<\/p>\n\n\n\n

It\u2019s important to mention that anyone with a Google account can make a Google My Business page for your business, and if that happens, you won\u2019t have much control over it. That said, you should do it yourself rather than wait for somebody else to do it for you.<\/p>\n\n\n\n

Google My Business is a great tool for verifying your business\u2019 credibility, for providing accurate information quickly, as a collection point for reviews, and it\u2019s great for mobile access.<\/p>\n\n\n\n

Promote your business through invoices<\/strong><\/h3>\n\n\n\n

In case you didn\u2019t know, you\u2019d be glad to hear you can use the invoices you send out each month as a free marketing tool. First, you can personalize your invoices by adding your logo (which you can easily create with a logo maker<\/a>), adjust the font to match your brand\u2019s voice, background, and such to make your invoices more visible and recognizable.<\/p>\n\n\n\n

This will set you apart from the competition and give a \u201cmore serious\u201d look to your business.<\/p>\n\n\n\n

Second, you can use your invoices to share a link to something you did that could be relevant to your customers: a guide, report, infographic, or case study<\/a>. Besides being extremely helpful, this will show your customers you\u2019re an industry leader, and serious about the job you do, which will increase their trust in you.<\/p>\n\n\n\n

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Furthermore, you can incentivize your customers through invoices you send by offering discounts and coupons for future purchases, which will increase your chances for repeat customers.<\/p>\n\n\n\n

Invoices can also be a great tool for striking up the conversation with your customers, as you can always ask them there to leave feedback or a point where they think you can improve. By showing your customers you\u2019re working on improving your services and customer satisfaction, you\u2019re guaranteed to grow your customer base effortlessly.<\/p>\n\n\n\n

Lastly, you can use your invoices to upsell your services and remind your customers about other services or products you offer they haven\u2019t tried but would be interested in. You can also provide more information on upcoming services and items you\u2019ll offer and raise interest early.<\/p>\n\n\n\n

What\u2019s best, you can use online invoicing software such as InvoiceBerry to automate your invoicing process and create a strong brand marketing strategy<\/a> effortlessly!<\/p>\n\n\n\n

With InvoiceBerry you can create customized invoices in seconds, schedule recurring invoices, and set payment reminders to ensure your cash flow remains intact. You can also add several payment methods to attend to customers\u2019 needs allowing them to pay for your services in a way that\u2019s most convenient for them. <\/p>\n\n\n\n

Sounds interesting? <\/p>\n\n\n\n

You don\u2019t have to pay to try it, just sign up for a free trial<\/a> period!<\/p>\n\n\n\n

Run an online contest<\/strong><\/h3>\n\n\n\n

You can always run an online contest on your social media pages to increase customer interaction. The best thing is: that you don\u2019t even have to spend a lot to make it work, you can offer your products and services as a reward. Organizing an online contest business will surely build its online following and customer base, which will lead to an increase in sales. You can use the best free QR code generator<\/a> to create scannable codes for easy participation and tracking. It can also help generate offline interest for your online contests and effectively measure the contest’s success through scanned data.<\/p>\n\n\n\n

Use social media<\/strong><\/h3>\n\n\n\n

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If you want to reach your customers and increase sales, the best thing you can do is to be where your customers are: on social media<\/strong>. What\u2019s best, promoting your business on social media doesn\u2019t have to be expensive, it can even be free.<\/p>\n\n\n\n

All you have to do is to gather the data and know who your customers are, know their likes, interests, and preferences, and create online content based on those insights.  You can use a customer data platform<\/a> (CDP) to collect and analyze customer data. <\/p>\n\n\n\n

A CDP can help you to understand your customers better, personalize your marketing, and make better business decisions. Furthermore, you\u2019ll have to think about your business and what message you want to send, so you can create a strong brand image and voice that\u2019s consistent.<\/p>\n\n\n\n

There are various tools available that can help you build your online reputation<\/a> and engage customers quickly. EvergreenFeed<\/a> is one of these tools that help businesses skyrocket their social media presence at affordable prices. <\/p>\n\n\n\n

In fact, it can help businesses increase their reach by 10 times. The point behind this tool is the fact it gives detailed insights on best-performing posts customers like and helps businesses create and share similar content, guaranteed to get more attention and a higher engagement rate. <\/p>\n\n\n\n

That way, businesses can rest assured their social media strategy is on the right path. The best thing is: that you don\u2019t have to spend a dime to try it out<\/strong>. Just subscribe to a free trial!<\/p>\n\n\n\n

Create a blog<\/strong><\/h3>\n\n\n\n

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Building a strong online presence is crucial as we live in a digital era. That said, if your business isn\u2019t online, it\u2019s as if it doesn\u2019t exist. However, paid ads might be too expensive to run, especially for small businesses that are just starting.<\/p>\n\n\n\n

Luckily, there are some free online strategies business owners can use to improve their online presence. One of them is investing in SEO.<\/p>\n\n\n\n

The simplest way to promote your business online is to regularly post relevant articles on your website, and optimize the content for keywords the target audience uses the most.<\/p>\n\n\n\n

By doing this, businesses will build authority, promote trust among customers as they\u2019re offering advice for free, and become recognizable.<\/p>\n\n\n\n

If you still don\u2019t have a blog section on your website, there\u2019s a quick way you can do it. BlogHandy<\/a> is a service that allows its users to add a blog to their website quickly and effortlessly, by adding an embedded, ready-to-go blog with just two lines of code. What\u2019s best: even non-coders can do it<\/strong> so you won\u2019t have to ask anybody for help!<\/p>\n\n\n\n

Utilize the power of local SEO<\/strong><\/h3>\n\n\n\n

A good thing about Google hides in the fact it always wants to serve the most accurate and relevant information to its users for any search query. Investing in local SEO<\/a>, in that sense, could help small business owners compete with large businesses and corporations. However, while local SEO is both free and effective, it can take some time to start working.<\/p>\n\n\n\n

You can start utilizing the power of local SEO by:<\/p>\n\n\n\n