{"id":16724,"date":"2020-12-04T07:14:00","date_gmt":"2020-12-04T06:14:00","guid":{"rendered":"https:\/\/www.invoiceberry.com\/blog\/?p=16724"},"modified":"2020-12-03T22:49:50","modified_gmt":"2020-12-03T21:49:50","slug":"small-business-and-freelancing-december-roundup","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/small-business-and-freelancing-december-roundup\/","title":{"rendered":"Small Business and Freelancing December Roundup"},"content":{"rendered":"\n<p>The shopping season has officially begun, and it&#8217;s a big-time for small business owners who had to not only adjust their way of reaching clients but also how and what they&#8217;re selling. <\/p>\n\n\n\n<p>Let&#8217;s have a look at the most important news, updates and tips for small business owners, freelancers and entrepreneurs! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Small Business<\/h2>\n\n\n\n<p>1 . Buyer personas make it easier for you to tailor all activities related to customer acquisition to the specific needs of your customers. <a href=\"https:\/\/www.invoiceberry.com\/blog\/create-the-ultimate-buyer-persona-for-your-small-business\/\" class=\"rank-math-link\">Here&#8217;s how to get to know your buyer persona<\/a> in order to create engaging content and marketing messages to drive more traffic.<\/p>\n\n\n\n<p>2. The pandemic isn&#8217;t over yet and small biz owners keep facing many challenges this year. Find out here, how to <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/12\/03\/what-small-businesses-are-or-should-be-doing-to-survive-the-pandemic\/?sh=70814615627f\" target=\"_blank\" aria-label=\"shift your business in order to stay afloat (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">shift your business in order to stay afloat<\/a>. <\/p>\n\n\n\n<p>3. Christmas is around the corner and if you&#8217;re still looking for gift ideas, here are <a aria-label=\"5 must-have presents for remote workers (opens in a new tab)\" href=\"https:\/\/www.inc.com\/shivani-vora\/home-office-holiday-gift-guide-2020.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">5 must-have presents for remote workers<\/a>. <\/p>\n\n\n\n<p>4. Online business directories can be extremely effective if you want to market your business to potential customers in the US.<br>Check out some of the best <a href=\"https:\/\/www.invoiceberry.com\/blog\/top-57-us-business-directories-to-get-your-small-business-noticed\/\" class=\"rank-math-link\">US business directories<\/a> for your small business\u2019 success.<\/p>\n\n\n\n<p>5. In order to grow a successful e-commerce business, you need to know your competitors and aggressively market your store. Follow these seven strategies to <a aria-label=\"grow your online business (opens in a new tab)\" href=\"https:\/\/www.osiaffiliate.com\/blog\/7-strategies-to-grow-your-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">grow your online business<\/a>.<\/p>\n\n\n\n<p>6. Yelp released a report which shows that around 60% of businesses across the U.S. had to close down due to Covid and won&#8217;t be reopening. Here are 5 ways that will <a aria-label=\"help your business survive pandemic (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.entrepreneur.com\/article\/358358\" target=\"_blank\" class=\"rank-math-link\">help your business survive pandemic<\/a>.<\/p>\n\n\n\n<p>7. In a digital age, e-invoices can eliminate a lot of costs and save your time. In this article, you&#8217;ll find the<a href=\"https:\/\/www.ntaskmanager.com\/blog\/best-invoicing-software\/\" target=\"_blank\" aria-label=\"best invoicing software (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"> <\/a><a aria-label=\"best invoicing software (opens in a new tab)\" href=\"https:\/\/www.ntaskmanager.com\/blog\/best-invoicing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">best invoicing software<\/a> for small business owners. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Freelancing &amp; Entrepreneurship<\/h2>\n\n\n\n<p>1 . An LLC can provide numerous benefits to your freelance business, including protection for your personal assets and a whole host of tax benefits. However, it&#8217;s all-too-easy to make mistakes when setting up an LLC for your freelance business. Here&#8217;s <a aria-label=\"an awesome guide from Twine on the most-common mistakes that freelancers make (opens in a new tab)\" href=\"https:\/\/www.twine.fm\/blog\/mistakes-freelancers-make-when-setting-up-an-llc\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">an awesome guide from Twine on the most-common mistakes that freelancers make<\/a> when setting up an LLC, as well as detailed guidance on how to avoid them.<\/p>\n\n\n\n<p>2. Wondering how to deal with your competitors and spot good market opportunities? Jim McKelvey, co-founder of Square speaks about <a aria-label=\"the true meaning of entrepreneurship (opens in a new tab)\" href=\"https:\/\/www.inc.com\/doug-cantor\/jim-mckelvey-real-talk-video-highlights.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">the true meaning of entrepreneurship<\/a>. <\/p>\n\n\n\n<p>3. COVID-19 has forced many companies and small business owners to move away from traditional employment practices, and shift to remote work. Check out how to <a href=\"https:\/\/www.businessload.com\/freelancing\/how-to-achieve-work-life-balance-in-a-remote-world\/\" class=\"rank-math-link\">achieve work-life balance<\/a> while working from home.<\/p>\n\n\n\n<p>3. Are you an aspiring photographer still pursuing studies or working on a job that you&#8217;re not passionate about? If you&#8217;re thinking about choosing photography as your career then pursuing <a aria-label=\"Freelance photography can be a viable option for you (opens in a new tab)\" href=\"https:\/\/www.pixpa.com\/blog\/freelance-photography\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Freelance photography can be a viable option for you<\/a>.<\/p>\n\n\n\n<p>4.  It is common to hear that entrepreneurs work more than 60 hours a week in pursuit of the success. It can have a negative impact on mental and physical health. Check out these <a href=\"https:\/\/smallbiztrends.com\/2020\/12\/tips-to-cut-down-working-hours.html\" target=\"_blank\" aria-label=\"tips on how to cut down working hours (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">tips on how to cut down working hours<\/a>.<\/p>\n\n\n\n<p>5. Blogging is an easy way to earn money and also gives lots of flexibility. Make sure to check out this <a href=\"https:\/\/bloggingio.com\/how-to-start-a-blog\/\" target=\"_blank\" aria-label=\"in-depth guide (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">in-depth guide<\/a> on how to start a blog and be successful.<\/p>\n\n\n\n<p>6. Hayden Brown, <a aria-label=\"the CEO of Upwork decided to pivot her business to remote one (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/kristinstoller\/2020\/11\/09\/how-upworks-first-female-ceo-is-pivoting-the-freelancing-business-for-a-remote-world\/?sh=356b25438082\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">the CEO of Upwork decided to pivot her business to a <\/a>remote one, and here&#8217;s how it has worked out for the company and its employees. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing<\/h2>\n\n\n\n<p>1 . Push notification marketing helps brands to promote new services &amp; products, maximize sales, and increase brand awareness. With push notifications, you can send relevant information, real-time updates &amp; reminders to users about products &amp; services. Check out <a aria-label=\"What are Push Notifications (opens in a new tab)\" href=\"https:\/\/www.appypie.com\/what-are-push-notifications\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">What are Push Notifications<\/a> and How do they work?<\/p>\n\n\n\n<p>2. TikTok is a famous social media platform that can help you advertise and promote your business. <a href=\"https:\/\/www.businessload.com\/sales-marketing\/how-could-smbs-entrepreneurs-get-the-best-out-of-tiktok\/\" class=\"rank-math-link\">This article shares<\/a> the best tips on how to get the best out of TikTok and get your small biz noticed.<\/p>\n\n\n\n<p>3. Just checking-in&#8221; follow-ups are not the best way to initiate a conversation. How to bring value in your follow-ups? How many should you send? With what frequency? <a aria-label=\"Follow these six rules to perfect your follow-ups (opens in a new tab)\" href=\"https:\/\/hunter.io\/blog\/how-to-write-a-follow-up-email\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Follow these six rules to perfect your follow-ups<\/a> and skyrocket your reply rate. <\/p>\n\n\n\n<p>4. Small business owners have been trying for years to find the best marketing tactic to help them get more clients. Here&#8217;s <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2020\/12\/02\/four-questions-leaders-need-to-answer-when-creating-a-small-business-marketing-strategy\/?sh=6cfb447325a8\" target=\"_blank\" aria-label=\"how to approach your marketing strategy (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">how to approach your marketing strategy<\/a> to create long-term, successful plans for your business.<\/p>\n\n\n\n<p>5. Email marketing is still one of the most effective ways to approach your customers. Check out here <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-best-email-marketing-services-for-small-business-infographic\/589775\/\" target=\"_blank\" aria-label=\"the key tactics and the best tools (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">the key tactics and the best tools<\/a> to consider for your email program.<\/p>\n\n\n\n<p><em>That\u2019s it for today!<\/em> <em>Stay safe and good luck buying gifts for all your loved ones<\/em>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shopping season has officially begun, and it&#8217;s a big-time for small business owners who had to not only adjust their way of reaching clients but also how and what they&#8217;re selling. Let&#8217;s have a look at the most important news, updates and tips for small business owners, freelancers and entrepreneurs! Small Business 1 . [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":16726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[346],"tags":[313,262,51,260,58],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2020\/12\/small-business-freelance-roundup-december.png?fit=1380%2C572&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5m6q6-4lK","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/16724"}],"collection":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/comments?post=16724"}],"version-history":[{"count":3,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/16724\/revisions"}],"predecessor-version":[{"id":16730,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/16724\/revisions\/16730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media\/16726"}],"wp:attachment":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media?parent=16724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/categories?post=16724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/tags?post=16724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}