The first trap most email marketers fall into is worrying too much about the size of their email list. They feel like it\u2019s not worth it to invest their energy into sending emails, since their audience \u201cis not there yet.\u201d But the only way to get \u201cthere\u201d is by being consistent in your efforts, not by focusing on numbers.<\/span><\/p>\n Even if you have a small number of subscribers right now, you can still gain momentum from your email marketing.\u00a0<\/span><\/p>\n Let\u2019s see how you can make the most of your email list while growing it in a steady, healthy rhythm.<\/span><\/p>\n Exactly, people like you and I, who love clicking on good, useful stuff and won\u2019t hesitate to delete obnoxious sales pitches.\u00a0<\/span><\/p>\n This is another email marketing pitfall to watch out for: the idea that email lists are there to serve us. In fact, it\u2019s quite the opposite. Marketers need to be of service <\/span>first<\/span><\/i>, before they can expect any positive results.<\/span><\/p>\n So, whenever you plan your content, keep in mind that on the other end of your email, a real human being is going to receive it. Assume they\u2019ll open it \u2013 what will they think?\u00a0<\/span><\/p>\n What would <\/span>you <\/span><\/i>think if you got your email?\u00a0<\/span><\/p>\n Always give yourself an honest answer, and <\/span>tweak your copy<\/span><\/a> until you sound like the person you are. That is someone who\u2019s candid in their desire to communicate and connect.\u00a0<\/span><\/p>\n According to data from Litmus, in an email, you\u2019ve got between two and eight seconds to make your reader care. As Marketing Democracy Chris Marriott said in an <\/span>interview with ZeroBounce<\/span><\/a>:\u00a0<\/span><\/p>\n \u201c<\/span>Never waste a person\u2019s time. Give people a good reason why they should want to receive email from you.\u201d\u00a0<\/span><\/p>\n High-quality content is always going to be a good reason.<\/span><\/p>\n We can\u2019t deny it, it\u2019s pure math: the more subscribers you have, the more your chances to convert increase. However, making sure those subscribers are genuine and active is crucial to your email marketing. As a small business owner, you can\u2019t afford to work with an outdated list.\u00a0<\/span><\/p>\n Email lists go bad quickly. Data shows that around <\/span>2% of your contacts become obsolete<\/span><\/a> within just one month. So, before you celebrate your new subscribers, run their email addresses through a reliable <\/span>email checker<\/span><\/a> to see if they\u2019re valid.\u00a0<\/span><\/p>\n What exactly is an email checker? It\u2019s a smart tool that scans your email list to determine its quality.\u00a0<\/span><\/p>\n Are all the emails you gathered valid?\u00a0<\/span><\/p>\n What\u2019s the risk of getting Spam complaints?\u00a0<\/span><\/p>\n Have people used temporary emails to get a freebie from you?\u00a0<\/span><\/p>\n You\u2019ll know once you use an email checker, or email verification service<\/a>.\u00a0<\/span><\/p>\n Want to give it a shot? Try a <\/span>free email verifier<\/span><\/a> to see how it works.\u00a0<\/span><\/p>\n Also, consider installing an email verification API on your signup forms. Thus, you ensure that all the emails signing up on your list are genuine. The API prevents you from acquiring risky data, such as catch-all, role based, abuse or temporary emails.\u00a0<\/span><\/p>\n Now, you\u2019re probably going to ask: \u201cIsn\u2019t my email list going to decrease in size?\u201d\u00a0<\/span><\/p>\n Yes, it will, but it will increase in quality.\u00a0<\/span><\/p>\n Again, we\u2019re going back to numbers \u2013 having lots of bogus subscribers is like having many fake Instagram followers. How is that going to help you?<\/span><\/p>\n Your small business needs a lot of attention. Providing an excellent customer experience while <\/span>managing invoices<\/span><\/a> and other tasks is time-consuming. So, it\u2019s understandable that you sometimes feel too drained to even think of email marketing.\u00a0<\/span><\/p>\n Nonetheless, sending your emails regularly is one of the most important habits you can develop.\u00a0<\/span><\/p>\n Here is why:<\/span><\/p>\n As you can see, the most important email marketing guidelines revolve around:<\/span><\/p>\n Now that we\u2019ve covered these topics, let\u2019s take a look at three of the most simple and efficient ways to grow your email list and leverage your small business.<\/span><\/p>\n Having a small business can often be an email marketing advantage. Smaller communities are tighter and establish more intimate and in-depth connections. Follow the tips above and, in time, you\u2019ll grow your brand awareness and email list the right way.<\/span><\/p>\n —<\/span><\/p>\n A former journalist, Corina Leslie is the PR & Marketing Manager for email validation company ZeroBounce. She is passionate about communication and helping others email successfully. You can find her on the ZeroBounce blog, where she shares her best tips on digital marketing, copywriting, PR and everything in between.\u00a0<\/span><\/p>\n You can connect with Corina on her <\/span>LinkedIn profile<\/a><\/span><\/strong>.<\/span><\/p>\n <\/div><\/p>\nWhen you craft your content, remember your email list is made of people<\/b><\/h2>\n
![\"Email-Marketing-Customers-Content\"](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2019\/07\/Email-Marketing-Customers-Content.png?resize=690%2C388&ssl=1\")
Keep your email list neat by using an email checker<\/b><\/h2>\n
![\"Email-Marketing-Verifier\"](\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2019\/07\/Email-Marketing-Verifier.png?resize=690%2C249&ssl=1\")
If you want steady growth, keep a steady sending rhythm<\/b><\/h2>\n
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Final tips to grow your email list and leverage your small business<\/b><\/h2>\n
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Ready to wrap this up?<\/b><\/h2>\n
![\"Corina-ZeroBounce\"](\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2019\/07\/Corina-ZeroBounce.jpg?resize=200%2C200&ssl=1\")
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