{"id":12172,"date":"2018-12-17T06:45:09","date_gmt":"2018-12-17T05:45:09","guid":{"rendered":"https:\/\/www.invoiceberry.com\/blog\/?p=12172"},"modified":"2018-12-09T23:18:21","modified_gmt":"2018-12-09T22:18:21","slug":"fields-blockchain-can-revolutionize-how","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/fields-blockchain-can-revolutionize-how\/","title":{"rendered":"Blockchain in the Real World: 5 Fields Blockchain Technology Can Revolutionize and How"},"content":{"rendered":"

Blockchain has become somewhat of a buzzword recently. Regardless of the industry, you might have seen companies thinking about investing and implementing Blockchain technology in their operational activities. <\/span><\/p>\n

It\u2019s everywhere. Even for SMEs<\/a>, Blockchain technology has a lot of different <\/span>applications<\/span>\u00a0that companies are realizing now. <\/span><\/p>\n

Over <\/span>100 startups<\/span><\/a> from 45 different countries have already partnered with UNICEF to start developing Blockchain solutions. And 69% of <\/span>banks<\/span><\/a> are already experimenting with permissioned\u00a0Blockchain.<\/span><\/p>\n

All this, while we\u2019re still in the early stages of Blockchain. <\/span><\/p>\n

It\u2019s hard to say what the future will entail but it\u2019s safe to say that the usage of Blockchain is guaranteed.<\/span><\/p>\n

You might have already heard that Blockchain technology has something to do with cryptocurrency. But its potential goes beyond that.<\/span><\/p>\n

So, what <\/span>is<\/span><\/i> Blockchain, exactly?<\/span><\/p>\n

Essentially, Blockchain is the tech behind cryptocurrency. It helps with the decentralized nature of cryptocurrency through a distributed ledger technology.\u00a0<\/span><\/p>\n

\"Blockchain-Distributed-Technology\"<\/p>\n

Essentially, Blockchain is a digital ledger<\/strong>.<\/p>\n

A digital\u00a0ledger<\/span> that acts as a decentralized database for all transactions.<\/p>\n

But it has the capacity to be more than that. When we start applying Blockchain to sectors other than cryptocurrency, the potential payoffs are <\/span>huge<\/span><\/i>. <\/span><\/p>\n

How, you ask?<\/span><\/i><\/p>\n

Because, at the end of the day, Blockchain is\u00a0a one big decentralized ledger that everyone from all over the world can access and use.<\/span><\/p>\n

Recording and tracking transactions become easier than ever.<\/span><\/p>\n

As to how the Blockchain technology might impact the specific fields – read on to find out.<\/span><\/p>\n

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\n \t\t\t\t\t\t\t\tHow to Enhance Your Small Business in the Digital Age<\/span><\/a>\n \t\t\t\t\t\t\t\tA small business in the digital age faces many challenges and has access to vast resources. Here is how to enhance your small business in the digital age.<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\tREAD MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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1. Digital Marketing<\/b><\/h2>\n

Digital marketing is already a growing industry as is. But what makes the field so interesting is what happens when creativity meets technology. <\/span><\/p>\n

Right now, the process of data collection in digital marketing is somewhat of a mess, in terms of privacy<\/a>. Anyone can access the internet, yes, but there are still certain gatekeepers making it harder for everyone.<\/span><\/p>\n

ISPs and web browsers now learn almost everything about what we do online. From our basic information to what we buy, where, how, and so on. In an ideal world, these gatekeepers would provide fair access to everyone.<\/span><\/p>\n

In the <\/span>current <\/span><\/i>world, however, our personal data is bought and sold to advertisers without anyone blinking an eye. <\/span><\/p>\n

Blockchain can fix this.<\/span><\/p>\n

Where else would all this data and information about each individual customer come from? <\/span><\/em><\/p>\n

Well, through Blockchain, the data would come <\/span>directly<\/span><\/i> the<\/span> from prospects and customers themselves.<\/span><\/p>\n

\"Digital-Marketing-In-Blockchain\"
Blockchain applied to digital marketing can completely change the way we handle data and information collection.<\/figcaption><\/figure>\n

Blockchain would also eliminate any privacy concerns this way because customers would be able to choose the type of ads they want to see (if any) and<\/em> get paid for it as well.<\/span><\/p>\n

Marketers<\/span><\/a> would then be looking at better and more relevant targeting strategy.<\/span><\/p>\n

If users voluntarily choose what type of content they\u2019d prefer to see, the state of ads might change too. We could be looking at more personalized and relevant ads, a better relationship between consumers and companies, <\/span>and<\/span><\/i> fewer middlemen in the whole process.<\/span><\/p>\n

In short, digital marketing fused with Blockchain can increase transparency and improve cybersecurity. This, in turn, would eliminate the need for huge corporations. And finally, bring the relationship back where it started – between the brands and the consumers.<\/span><\/p>\n

2. Government<\/b><\/h2>\n

\u201cGovernment\u201d on its own is a pretty broad term. <\/span><\/p>\n

But regardless of you\u2019re from, chances are, you associate having to deal with the government with a lot of unnecessary red tape and bureaucracy. Doing business usually involves long lines, delayed meetings, and a lot of extra steps. <\/span><\/p>\n

What if there was a way to bypass all that?<\/span><\/p>\n

Let\u2019s take a look at some features of Blockchain technology and how they can benefit the government sector:<\/span><\/p>\n