{"id":12141,"date":"2018-11-20T06:00:20","date_gmt":"2018-11-20T05:00:20","guid":{"rendered":"https:\/\/www.invoiceberry.com\/blog\/?p=12141"},"modified":"2020-10-14T19:19:20","modified_gmt":"2020-10-14T17:19:20","slug":"skills-for-the-small-business-owner","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/skills-for-the-small-business-owner\/","title":{"rendered":"Essential Skills for the Small Business Owner"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a <a href=\"https:\/\/www.invoiceberry.com\/blog\/obstacles-that-small-business-owners-face\/\" target=\"_blank\" rel=\"noopener noreferrer\">small business owner<\/a> you probably are relying on a small number of employees. In fact, the entirety of your staff may be just you! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you do have a couple employees around to help, chances are that you are taking on the brunt of responsibilities yourself. This means that you need to be a jack-of-all-trades with the <a href=\"https:\/\/www.invoiceberry.com\/blog\/learn-new-skills-freelancer\/\" target=\"_blank\" rel=\"noopener noreferrer\">skills to manage every aspect of your business<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For even the most simple business model, you will need to develop competencies in many different areas if your business is to succeed and grow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following skills are invaluable for the small business owner regardless of what type of business you own.<\/span><\/p>\n<h2><b>Communication<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/smallbusiness.chron.com\/writing-communication-skills-essential-business-success-promotion-30953.html\" target=\"_blank\" rel=\"noopener noreferrer\">ability to communicate<\/a> is considered by many to be one of the most beneficial skills that one can have. Not only that, but it also serves as a foundation for other skills to follow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter your career or life situation, being able to effectively communicate in-person, on the phone, and through writing helps you form <a href=\"https:\/\/www.forbes.com\/sites\/nickmorgan\/2015\/04\/07\/how-to-communicate-in-a-business-relationship-part-one\/#6c9863908673\" target=\"_blank\" rel=\"noopener noreferrer\">strong personal and professional relationships<\/a>.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12159\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/communication-skills.jpg?resize=690%2C816&#038;ssl=1\" alt=\"Communication skills for the small business owner are incredibly important.\" width=\"690\" height=\"816\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/communication-skills.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/communication-skills.jpg?resize=507%2C600&amp;ssl=1 507w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/communication-skills.jpg?resize=866%2C1024&amp;ssl=1 866w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A good communicator is someone who easily earns the trust and loyalty of those around them, earning repeat business and good will. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some are lucky enough to be born with great communication skills, most of us have work on at least some of them. Here are some of the most common types of communication that are essential to any entrepreneur:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interpersonal communication \u2013 face-to-face communication with one or more people<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verbal communication \u2013 Choosing the right words to be clearly understood by your audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-verbal communication \u2013 Everything from the gestures you use to your appearance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Listening \u2013 <a href=\"https:\/\/www.lifehack.org\/597203\/90-of-people-are-poor-listeners-are-you-the-remaining-10\" target=\"_blank\" rel=\"noopener noreferrer\">Many people are not actually good listeners<\/a>. When you take the time to really take in what someone is saying and respond appropriately, they are sure to notice<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a small business owner, you are especially dependent on your relationships with clients, suppliers, and anyone else whose support can help your business grow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communicate clearly and politely, be aware of the effect of your body language, and listen closely to what people say.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/reasons-choose-mentor-grow-small-business\/?ref=skills-for-the-small-business-owner\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/02\/reasons-to-get-mentor.jpg?fit=600%2C252&ssl=1');\" title=\"7 Reasons Why You Need a Business Mentor\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/reasons-choose-mentor-grow-small-business\/?ref=skills-for-the-small-business-owner\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">7 Reasons Why You Need a Business Mentor<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">Mentors shape our behavior and bestow knowledge we didn't have before. Business mentor is there to guide us through the business process and improve the chances of entrepreneurial success.<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/reasons-choose-mentor-grow-small-business\/?ref=skills-for-the-small-business-owner\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2><b>Marketing and Sales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While larger businesses usually have a separate marketing and sales department, many small business owners <\/span><i><span style=\"font-weight: 400;\">are <\/span><\/i><span style=\"font-weight: 400;\">their company\u2019s marketing and sales team. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While these two functions require different skills, we\u2019ve grouped them together here because they are both essential for acquiring and keeping clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing is evolving quickly and has become even more formidable with the use of technology. Right now, you can\u2019t beat digital marketing for value and efficiency. A <a href=\"https:\/\/www.evergreenfeed.com\/blog\/beginners-guide-to-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">sound digital marketing strategy<\/a> begins with a website designed to turn visitors into customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content management systems like WordPress and Wix make it easy for anyone to make an attractive website today, but you can also hire someone to make and\/or maintain a site for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will also want your business to be on <a href=\"https:\/\/www.evergreenfeed.com\/blog\/solve-common-social-media-marketing-problems\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a> since most of your potential customers are there. It can be time-consuming to maintain an active presence on multiple platforms, so think about which the largest percentage of your audience will be on and start there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the most of <a href=\"https:\/\/www.evergreenfeed.com\/blog\/digital-marketing-dos-and-donts\/\" target=\"_blank\" rel=\"noopener noreferrer\">your digital marketing efforts<\/a>, spend some time learning about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invoiceberry.com\/blog\/ultimate-small-business-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search engine optimization<\/a> (SEO);<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Paid advertising from Google, Facebook, Twitter, etc.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/moz.com\/blog\/absolute-beginners-guide-to-google-analytics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics;<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.evergreenfeed.com\/blog\/how-businesses-use-newsletter-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email marketing;<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.evergreenfeed.com\/blog\/content-marketing-hacks-to-grow-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blogging<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Effective marketing should make the sales part much easier by bringing the potential customers to you, reducing the need for practices like cold-calling. However, the ability to sell is still essential in converting prospective customers into paying clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some people are born salespeople, but many are not. As with marketing, being an effective seller requires great communication skills, so honing these skills will be a great place to start. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Practice and repetition will help you develop your abilities, but some people need a bit of extra help developing this important skillset. Try <\/span><a href=\"https:\/\/www.findcourses.com\/search\/sales-training-courses\"><span style=\"font-weight: 400;\">searching for sales training<\/span><\/a><span style=\"font-weight: 400;\"> delivered online or as a classroom course.<\/span><\/p>\n<h2><b>Computer Skills for the Small Business Owner<\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12162\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/computer-skills.png?resize=690%2C341&#038;ssl=1\" alt=\"Computer skills for the small business owner are crucial to have.\" width=\"690\" height=\"341\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/computer-skills.png?w=1621&amp;ssl=1 1621w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/computer-skills.png?resize=600%2C296&amp;ssl=1 600w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/computer-skills.png?resize=1024%2C506&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/computer-skills.png?w=1380&amp;ssl=1 1380w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned above, technology bolsters business operations \u2013 and the connection is only becoming stronger. This doesn\u2019t mean that you need to be a technical genius. However, you need to be comfortable using computers and any other form of technology that your small business might rely on to function. For example, you will hard time putting the <a href=\"https:\/\/www.evergreenfeed.com\/blog\/inbound-marketing-strategy-startups\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing tips<\/a> from the last section into action without some computer knowledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because you can always hire someone to help with technical solutions beyond your skill level, consider developing a level of tech-savyness as a way of opening your mind to the possibilities available. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you make a habit of going online to keep up with current trends, you will have a constant flow of new ideas to help improve your small business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, when you are more confident with technology, you may feel more comfortable using the <a href=\"https:\/\/www.invoiceberry.com\/blog\/essential-online-tools-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">many services available today<\/a> to help small business owners, automate important yet time-consuming business functions like <\/span><a href=\"https:\/\/www.invoiceberry.com\/\"><span style=\"font-weight: 400;\">invoicing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Time and Stress Management<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.kabbage.com\/motivation\/\"><span style=\"font-weight: 400;\">a recent survey<\/span><\/a><span style=\"font-weight: 400;\">, 29% of business owners work over 50 hours a week and 86% percent work on the weekend. If you are like many small business owners, you work these hard hours because your job is your passion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this intense schedule is not only stressful in the long-term, but can <a href=\"https:\/\/www.theguardian.com\/money\/2002\/sep\/25\/workandcareers.uknews\" target=\"_blank\" rel=\"noopener noreferrer\">negatively impact your friends and family<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By practicing better time management, you can cut back on the amount that you work and get more done in that time-period \u2013 leaving you able to enjoy your time away from the business without worrying about things left undone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even after you have eliminated the stress of being overworked and having a poor work-life balance, stress will likely still be an issue. Your business is your lively-hood and you are responsible for its ultimate success or failure. That is a lot to put on one person.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12164\" src=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/stress-workplace.jpg?resize=690%2C492&#038;ssl=1\" alt=\"Stress management skills for the small business owner are crucial to have.\" width=\"690\" height=\"492\" srcset=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/stress-workplace.jpg?w=960&amp;ssl=1 960w, https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/stress-workplace.jpg?resize=600%2C428&amp;ssl=1 600w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While you might not be able to eliminate stress from your life entirely, you can learn to manage it when it shows up. Some common tips for managing stress include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accepting that things will happen beyond your control;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take part in regular exercise;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintain a healthy diet;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Figure out what helps you relax whether it be yoga, meditation, or knitting.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.forbes.com\/sites\/stephaniedenning\/2018\/05\/04\/what-is-the-cost-of-stress-how-stress-is-the-business-worlds-silent-killer\/#85d89146e061\" target=\"_blank\" rel=\"noopener noreferrer\">Prolonged stress is proven to cause health problems<\/a>, which means that stress and time management are incredibly important skills for all of us to master. However, those with large amounts of responsibility are often more at risk of constant stress.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/15-tools-boost-team-productivity\/?ref=skills-for-the-small-business-owner\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/09\/15-tools-team-productivity.jpg?fit=600%2C252&ssl=1');\" title=\"15 Tools to Boost Your Team Productivity [UPDATED 2025]\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/15-tools-boost-team-productivity\/?ref=skills-for-the-small-business-owner\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">15 Tools to Boost Your Team Productivity [UPDATED 2025]<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">We have compiled a list of the 15 best tools that will enhance time management and productivity of your team and your business.<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/15-tools-boost-team-productivity\/?ref=skills-for-the-small-business-owner\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2><b>How to Build These Skills<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If, when reading through this post, you thought that you could stand to grow in some of these areas then fear not! There are many ways to <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/learn-new-skills-freelancer\/\"><span style=\"font-weight: 400;\">gain new skills<\/span><\/a><span style=\"font-weight: 400;\"> at your fingertips these days. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope that we\u2019ve opened up some new ideas for development, or even helped you realize how these skills for small business owners can help your enterprise thrive now and beyond.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:1;background-color:#eff7ff;text-align:left;font-style:normal;padding-top:0;padding-bottom:0\"><br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-12199 size-full alignleft\" src=\"https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/Courtney-bio.jpg?resize=200%2C200&#038;ssl=1\" alt=\"\" width=\"200\" height=\"200\" data-recalc-dims=\"1\" \/><\/p>\n<p>Our guest post today was written by Courtney McIntosh. Courtney is the site manager at\u00a0<a href=\"https:\/\/www.findcourses.com\/who-we-are-14099\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.findcourses.com\/who-we-are-14099&amp;source=gmail&amp;ust=1542621480298000&amp;usg=AFQjCNG6S4xppMNym2cWyJngp0NxtP_Faw\">findcourses.com<\/a>. She helps people grow and organizations evolve by making it easy to find and compare the best training solutions available.\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a small business owner you probably are relying on a small number of employees. In fact, the entirety of your staff may be just you! Even if you do have a couple employees around to help, chances are that you are taking on the brunt of responsibilities yourself. This means that you need to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[345],"tags":[624,557,623],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/11\/Essential-Skills-Small-Business-Owner.png?fit=1380%2C580&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5m6q6-39P","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/12141"}],"collection":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/comments?post=12141"}],"version-history":[{"count":16,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/12141\/revisions"}],"predecessor-version":[{"id":16584,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/12141\/revisions\/16584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media\/12202"}],"wp:attachment":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media?parent=12141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/categories?post=12141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/tags?post=12141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}