{"id":12115,"date":"2019-03-25T06:23:36","date_gmt":"2019-03-25T05:23:36","guid":{"rendered":"https:\/\/www.invoiceberry.com\/blog\/?p=12115"},"modified":"2018-12-09T23:17:48","modified_gmt":"2018-12-09T22:17:48","slug":"copywriting-hacks-increase-conversions","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/copywriting-hacks-increase-conversions\/","title":{"rendered":"5 Copywriting Hacks To Increase Your Conversions"},"content":{"rendered":"

Copywriting is one small aspect of your bigger digital marketing conversion <\/span>strategy<\/span><\/a>. But it\u2019s also an essential one as far as sales go. <\/span><\/p>\n

At its core, copywriting is all about reducing any and all barriers between your message and your reader. <\/span><\/p>\n

It\u2019s about getting them to trust you, like you, and finally – <\/span>buy<\/span><\/i> from you. In other words: copywriting is <\/span>selling through text<\/b>. All things from landing page design to email marketing to direct sales – that\u2019s copywriting. <\/span><\/p>\n

To be a <\/span>good <\/span><\/i>copywriter, you need to understand the <\/span>details <\/b>of the English language that most people don\u2019t even think about, have a great eye for <\/span>details<\/b>, a wide <\/span>vocabulary <\/b>and the ability to see things from a different <\/span>perspective <\/b>(e.g. from the customer’s point of view). <\/span><\/p>\n

To be a <\/span>great<\/span><\/i> copywriter though, you also need to be able to understand human <\/span>psychology<\/span><\/a> and what drives and makes people tick. <\/span><\/p>\n

What keeps them up at night? What are their biggest fears and concerns? How will you ease them? Why should they trust you?<\/span><\/i><\/p>\n

Becoming a copywriter is easy. But becoming a good one is hard.<\/b><\/p>\n

It\u2019s not just about being a good writer. Everyone can do that. Rather, it\u2019s all about tapping into the minds of your <\/span>customers<\/span><\/a>.<\/span><\/p>\n

Imagine working in journalism or literature for 10 years or so. Would that make you a great writer? <\/span>Absolutely!<\/span><\/i> But would that make you a great <\/span>copywriter<\/span><\/i>? <\/span>Not necessarily<\/b>.<\/span><\/p>\n

So, instead, to save you a lot of time, sweat, and hard work – here are 5 powerful hacks you can implement to become a better copywriter.<\/span><\/p>\n

1. Do your research<\/b><\/h2>\n

Before you so much as write a single sales letter – you need research to write smarter and more effective copy. This also applies to your bigger marketing <\/span>strategies<\/span><\/a> as a business.<\/span><\/p>\n

Each new client brings a new set of challenges, target market, specific products and more. And one of the biggest challenges you\u2019ll face is learning all about them. <\/span><\/p>\n

Every little bit helps. So, you might want to start with asking your client what they know about their consumers. Start with creating a <\/span>Buyer Persona<\/span><\/a>. The more realistic it is – the better.<\/span><\/p>\n

Your research has to be as thorough as you need it. The aim here is to gain a better understanding of the people you\u2019re writing for.<\/span><\/p>\n

\"Copywriting-Hacks-Doing-Research\"
Research and Google Analytics are both great ways to do this.<\/figcaption><\/figure>\n

First, define your audience into segments and know what you\u2019re looking for. <\/span><\/p>\n

For example, if you\u2019re in <\/span>eCommerce<\/span><\/a>, your segments might include:<\/span><\/p>\n