{"id":11819,"date":"2018-10-29T06:59:23","date_gmt":"2018-10-29T05:59:23","guid":{"rendered":"https:\/\/www.invoiceberry.com\/blog\/?p=11819"},"modified":"2020-01-24T12:46:03","modified_gmt":"2020-01-24T11:46:03","slug":"important-financial-kpis","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/important-financial-kpis\/","title":{"rendered":"11 Important Financial KPIs For Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Key Performance Indicators, or KPIs for short, are a type of performance measurement units that you can use in many ways to help your business grow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For SMBs, keeping track of the finances is a sure way to determine if you\u2019re on the right track, in terms of your success and sustainability. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve developed a business plan and set clear goals you want to achieve, the next step is managing your money via some of the important financial KPIs for your business. Managing your finances is essential if you ever plan to <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/how-to-scale-your-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">scale up<\/span><\/a><span style=\"font-weight: 400;\"> in the future and don\u2019t go bankrupt after a year. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes finances so interesting is that it can be applied to all people and all types of businesses &#8211; regardless of the size, industry, and so on. No matter what, the finance part always stays the same and can determine if you\u2019re on the right trajectory as a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why it\u2019s so important to keep track of your money. Often times, the data crunching and the many complicated numbers that show up in your records scare away a lot of people. <\/span><\/p>\n<p><b>While it\u2019s true that finance can be complicated &#8211; it\u2019s also an essential skill you want to be on top of when running your business. <\/b><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/6-worst-accounting-mistakes-small-businesses-make-avoid\/?ref=important-financial-kpis\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/10\/worst-accounting-mistakes.png?fit=600%2C249&ssl=1');\" title=\"The 6 Worst Accounting Mistakes Small Businesses Make and How to Avoid Them\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/6-worst-accounting-mistakes-small-businesses-make-avoid\/?ref=important-financial-kpis\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">The 6 Worst Accounting Mistakes Small Businesses Make and How to Avoid Them<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">You know you wear many hats, and accountant is just one of them. These are the 6 worst accounting mistakes you're probably making, and how to avoid them.<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/6-worst-accounting-mistakes-small-businesses-make-avoid\/?ref=important-financial-kpis\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<p><span style=\"font-weight: 400;\">And if you want to continue operating your business and stay sustainable, it\u2019s important you keep track of your finances. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many important financial key performance indicators and <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/9-important-financial-numbers-explained\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">numbers<\/span><\/a><span style=\"font-weight: 400;\"> you want to keep track of. So, grab a piece of paper and be ready to take notes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply managing your finances well can make or break your business. But on the bright side, there is a lot of <\/span><a href=\"https:\/\/www.invoiceberry.com\/accounting-terms\/accounting-software\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">accounting software<\/span><\/a><span style=\"font-weight: 400;\"> and online <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/9-best-finance-blogs-for-millennials\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">information<\/span><\/a><span style=\"font-weight: 400;\"> to help you out when you\u2019re just starting. And if you\u2019re keeping track of your finances without an accountant &#8211; it\u2019s <\/span><i><span style=\"font-weight: 400;\">essential<\/span><\/i><span style=\"font-weight: 400;\"> you know where the money flows. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, with that said, here\u2019s a list of the important financial KPIs you might want to be keeping track of when running your business.<\/span><\/p>\n<h2><strong>Follow the money and see where it leads.<\/strong><\/h2>\n<h2><strong>1. Gross Profit Margin KPI<\/strong><\/h2>\n<p><b>Money isn\u2019t the most important thing in the world, but it\u2019s often what everyone looks at in a business.<\/b><span style=\"font-weight: 400;\"> Net worth, profitability, profit and costs are some of the many terms you might have heard of when talking about finances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if we\u2019re going to be talking about money, it\u2019s important we first discuss <\/span><a href=\"https:\/\/www.invoiceberry.com\/accounting-terms\/gross-profit\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">gross profit<\/span><\/a><span style=\"font-weight: 400;\"> and what it means for your business.<\/span><\/p>\n<figure id=\"attachment_11826\" aria-describedby=\"caption-attachment-11826\" style=\"width: 690px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11826 size-large\" src=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Gross-Profit-KPI-What-It-Means.jpg?resize=690%2C460&#038;ssl=1\" alt=\"Gross-Profit-KPI-What-It-Means\" width=\"690\" height=\"460\" srcset=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Gross-Profit-KPI-What-It-Means.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Gross-Profit-KPI-What-It-Means.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Gross-Profit-KPI-What-It-Means.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Gross-Profit-KPI-What-It-Means.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-11826\" class=\"wp-caption-text\">Gross profit is an essential KPI to track regardless of your industry.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Gross profit simply means the total revenue of your company, minus the cost of goods sold. And it\u2019s a simple way to measure your profitability as a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gross profit margin, meanwhile, tells you whether or not you\u2019re pricing your goods or services appropriately. Here\u2019s how you evaluate that:<\/span><\/p>\n<p><strong>Gross Profit Margin = (revenue &#8211; cost of goods sold)\/revenue.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Unlike the gross profit KPI, the margin measures your company\u2019s production efficiency over the years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s one KPI you\u2019re going to keeping track of, make sure it\u2019s the gross profit margin. <\/span><\/p>\n<div class=\"tip_box green\" style=\"\">Cash is oxygen for startups.<\/div>\n<p><span style=\"font-weight: 400;\">So, make sure your company is breathing well before you move on to the next steps.<\/span><\/p>\n<h2>2. Net Profit Margin KPI<\/h2>\n<p><span style=\"font-weight: 400;\">This is another straightforward but important KPI that is important for your business\u2019s health. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The net profit margin shows your business\u2019s effectiveness by showing you how much profit you make for each dollar of sales you generate. It is calculated by the following:<\/span><\/p>\n<p><b>Net profit margin = net profit \/ revenue.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your company has a net profit margin of 50%, for example, this means you generate 50 cents of profit for each dollar of sales you make. <\/span><\/p>\n<figure id=\"attachment_11829\" aria-describedby=\"caption-attachment-11829\" style=\"width: 690px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11829 size-large\" src=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Calculating-Net-Profit-Margin-KPI-As-Your-Business-Grows.jpg?resize=690%2C460&#038;ssl=1\" alt=\"Calculating-Net-Profit-Margin-KPI-As-Your-Business-Grows\" width=\"690\" height=\"460\" srcset=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Calculating-Net-Profit-Margin-KPI-As-Your-Business-Grows.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Calculating-Net-Profit-Margin-KPI-As-Your-Business-Grows.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Calculating-Net-Profit-Margin-KPI-As-Your-Business-Grows.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Calculating-Net-Profit-Margin-KPI-As-Your-Business-Grows.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-11829\" class=\"wp-caption-text\">Net profit margin is also important in achieving a positive net worth at the end of the financial period.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Net profit margin is important in that it shows your firm\u2019s potential net worth based on your earnings. If you want to achieve a positive net profit at the end of the year, you should start with the net profit margin.<\/span><\/p>\n<h2>3. Revenue growth KPI<\/h2>\n<p><span style=\"font-weight: 400;\">However, if you want to grow as a business and eventually scale up, your <\/span><a href=\"https:\/\/www.invoiceberry.com\/accounting-terms\/revenue\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">revenue<\/span><\/a><span style=\"font-weight: 400;\"> (note: this is different from <\/span><b>profit<\/b><span style=\"font-weight: 400;\">) is something you should always be tracking. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Revenue growth, as the name implies, is an increase in your company\u2019s sales, usually compared to your previous quarters\u2019 revenue performance. It helps you find out if you\u2019re on the right track as a business in terms of financial growth. And if this is not the case, you need to gain a better understanding of your important financial <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/9-important-financial-numbers-explained\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">numbers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calculating revenue growth is fairly simple, here\u2019s how you do it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track sales (and compile a report) of one particular financial period (quarterly, monthly, yearly) with your favorite <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/15-advantages-of-using-online-invoicing-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subtract the previous financial period\u2019s revenue from the current one.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And finally, divide that number by the last period\u2019s total revenue.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If done well, you\u2019ll get a percentage number as your revenue growth KPI and the higher the number is &#8211; the better. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, for some reason, your business is in the red, this is something you need to figure it out ASAP. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The issue could lay with your customers, your product or something completely else. And if your revenue growth KPI is constantly negative &#8211; you might want to start saving <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/6-ways-of-saving-money-in-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">money<\/span><\/a><span style=\"font-weight: 400;\"> or risk going bankrupt.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/revenue-vs-cash-flow-facts\/?ref=important-financial-kpis\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/09\/cashflow-vs-revenue.jpg?fit=600%2C252&ssl=1');\" title=\"Revenue vs Cash Flow - the Facts\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/revenue-vs-cash-flow-facts\/?ref=important-financial-kpis\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">Revenue vs Cash Flow &#8211; the Facts<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">The difference between revenue and cash flow can make all the difference to yourbusiness\u2019 financial health. Revenue vs cash flow - what are the facts?<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/revenue-vs-cash-flow-facts\/?ref=important-financial-kpis\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2>4. Return on Investment (ROI) KPI<\/h2>\n<p><span style=\"font-weight: 400;\">This is another simple KPI you probably have already heard of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This performance indicator evaluates your efficiency in regards to the investment (<\/span><i><span style=\"font-weight: 400;\">or,<\/span><\/i><span style=\"font-weight: 400;\"> the <\/span><i><span style=\"font-weight: 400;\">return <\/span><\/i><span style=\"font-weight: 400;\">on the <\/span><i><span style=\"font-weight: 400;\">investment<\/span><\/i><span style=\"font-weight: 400;\">. Simple, right?). Essentially it measures if your investment was worth it or not from a business standpoint.<\/span><\/p>\n<p><strong>ROI = (gain from investment &#8211; cost of investment) \/ cost of investment.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The gain from investment refers to the proceeds obtained from the sale of the investment of the interest. <\/span><\/p>\n<figure id=\"attachment_11831\" aria-describedby=\"caption-attachment-11831\" style=\"width: 690px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11831 size-large\" src=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Measuring-The-Return-As-Your-KPI.jpg?resize=690%2C460&#038;ssl=1\" alt=\"Measuring-The-Return-As-Your-KPI\" width=\"690\" height=\"460\" srcset=\"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Measuring-The-Return-As-Your-KPI.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Measuring-The-Return-As-Your-KPI.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Measuring-The-Return-As-Your-KPI.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Measuring-The-Return-As-Your-KPI.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-11831\" class=\"wp-caption-text\">Measuring the return as a KPI is an essential step before making an investment.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">That is to say, it measures if the efficiency on your investment was worth it in terms of the payoff. ROI is a simple way you can calculate if it\u2019s worth to put money into a particular project.<\/span><\/p>\n<h2>5. Return on Equity (ROE) KPI<\/h2>\n<p><span style=\"font-weight: 400;\">Similar to the above formula, but as the name implies, this indicator measures the return on the shareholders\u2019 <\/span><b>equity<\/b><span style=\"font-weight: 400;\"> instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ROE is expressed as a percent and is calculated by the following:<\/span><\/p>\n<p><b>Return on Equity = Net Income\/Shareholder\u2019s Equity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This formula is also known as return on net worth and compares your net income to the overall wealth of your business, for the size of your company. It essentially tells you how much profit your company generates with the money the shareholders have invested.<\/span><\/p>\n<h2>6. Income Sources KPI<\/h2>\n<p><span style=\"font-weight: 400;\">This one\u2019s obvious but still an important KPI you should be tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly to when you\u2019re tracking your revenue, you should also be aware of your <\/span><a href=\"https:\/\/www.invoiceberry.com\/accounting-terms\/net-income\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">net income<\/span><\/a><span style=\"font-weight: 400;\"> and where it\u2019s coming from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your revenue can come in from many different streams and funnels, and you should be aware of each and every one of them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important you know which segments are profitable and worth pursuing &#8211; and which are not if you want to stay afloat. And the more you know about each business segment, the more likely you are to make better business decisions.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-11833 size-large\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Income-Sources-KPI.jpg?resize=690%2C461&#038;ssl=1\" alt=\"Analyzing-Income-Sources-KPI\" width=\"690\" height=\"461\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Income-Sources-KPI.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Income-Sources-KPI.jpg?resize=600%2C401&amp;ssl=1 600w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Income-Sources-KPI.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Income-Sources-KPI.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re still in the start-up phase, having a <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/reasons-why-its-good-to-have-a-side-hustle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">side hustle<\/span><\/a><span style=\"font-weight: 400;\"> often provides an extra revenue stream in addition to your main streams. Depending on your business situation, you might want to continue pursuing it or drop it altogether if you have better income sources elsewhere.<\/span><\/p>\n<h2>7. Operating Cash Flow KPI<\/h2>\n<p><span style=\"font-weight: 400;\">Operating activities are a part of your <\/span><a href=\"https:\/\/www.invoiceberry.com\/accounting-terms\/cash-flow-statement\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cash flow statement<\/span><\/a><span style=\"font-weight: 400;\"> and indicate whether your company can generate enough cash flow to maintain or grow your operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes things like revenues (from sales, accounts receivable, refunds, etc.) and expenses (payments to employees and suppliers, fines, fees, etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is another important KPI as far as <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/how-to-scale-your-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">scaling up<\/span><\/a><span style=\"font-weight: 400;\"> as a business goes. Ideally, you should know if your business is producing enough profit to match the investments you\u2019re putting in your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to asses how well your business is doing and the operating cash flow is a great way to measure the health of your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you calculate your operating cash flow, you can then compare it to your <\/span><b>total capital employed<\/b><span style=\"font-weight: 400;\"> (that is to say, total capital used for profit acquisition) to see beyond just your profits.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/key-benefits-accounting-software-company\/?ref=important-financial-kpis\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2017\/03\/accounting-software.png?fit=600%2C249&ssl=1');\" title=\"14 Key Benefits of Adopting Accounting Software in Your Company\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/key-benefits-accounting-software-company\/?ref=important-financial-kpis\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">14 Key Benefits of Adopting Accounting Software in Your Company<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">Accounting software solutions can help businesses in many ways, and here are the solid reasons why you should start using it to boost your business.<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/key-benefits-accounting-software-company\/?ref=important-financial-kpis\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2>8. Current Ratio KPI<\/h2>\n<p><span style=\"font-weight: 400;\">This is a quick and simple liquidity ratio to determine whether your business has enough resources to meet its short-term obligations on time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The current ratio is also known as the working capital ratio, and is also crucial for growth and scaling up. To find out your company\u2019s current ratio, all you have to do is divide your current <\/span><a href=\"https:\/\/www.invoiceberry.com\/accounting-terms\/assets\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">assets<\/span><\/a><span style=\"font-weight: 400;\"> by your current <\/span><a href=\"https:\/\/www.invoiceberry.com\/accounting-terms\/liability\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">liabilities<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the ratio is under 1, this means your company\u2019s liabilities are more than its assets &#8211; which <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> be a bad sign, depending on your industry. If this is the case, you\u2019ll probably have trouble paying off your current obligations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The higher the ratio &#8211; the more capable you are of paying off your obligations.<\/span><\/p>\n<h2>9. Working Capital KPI<\/h2>\n<p><span style=\"font-weight: 400;\">Working capital, sometimes also called the net-working capital, is the difference between your company\u2019s current assets (cash, accounts receivable, etc.) and your current liabilities (accounts payable, for example).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In short: this KPI measures your company\u2019s efficiency and short-term financial health.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good working capital ratio is anywhere between 1.2 and 2.0, while having less than 1.0 indicates negative working capital. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your working capital is under 1.0, you might have potential liquidity problems. Meanwhile, if it\u2019s over 2.0, you might not be using your excess assets effectively.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/make-side-hustle-success\/?ref=important-financial-kpis\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/08\/manage-a-successful-side-hustle.jpg?fit=600%2C252&ssl=1');\" title=\"How to Make Your Side Hustle a Success\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/make-side-hustle-success\/?ref=important-financial-kpis\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">How to Make Your Side Hustle a Success<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">A side hustle has become a popular method of generating additional income. What can you do to guarantee that your side hustle becomes a success?<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/make-side-hustle-success\/?ref=important-financial-kpis\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2>10. Revenue Per Employee KPI<\/h2>\n<p><span style=\"font-weight: 400;\">This financial indicator measures your company\u2019s total revenue per the number of your current employees. It basically tells you how much money is generated from each employee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The formula for this indicator is simple and is calculated by the following:<\/span><\/p>\n<p><strong>Revenue Per Employee = Revenue\/# of employees.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This ratio is a great way to tell how well you\u2019re doing compared to your competitors in the same industry or to see the change in your company\u2019s figures over the years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, a company wants the highest efficiency possible. In this case, this means the highest revenue possible per employee. So, with the above formula, you can measure the productivity and efficiency of each employee.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-11835 size-large\" src=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Revenue-Per-Employee-KPI.jpg?resize=690%2C484&#038;ssl=1\" alt=\"Analyzing-Revenue-Per-Employee-KPI\" width=\"690\" height=\"484\" srcset=\"https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Revenue-Per-Employee-KPI.jpg?resize=1024%2C719&amp;ssl=1 1024w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Revenue-Per-Employee-KPI.jpg?resize=600%2C421&amp;ssl=1 600w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Revenue-Per-Employee-KPI.jpg?w=1380&amp;ssl=1 1380w, https:\/\/i2.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Analyzing-Revenue-Per-Employee-KPI.jpg?w=2070&amp;ssl=1 2070w\" sizes=\"(max-width: 690px) 100vw, 690px\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s not always a numbers game and just because an employee isn\u2019t generating as much revenue as possible &#8211; doesn\u2019t mean they\u2019re not useful. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you\u2019re seeking to maximize efficiency and want to see how well you\u2019re using your human capital &#8211; the indicator can tell you a lot about your firm.<\/span><\/p>\n<h2>11. Days Sales Outstanding (DSO) KPI<\/h2>\n<p><span style=\"font-weight: 400;\">This indicator is important for any business as it tells you the average number of days it requires for a client to pay your company, from receiving the <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/5-important-facts-about-invoices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">invoice<\/span><\/a><span style=\"font-weight: 400;\"> until the final payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DSO is often determined on a weekly, monthly, or a quarterly basis. And the smaller your number is &#8211; the better your cash flow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, you should be tracking your <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/9-reasons-track-expenses\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">expenses<\/span><\/a><span style=\"font-weight: 400;\"> as well, along with your invoices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then use that to reinvest into the company. If the number is less than 133% of the agreed payment date, you\u2019re on the right track.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your invoice due date was 30 days, the DSO has to be 40 days or less. If it\u2019s more than that, you should seek ways to decrease invoice payment times.<\/span><\/p>\n<div class=\"tip_box choice\" style=\"color:#555;background-color:#fff8f8;border-left:5px solid #e22524;padding:30px 30px 25px 30px\">\n\t\t\t\t\t\t\t<div class=\"col-sm-4 col-xs-12\">\n\t\t\t\t\t \t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/top-invoicing-tips-small-businesses-freelancers\/?ref=important-financial-kpis\">\n\t\t\t\t\t \t\t\t\t<div class=\"blog_hp_img\" style=\"height:120px;background-image:url('https:\/\/i1.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2016\/09\/feature-invoicing-tips-small-businesses-freelancers.png?fit=600%2C252&ssl=1');\" title=\"Top Invoicing Tips for Small Businesses and Freelancers\" alt=\"\"><\/div>\n\t\t\t\t\t \t\t\t<\/a>\n\t\t\t\t\t \t\t<\/div>\n \t\t\t\t\t\t\t<div class=\"col-sm-8 col-xs-12\" style=\"text-align: left;font-style: normal;margin-top:-8px;\">\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/top-invoicing-tips-small-businesses-freelancers\/?ref=important-financial-kpis\"><span style=\"font-weight:bold;color:#e22524;font-size:16px;display:block;\">Top Invoicing Tips for Small Businesses and Freelancers<\/span><\/a>\n \t\t\t\t\t\t\t\t<span style=\"font-size:14px;color:#000;line-height:1.8;display:inherit;\">If you're a small business or freelancer, you'll need these top invoicing tips to help you create great customer relationships and get paid faster!<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\t<a href=\"https:\/\/www.invoiceberry.com\/blog\/top-invoicing-tips-small-businesses-freelancers\/?ref=important-financial-kpis\" style=\"color:#e22524;font-size: 14px;line-height: 2;display: inherit;\">READ MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t\t<\/div>\n<h2>Putting the Knowledge to Work<\/h2>\n<p><span style=\"font-weight: 400;\">All in all, there are more financial KPIs out there, but you may even end up using less. A lot depends on your needs and requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it\u2019s important to set clear SMART (specific, measurable, attainable, relevant, timely) <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/setting-small-business-goals-inspire-team\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">goals<\/span><\/a><span style=\"font-weight: 400;\"> first. Depending on your goals, you can then track as many KPIs as needed. There is no need to be tracking everything if it doesn\u2019t benefit your company.<\/span><\/p>\n<p><strong>This is why it\u2019s hard to generalize financial KPIs &#8211; each of them has a different intent. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">So, for example, if you\u2019re seeking to <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/21-ways-small-business-owners-save-money\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">save money<\/span><\/a><span style=\"font-weight: 400;\">, you might want to be keeping track of financial savings KPI. But if you\u2019re seeking to grow as a business and see how well you\u2019re doing in terms of data &#8211; revenue growth might be the KPI for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, accounting is a complex and a tough world to get into. If you\u2019re not sure what you\u2019re doing, consider adopting an <\/span><a href=\"https:\/\/www.invoiceberry.com\/blog\/key-benefits-accounting-software-company\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">accounting software<\/span><\/a><span style=\"font-weight: 400;\"> to boost your business and get rid of manual bookkeeping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s the terms you\u2019re not sure about and need to Google every other term you come across, you can check out the <\/span><a href=\"https:\/\/www.invoiceberry.com\/accounting-terms\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">InvoiceBerry accounting dictionary<\/span><\/a><span style=\"font-weight: 400;\"> for a list of all the helpful accounting terms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping track of your finances is a vital step as a business owner, especially if you\u2019re just starting out. So, be sure to utilize as many resources and information you need to help you get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Performance Indicators, or KPIs for short, are a type of performance measurement units that you can use in many ways to help your business grow. For SMBs, keeping track of the finances is a sure way to determine if you\u2019re on the right track, in terms of your success and sustainability. Once you\u2019ve developed [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":11825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[345],"tags":[265,146,230,524,607,507],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/10\/Important-Financial-KPIs-For-Your-Business.png?fit=1380%2C580&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5m6q6-34D","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/11819"}],"collection":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/comments?post=11819"}],"version-history":[{"count":18,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/11819\/revisions"}],"predecessor-version":[{"id":14249,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/11819\/revisions\/14249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media\/11825"}],"wp:attachment":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media?parent=11819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/categories?post=11819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/tags?post=11819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}