{"id":11729,"date":"2018-11-19T06:19:45","date_gmt":"2018-11-19T05:19:45","guid":{"rendered":"https:\/\/www.invoiceberry.com\/blog\/?p=11729"},"modified":"2024-09-21T15:46:47","modified_gmt":"2024-09-21T13:46:47","slug":"3-reasons-messenger-chatbots-are-a-powerful-tool-in-marketing","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/3-reasons-messenger-chatbots-are-a-powerful-tool-in-marketing\/","title":{"rendered":"3 Reasons Messenger Chatbots Are a Powerful Tool in Marketing"},"content":{"rendered":"

Did you know that there are\u00a0now more than 300,000 Facebook <\/span>Messenger Chatbots<\/span><\/a>?<\/span><\/p>\n

Robots are the future, there is no denying this. But they\u2019re not here to take out jobs just yet. If anything, they can be a powerful tool that can help you automate certain tasks in your business.<\/span><\/p>\n

Think: more like cooperation, less like\u00a0<\/span>Skynet<\/span><\/a><\/p>\n

And in the hands of powerful marketers – <\/span>they\u2019re a godsend<\/b>.<\/span><\/p>\n

Bots and humans go hand in hand – one doesn\u2019t cancel out the use of other. And they work best in an environment where you can <\/span>automate<\/span><\/a> some, if not all, of your work.<\/span><\/p>\n

So, what exactly does this mean for marketing? <\/span><\/p>\n

Anyone who has the Messenger app installed on their phones is a potential lead.<\/div><\/span><\/p>\n

You should make the best of that information and play to your strengths.<\/span><\/p>\n

If done well, your open <\/span>rates<\/span><\/a> can go up to as high as 88%, with a CTR of 56%. <\/span><\/p>\n

This is huge.<\/span><\/i><\/p>\n

For contrast, the average open <\/span>rate<\/span><\/a> percentage for most emails as of now is 18.16%. \u00a0And to make things better, messenger bots are free and don\u2019t require any coding knowledge whatsoever.<\/span><\/p>\n

No doubt, it\u2019s only a matter of time until we start seeing more Messenger bots in marketing in the near future. Companies who are on the fence about them will probably be the first ones who start adapting them, especially if the total number of bots continue rising (which they will according to the trend). After all, as mentioned above, they\u2019re free and can be easily created with the help of no-code conversational marketing tools<\/a> that don\u2019t require coding background. <\/span><\/p>\n

The truth of the matter is that bots are one of the main ingredients in the future marketing trends, and combined with other resources, they can be truly powerful.<\/span><\/p>\n

Now, with that said, it\u2019s important to first take one simple fact into consideration.<\/span><\/p>\n

1. Mobile is (also) the future<\/strong><\/h2>\n

One of the main prerequisites for having messenger chatbots taking over the marketing landscape has to do with the mobile user experience.<\/span><\/p>\n

The term \u201cmobile first\u201d has been around for some time now and is one of the essential steps for <\/span>optimizing<\/span><\/a> your website to gain more visitors. However, only now is it fully coming into effect.<\/span><\/p>\n

Here\u2019s why:<\/span><\/p>\n

The <\/span>data<\/span><\/a> shows that as people spend more time on their mobile phones, they also use it for making purchases, opening their emails, and just about anything. <\/span><\/p>\n

\"Why-Mobile-First-Optimization-Matters-For-Messenger-Chatbots\"<\/p>\n

As a result, mobile access is one of the main driving forces in eCommerce and online economies, based on the simple fact that people nowadays make most of their purchases from their smartphones. <\/span><\/p>\n

Not to mention more consumers are likely to own a smartphone (that they carry around with them everywhere and is always within easy access) than to check an email on their laptop, for example.<\/span><\/p>\n

So, what does it truly mean to be mobile first?<\/span><\/p>\n

Even though it has become a bit of a buzzword recently, it just means taking into consideration and prioritizing things like the mobile experience and how customers interact with your brand from their devices. The smoother the online experience for a customer on their phone – the more likely they are to make a purchase.<\/span><\/p>\n

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And here\u2019s where Messenger chatbots come in. <\/span><\/p>\n

Chatbots are an AI that you set up to that interacts with your customers<\/a> via the simple Facebook chat interface. They can do many things, from being functional to fun. <\/span><\/p>\n

So, in a way, Messenger chatbots are like Siri attached to your Facebook page.<\/div><\/span><\/p>\n

You can use Messenger chatbots<\/a> in numerous ways (whether it be greeting customers who visit your Facebook page, essentially acting as a landing page, or even guiding them through a sales process). They\u2019re not perfect right now by all means, but if used right – they <\/span>can be.<\/span><\/i><\/p>\n

This is based on another trend, which is:<\/span><\/p>\n

2. Messenger Chatbots improve direct communication<\/h2>\n

Let\u2019s face it, as important as cold calling and email marketing are, they\u2019re just not as suitable for the younger generation.<\/span><\/p>\n

This makes sense when you think about it.<\/span><\/p>\n

For <\/span>millennials<\/span><\/a>, phone calls and emails might as well be outdated forms of communication.<\/span><\/p>\n

They think and work differently, they multitask better and have different shopping habits. <\/span><\/p>\n

But the \u201c<\/span>anxious generation<\/span><\/a>\u201d is averse to phone calls, since they\u2019re too spontaneous and phone calls require too much thinking on your feet. Instead, they prefer methods that allow them to reply with a well thought-out response whenever they want to.<\/span><\/p>\n

Enter: <\/span>Messenger chatbot marketing<\/b>.<\/span><\/p>\n

This solves all of the abovementioned problems, and to make things better, they\u2019d be talking to a chatbot, not a human. <\/span><\/p>\n

So, there is no real anxiety over communication whatsoever. <\/span><\/p>\n

Messenger chatbots are basically the self-checkout for marketing.<\/div><\/span><\/p>\n

Here\u2019s what chatbots mean\u00a0for marketers:<\/span><\/p>\n