{"id":11639,"date":"2018-12-03T06:12:23","date_gmt":"2018-12-03T05:12:23","guid":{"rendered":"https:\/\/www.invoiceberry.com\/blog\/?p=11639"},"modified":"2020-03-31T05:26:42","modified_gmt":"2020-03-31T03:26:42","slug":"top-7-advantages-to-accepting-card-payments-online","status":"publish","type":"post","link":"https:\/\/www.invoiceberry.com\/blog\/top-7-advantages-to-accepting-card-payments-online\/","title":{"rendered":"Top 7 Advantages to Accepting Card Payments Online"},"content":{"rendered":"

Did you know that <\/span>credit cards<\/span><\/a> were the main preferred form of card payment for online shoppers in 2017? With electronic payment like <\/span>Paypal<\/span><\/a>, for example, and debit cards just behind in the list. This may not be particularly surprising, but it\u2019s still worth stressing the importance of accepting card payments online.<\/span><\/p>\n

Card payments are the industry standard for a reason: they\u2019re convenient and push the customer one step closer to making a purchase.<\/b><\/p>\n

We may take accepting card payments online as part of our shopping ritual for granted, since we\u2019re used to it so much. But as far as maintaining <\/span>cash flow<\/span><\/a> and upholding your website reputation goes – it\u2019s an essential. <\/span><\/p>\n

Without it, the cash flow drops significantly. Any business that doesn\u2019t accept card payments online might as well be turning potential customers away daily. <\/span><\/p>\n

In today\u2019s digital world, convenience is everything.<\/strong> <\/span><\/p>\n

For most people, credit cards just so happen to be the way to go when making a purchase. And the more customers you attract, the more likely you are to make additional sales. By giving them more options, they\u2019re more likely to interact and engage with your website.<\/span><\/p>\n

Of course, these are just a few of the many benefits that come with accepting card payments online. <\/span><\/p>\n

It goes without saying that if you\u2019re thinking of setting up an online business – you better make sure to accept card payments, no excuses. Online shoppers have become accustomed to the tradition of paying with their cards and as a business owner, you have the duty to live up to that expectation.<\/span><\/p>\n

So, with that said, here are some of the many advantages that come with accepting <\/span>card payments<\/span><\/a> on your website.<\/span><\/p>\n

1. It legitimizes your business<\/h2>\n

Let\u2019s face it, if your website doesn\u2019t offer the option to pay with a card – you\u2019re missing out.<\/span><\/p>\n

Your customers start to ask questions (and for a good reason, why <\/span>shouldn\u2019t<\/span><\/i> they be able to pay with their cards?) and might click away from your business to the next one.<\/span><\/p>\n

Enabling your customers to pay with their credit card on your website is the most basic way to connect with them to make a purchase. It\u2019s best to meet them halfway through: if they\u2019re seeking to make a purchase, then you should have the option to satisfy their needs – it\u2019s as simple as that.<\/span><\/p>\n

\"Paying-With-Credit-Cards-Online-Options\"
Familiar names ease customers into making a safe purchase.<\/figcaption><\/figure>\n

Ideally, you should have multiple ways of allowing their payment (credit card, Paypal, etc.). By displaying the logos of the credit cards you accept, they\u2019re more likely to be reassured and make a purchase. And the more <\/span>integrations<\/span><\/a> you have – the better.<\/span><\/p>\n

In short: <\/span>if they\u2019re willing to give you money, you extend your hand with as many options to take it as possible.<\/b><\/p>\n

2. It\u2019s convenient<\/h2>\n

In fact, it\u2019s <\/span>so<\/span><\/i> convenient that over <\/span>35% of millennials<\/span><\/a> regularly use their phones to pay online.<\/span><\/p>\n

This is the primary reason behind the \u2018mobile-first\u2019 <\/span>trend<\/span><\/a> that is driving eCommerce. But the same applies to other industries as well. <\/span><\/p>\n

There is no denying that the convenience of being able to purchase with a single click has direct effects on your sales. So, if you\u2019re looking to boost your sales further, make sure your website is mobile <\/span>optimized<\/span><\/a> and you don\u2019t throw too many loops at them.<\/span><\/p>\n

\"Making-Card-Payment-From-Bedroom\"
If you can make a purchase from your bedroom – you know you’re on the right track.<\/figcaption><\/figure>\n

Convenience, cost, and security are some of the main influencers for people when they make a purchase. As long as you satisfy their concerns and your site looks legit, more customers will be willing to do business with you.<\/span><\/p>\n

And as people spend more time on their phones, mobile payments will continue to increase accordingly.<\/span><\/p>\n

3. Minimizing security risks<\/h2>\n

As mentioned above, security is also one of the most important things when making a purchase. <\/span><\/p>\n

When a customer makes a purchase online, the payment from their bank card is authorized and the money is then placed directly into your business account.<\/span><\/p>\n

\"Security-When-Accepting-Card-Payments-Online\"
Reassurance when making a purchase online is always a good thing.<\/figcaption><\/figure>\n

This is a win-win situation as it eliminates any security risks on your end, and the customer doesn\u2019t have to worry about any potential financial scams. Thanks to card number encryption and fraud protection, people are already used to making purchases online with their cards. <\/span><\/p>\n

So, as long as they\u2019re confident everything will go without a hitch, they\u2019d be confident in their purchase. The payment is something they\u2019re used to and can do with a high degree of confidence. By showing that their card payments are confidential and secure, you\u2019re budging them one step closer to making a purchase.<\/span><\/p>\n

4. Recurring billing<\/h2>\n

If you\u2019re selling a monthly subscription type of service, this applies directly to you.<\/span><\/p>\n

Simply by being able to accept card payments online, scheduling recurring billing also becomes more convenient than ever (for you and the customer alike). And it guarantees for you to be paid on time as well, making it a win-win situation again.<\/span><\/p>\n

Instead of having to send monthly cheques for their payment, the whole process becomes <\/span>automated<\/span><\/a>. Staying organized and keeping track of your cash flow becomes easier as well.<\/span><\/p>\n

\"Recurring-Billing-For-Online-Card-Payments\"
Keeping track of everything becomes much more convenient.<\/figcaption><\/figure>\n

Though, one of the biggest <\/span>concerns<\/span><\/a> customers sometimes have with recurring billing is that they might miss track of the due date. <\/span><\/p>\n

This can be easily solved by sending an automatic email the day or the week before the billing is due if they want to cancel their subscription, just in case.<\/span><\/p>\n

5. Instant gratification<\/h2>\n
<\/p>\n

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it\u2019s when you want it; and you want it now<\/span><\/a>.<\/span><\/p>\n

<\/div>\n

And when customers want something, they want it then and there. <\/span><\/p>\n

Luckily for you, when accepting card payments online, this is essentially what happens. If they find something they like and the online payment is instant – then you\u2019re on the right track.<\/span><\/p>\n

So, the next time a customer buys something of yours with their card, be sure to give them everything they need. <\/span><\/p>\n

Shipping info, tracking code, updates, and more. Because they <\/span>are<\/span><\/i> interested and the sooner they get it, the more satisfied they will be. And who knows, if they like your service so much, you might be setting them up to be a return customer.<\/span><\/p>\n

6. Easy to set up and a competitive edge<\/strong><\/h2>\n

When you think about it, there is no excuse for not having an online card payment option for your website. Simply having the choice to do so improves your reputation and allows you to gain the trust of your customer.<\/span><\/p>\n

As a business, you should be focusing on satisfying and meeting the customers\u2019 needs.<\/span><\/p>\n

\"Handing-Credit-Card-For-Online-Payments\"
A win-win situation for both parties involved.<\/figcaption><\/figure>\n

So, if they want to pay with their card, why not give them the option to do so? It\u2019s easy for you to set up the option to accept online payments and by taking a few hours of your day to optimize your site, you\u2019re gaining a competitive edge and the trust of your customers in return.<\/span><\/p>\n

7. Last minute purchases<\/h2>\n

At the end of the day, many customers can be impulsive and in one way or another, be <\/span>influenced<\/span><\/a> to make a purchase.<\/span><\/p>\n

As long as you accept card payments online, you can make a sale even at the last minute.<\/span><\/p>\n

\"Last-Minute-Online-Card-Payment-Purchase\"
Last minute purchases can be frequent, especially if you’re offering a sale.<\/figcaption><\/figure>\n

It\u2019s important to meet your customers halfway through. When they\u2019re seeking to make a purchase, you should always be accommodating to their needs. <\/span><\/p>\n

Simply by accepting card payments online through different integrations and payment options, you\u2019re already ahead of the curve and have a clear competitive edge.<\/span><\/p>\n

Remember: for customers, <\/span>convenience is everything<\/b>.<\/span><\/p>\n

And the easier it is to make a purchase on your site, the more likely they are to do so.<\/span><\/p>\n

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\n \t\t\t\t\t\t\t\t15 Advantages of Using Online Invoicing Software<\/span><\/a>\n \t\t\t\t\t\t\t\tInvoices can be a time-consuming task if you do them manually. Today we'll explore all the advantages you can get from using online invoicing software.<\/span>\n \t\t\t\t\t\t\t\t\n \t\t\t\t\t\t\t\tREAD MORE<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Did you know that credit cards were the main preferred form of card payment for online shoppers in 2017? With electronic payment like Paypal, for example, and debit cards just behind in the list. This may not be particularly surprising, but it\u2019s still worth stressing the importance of accepting card payments online. Card payments are […]<\/p>\n","protected":false},"author":13,"featured_media":11717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[345],"tags":[593,594,595,592,591,495],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.invoiceberry.com\/blog\/wp-content\/uploads\/2018\/09\/Advantages-To-Accepting-Card-Payments-Online-Featured.png?fit=1380%2C580&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5m6q6-31J","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/11639"}],"collection":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/comments?post=11639"}],"version-history":[{"count":9,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/11639\/revisions"}],"predecessor-version":[{"id":14428,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/posts\/11639\/revisions\/14428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media\/11717"}],"wp:attachment":[{"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/media?parent=11639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/categories?post=11639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invoiceberry.com\/blog\/wp-json\/wp\/v2\/tags?post=11639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}