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Small Businesses Should Use Online Videos to Increase Sales

Written by on July 31, 2012

Using video as one of the advertisement techniques to attract new customers is becoming more and more popular. Small businesses started creating videos because it is one of the best ways to engage with the audience and it also can be quite inexpensive. As well, those who seek information about your product or service will get a better view from a video than from a text with just a few pictures.

Online advertising company WebVisible conducted a study with 12,000 small businesses taking part in it. One of the aims of the study was to find out how many small businesses use video fort their advertisement in 2009.

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Percentage of small businesses who have video on their website (Source: WebVisible)

Results can be found in the graph to the left. In 2008 in the last quarter only 5.2 % of small business owners used video as an advertisement technique according to WebVisible. However, after one year we can see a serious increase in that number – from 5.2% to 19.2%. Obviously, the number is growing and growing every year. So it is pretty clear that small businesses are increasingly using videos and they also should use videos if they haven’t done yet.

There are plenty of different tools that will help you to make an attractive (hopefully sales-increasing) video online. Those services make it easy to create, use and share videos.

We listed 5 online tools that will help you to create videos for your small business:

  1. WeVideo (
  2. Animoto (
  3. XtraNormal (
  4. Vibop (
  5. GoAnimate (

All of them are free to use. However, some of them allow you to upload videos straight on YouTube, some not. Others let you to create videos from photos and even have free music libraries.

So if you have already tried or planning to try using one of these online services don’t hesitate to share your experience with us!

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