For any small business, lead generation should be an essential part of their strategy for building a loyal customer base and increasing sales.
To generate leads effectively for your small business, it’s best to have proper small business lead-generation strategies in place.
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This blog post will explore five proven lead-generation strategies to help you get more clients and boost your sales.
From optimizing your website to leveraging email marketing, these strategies are designed to increase your visibility and attract high-quality leads.
What is a Lead Generation Strategy?
Lead generation strategy refers to the systematic approach and set of techniques implemented by businesses to attract potential customers, known as leads, and convert them into qualified prospects.
It is a crucial aspect of marketing and sales efforts, aiming to identify individuals or organizations who have shown interest in a product or service and are likely to become paying customers.
Some benefits of lead generation strategies include:
- Increased sales and revenue: A well-executed lead generation strategy helps businesses attract and convert qualified leads into paying customers. A consistent pipeline of potential buyers can increase sales opportunities, improve sales effectiveness, and boost revenue for businesses.
- Improved targeting and efficiency: A proper lead generation strategy enables businesses to focus their marketing efforts on the most relevant and interested audience.
- Enhanced customer insights and relationship building: Businesses gather valuable data and insights about their potential customers through lead generation strategies. This information can include demographics, preferences, behaviors, and pain points.
5 Best Small Business Lead Generation Strategies For Getting More Clients
Take a look at these five strategies for generating more leads and sales.
1. Use Email Marketing In Your Advantage
Email marketing is one of the most effective ways to generate leads for your business. It is one of the lead generation strategies with the highest return on investment.
Around $1 spent on email marketing can result in $36 in return. Email marketing is so effective because It allows you to reach out to potential clients directly and offers a more personal touch than other traditional marketing methods.
Here are a few tips for maximizing your email marketing campaign.
Use Personalized Cold Outreach
Personalized cold email outreach sends individualized and tailored emails to prospective customers or leads with no prior interaction or relationship with the sender.
Businesses use a proactive approach to initiate communication and establish a connection with potential customers who may be interested in their products or services. And for lead generation and sales purposes, it can work wonders.
Cold email outreach tools like QuickMail can make this process more efficient and accessible.
Create a Newsletter
A newsletter is a regularly distributed publication, typically sent via email, that provides updates, news, information, and valuable content to a specific audience. It serves as a means of communication and engagement between a sender (such as a business, organization, or individual) and their subscribers.
Newsletters are a great way to keep subscribers engaged and informed about your business. You can highlight new products or services, share industry news, and provide helpful tips and advice.
With a clear call to action, a newsletter can be a great small business lead generation strategy to get more sales and drive more revenue.
When sending out newsletters, ensure your emails are verified so that you can avoid the spam filters of your potential prospects.
2. Make Sure Your Website Is Optimized
Website optimization refers to making strategic improvements and adjustments to your website to enhance its performance, user experience, visibility in search engines, and so on.
Optimization involves various aspects of website design, content, structure, and technical elements to ensure maximum functionality, accessibility, and relevance.
If your website isn’t optimized correctly, you could be losing out lose, therefore, pote and sales.
Recent statistics show that around 42% of people would click off a website due to poor functionality.
Here are key areas to consider when optimizing a website for lead generation.
Use Compelling Call-to-Actions
A call-to-action (CTA) is a button or link that prompts your website visitors to take a specific action, such as “Learn More” or “Buy Now.” Compelling CTAs can encourage visitors to engage with your business and become leads.
Your CTAs should be clear, concise, and visible on your website. Try placing them on your homepage, service pages, and blog posts to increase visibility.
Use concise and action-oriented language in your CTAs. Communicate what users will gain by clicking on the CTA. Start with action verbs that create urgency. Focus on the value visitors will receive.
Make Your Website Mobile-Friendly
Another way to utilize this small business lead generation strategy is to ensure your website is optimized for mobile friendliness.
In 2021 over 7.1 billion people were mobile device users. That number is expected to reach 7.49 billion by 2025. This is why it’s so crucial that your website is optimized. Otherwise, you’re missing out on a vast audience that will most likely be unable to use your website if not appropriately optimized for mobile devices.
A mobile-friendly website ensures that visitors can easily navigate, read content, and interact with your site, regardless of the device they are using. It provides a seamless and enjoyable browsing experience, which keeps users engaged and encourages them to explore your site further.
To check the mobile-friendliness of your site, you can use Google’s mobile-friendliness checker.
Enter your site’s domain, and you can get instant insights into your site’s mobile friendliness. This will help you to make the necessary changes to ensure your site is mobile-friendly.
Optimize Product/Landing Pages
A landing page is designed to capture leads by offering visitors a valuable resource, such as an ebook or a free consultation. By optimizing landing pages and optimizing product pages, you’re more likely to increase the chances of converting visitors into leads.
You can start by creating a compelling headline that communicates the value of your offer. Use persuasive content to showcase the benefits and solve pain points for your target audience. Place a prominent and visually appealing call-to-action that directs visitors to take the desired action.
To build credibility, incorporate trust elements, such as testimonials or trust badges. Optimize the page for mobile devices, ensure fast loading times, and track key metrics to monitor performance.
Continuously test and iterate on your landing and product pages to optimize conversions and capture more leads effectively.
3. Start a Blog
Starting a blog allows you to establish authority and credibility in your industry by showcasing your knowledge and expertise. This positions you as a trusted resource, attracting potential customers.
Blogging also helps increase website traffic through search engine optimization (SEO) and social media sharing. Creating valuable content optimized for keywords can improve your organic search rankings and drive more visitors to your site, putting you in front of leads.
Additionally, a well-crafted blog can engage and nurture leads over time. By offering valuable content, capturing email addresses, and incorporating lead magnets, you can gather and nurture leads. Around 90% of marketers say that blogging is part of their strategy.
Here are a couple of ways to make your blog efforts effective.
Create Useful and Relevant Content
The most important aspect of a successful blog is creating valuable and relevant content for your audience. Your blog should provide solutions to potential clients’ problems, answer common questions, and offer insights into your industry.
When creating blog content for lead generation, it’s essential to focus on the needs of your potential clients rather than solely promoting your products or services.
Suppose you position yourself as a valuable resource and provide genuinely helpful content. In that case, you can establish trust and credibility with your audience, which can, in turn, help you generate more leads.
To create valuable and relevant content, consider conducting research or surveys to understand your target audience’s challenges and questions.
You can also leverage keyword research to identify popular topics and trends within your industry. For example, if you’re in the B2B sales field, you could do keyword research on sales-related issues.
Promote Your Blog Across Platforms
To attract readers to your blog, you must promote it across all platforms where your potential clients may be. Start by leveraging social media channels like Facebook, Twitter, LinkedIn, and Instagram. Share your blog posts with compelling captions, engaging visuals, and relevant hashtags.
You can also use email marketing to promote your blog. To do this, you can send out newsletters featuring your latest blog posts, providing a brief teaser and a direct link to read the full article on your blog.
You might also consider things such as search engine optimization (SEO), which will promote your blog organically in search engines allowing more people to see it.
4. Collaborate with Other Businesses
Collaborating with other businesses can be a highly effective small business lead generation strategy. With this lead generation strategy, companies can work together to combine their expertise and resources, reach a wider audience, leverage each other’s brand equity, and generate leads.
One way that businesses can collaborate is through co-branded marketing. Co-branded marketing involves creating joint marketing campaigns or products with another brand. Through co-branding, brands can reach more customers, achieve greater visibility, and engage with customers better. One of the best ways to connect with brands is through LinkedIn.
Cross-promotion is another valuable method for collaborating with complementary businesses to promote each other’s products or services. By tapping into each other’s customer base, you can expand your reach, increase brand visibility, and attract new leads.
Joint webinars can be an additional way to collaborate with other businesses in your industry. Collaboration on joint webinars with other industry experts allows you to provide valuable insights, engage with a targeted audience, and generate leads by showcasing your expertise and providing value.
5. Use Retargeting On Different Channels
Retargeting is an essential lead-generation strategy for small businesses to maintain brand recall and prompt potential clients to take action.
Businesses can effectively engage their target audience by leveraging channels like social media, Google, and YouTube.
Google Ads remarketing tags enable businesses to segment website visitors and create tailored ad campaigns on the Google Display Network or use remarketing lists for search ads. YouTube’s remarketing lists allow companies to show engaging video content to users interacting with their website or channel.
Additionally, a newsletter can be a valuable tool for retargeting your audience. By segmenting your subscribers based on their interests and behaviors, you can deliver personalized content that resonates with their preferences. You can import the information into your CRM from all the gained data.
In the ever-evolving landscape of small business lead generation, it is crucial to employ effective strategies that drive growth and attract qualified leads. You can create a comprehensive lead-generation approach by utilizing retargeting across various channels, collaborating with other businesses, starting a blog, optimizing your website, and leveraging the power of email marketing.
These strategies enable you to engage with your target audience, nurture relationships, and expand your online presence. With a solid lead generation foundation in place, you are poised to witness the growth and success of your small business.
By implementing these strategies diligently, you’ll be well on your way to achieving your business goals and confidently sending those invoices for your services.
Jeremy founded QuickMail.io, a SaaS company that enables personal one-to-one conversation at scale through automation—for outreach, inbound leads,
trial/onboarding, customer communication, and more. Before founding QuickMail, he worked for more than 15 years in the video game industry and finance.