InvoiceBerry Blog

Our thoughts & tips on small businesses, freelancers and sole traders

How to Find Influencers for Your Business?

Written by on September 24, 2012
Every business needs influencers

Everyone needs inspiration and guidance. It doesn’t matter if you are an Entrepreneur, doctor, teacher, freelancer or cleaner – we all need to be inspired.

At some point it happens that there is no more motivation left in life. No motivation to wake up, to move on especially when your business doesn’t run successfully or the weather outside doesn’t seem to get better. Those are the days when we want that miracles would happen. However, that’s why it is so important to have someone who would inspire you.

Inspiration for your business

Being inspired means to be influenced at the same time. Not only you personally have to be influenced by others, but also your business has to have influencers. Every business needs help and advice. Where do we look for that? We try to seek guidance from people who are experts in their niche. To develop and grow your business you need to know who are your competitors and influencers. You have to become friends with them because they can share their audience and experience. As well, they send you an enormous amount of traffic.

Ways to find powerful influencers

  • Twitter Lists
  • Groups and Forums
  • Business meetings and conferences
  • Podcasts and Webinars

As well, don’t forget social influence reporters such as Klout, PeerIndex, Kred and Percollate which measure brand and individual scores. They check what your overall online influence is.

Connect with influencers

Once you found the influencers that you looked for, you have to start thinking how you can build relationships with them. Of course these people or companies are approached by people like you every day, so you must stand out. It will take time but you will see it’s worth it. Here are a few suggestions how you can build a strong relationship with them:

  • Connect with them on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram etc. share their posts, comment, like and engage with their audience
  • Promote what they do
  • Try to meet them “accidentally” wherever possible: Conferences, business awards, seminars etc.
  •  Offer to help or even become a service to them that they would see your efforts and your real desire to build relationship with them

What about you? Do you have any influencers? If yes, let us know below!

Small Business Finance 101

Download our free guide to learn the fundamentals of finance that will help make your small business more efficient and successful.

Ready to start invoicing your clients with InvoiceBerry?

Sign up to our free trial account. No credit card required.

Sign Up Now
Don't leave us yet!

Subscribe to our weekly digest!

Sign up to our newsletter to receive our weekly email digest every Friday morning and read about the best freelancing and small business articles on InvoiceBerry.

Read previous post:
Check out our 5 most important social media lessons for your small business
Top 5 Important Social Media Lessons for Small Businesses

Social media helps companies to improve the customer service. Social media is about engagement and having a conversation, not about...

We use cookies to give you a better experience. Check out our privacy policy for more information.