Video marketing might not be the cheapest and fastest way to market your business. However, if we know that 82% of global internet traffic comes from video content, we understand that all the effort we put into video marketing pays off. What’s more, customers ask for it: studies show that over 90% of consumers want to see more video content from brands.
Businesses of all sizes and niches can benefit from this type of marketing. In this article, we show how construction and trade businesses can benefit from it, give some ideas on how to do it right, and give a detailed list of benefits video marketing brings to these businesses.
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Benefits of video marketing for construction and trade businesses
As we mentioned, video marketing is vital for construction and trade businesses since it can help in captivating, engaging, and informing the audience effectively. Here is a detailed list of benefits video marketing brings to these businesses:
- Video marketing is visually engaging. One of the biggest reasons to start with video marketing lies in its ability to captivate the audience’s attention. Construction and trade businesses can use it to attract customers faster by showing their projects and techniques, the quality of their work and services, and their expertise.
- Video marketing helps businesses show their expertise.Video marketing can help construction and trade businesses show their expertise and skills. They can use this marketing method to create informative and educational videos and establish themselves as the authority in the field.
- Video marketing helps businesses increase reach and visibility.Due to its ability to capture the viewer’s attention and convey a lot of information quickly, video content gets more engagement compared to other forms of content. Increased engagement leads to higher reach as the algorithm sees it as more relevant and interesting. Optimizing videos for search engines, and promoting them through various social networks, allows construction and trade businesses to expand their customer pool and attract them much faster compared to other marketing methods.
- Video marketing is a great storytelling tool. Creating video content can be beneficial for several reasons. One of them lies in its storytelling power. Videos can serve as an effective storytelling tool that helps brands convey their narratives such as values, unique selling points, and work methods memorably. What’s more, through video storytelling, construction and trade businesses can emotionally connect with their customers and stand out from the competition.
- Video marketing can help companies build trust and credibility. Trust is crucial for business success but one of the hardest things to achieve. Video marketing is a great way for companies to engage with their audience and build trust. Construction and trade businesses can show their completed projects through videos, offer customer testimonials and showcase industry trends which will make them more credible and trustworthy in their customers’ eyes.
- Video marketing can help companies improve communication. Videos can help construction and trade businesses strike a conversation with their customers by allowing them to visually explain complex concepts and ideas, and share instructions. If videos are clear and visually appealing, they can help in closing the gap in understanding and secure effective communication with clients and stakeholders.
- Video marketing is more accessible. Many marketers repeat this continuously: if you want to improve your business, you should be where your customers are. Videos are a great tool to reach potential customers as they are easy to share across various platforms, they are mobile-friendly, meaning customers can watch them even on the go.
- Video marketing improves conversion rates. Video content can help construction and trade businesses improve their conversion rates. Companies can include catchy CTAs in their videos and encourage their customers to contact the business to request a quote or subscribe to a newsletter to drive engagement and improve conversion rates.
10 creative ways construction and trade businesses can use video marketing
Once we’ve seen the benefits video marketing brings to construction and trade businesses, let’s see what are some ideas for videos these businesses can use.
1. Doing behind-the-scenes tours
Behind-the-scenes tours are a great example of how construction and trade businesses use video marketing to their advantage. This type of video allows these companies to show their processes: how construction sites work, how employees do their job, and how their workshops function, and build transparency and trust with their customers.
This type of video allows customers to witness the dedication, craftsmanship, and attention to detail that goes into each project and understand the business qualities and capabilities on a deeper level. Furthermore, this type of video creates a sense of exclusivity since they’re getting access to something that’s not typically available to the general public.
Overall, behind-the-scenes videos allow construction and trade businesses to show their expertise, establish credibility and drive customer engagement in a captivating and authentic way.
2. Doing project showcases
Project showcases are another good video marketing idea for construction and trade businesses to try. These videos allow construction and trade businesses to share success stories by showing completed projects and satisfied clients. By making these videos, construction and trade businesses can showcase their expertise, attention to detail, and craftsmanship and allow potential clients to visualize how similar solutions would work in their case.
In the end, this type of video serves as a powerful testimonial that generates trust among prospective clients, highlights competitive advantage, and allows companies to differentiate themselves from competitors in the industry.
3. Doing expert interviews
Expert interviews are a great way for construction and trade businesses to ramp up their video marketing efforts. By showcasing the knowledge of industry experts businesses can position themselves as leaders in the industry, increase their credibility and attract more customers to their business. Furthermore, expert interviews increase engagement and enhance brand visibility since customers are more likely to share and recommend informative content companies make.
4. Creating how-to guides
How-to guides prove to be a great way for construction and trade businesses to improve their lead-generation efforts, increase their visibility, and establish themselves as industry experts.
By demonstrating step-by-step instructions for various construction or trade techniques, businesses can position themselves as experts and establish trust with their audience since they allow them to showcase their skills, expertise, and attention to detail, highlighting their proficiency in executing specific tasks.
Lastly, these videos have the potential to go viral and be shared widely, especially among the DIY audience which increases the brand visibility and attracts a greater audience.
5. Giving safety and compliance tips
Construction and trade businesses can also make safety and compliance tips videos to boost their reach and become an industry authority. They can base their content on showing safety guidelines, regulations, and tips on creating a safe working environment following the legal requirements. Besides attracting potential B2B customers and partners, this type of video will allow them to show how responsible and trustworthy they are and help them stand out from the crowd.
6. Doing time-lapse videos
Time-lapse videos can bring various benefits to construction and trade businesses. Since they show the progress of a construction project or a trade task over a condensed period, time-lapse videos provide viewers with a visually captivating and engaging experience, increasing their engagement and online brand visibility.
This type of content creates a sense of excitement and anticipation, but at the same time it demonstrates the expertise, efficiency, and attention to detail of the business. Furthermore, time-lapse videos are powerful visual testimonials that showcase the business’s ability to deliver high-quality results within specific timelines.
Since they can be shared across various platforms and social media channels, they can attract a wider audience and generate interest in the business’s capabilities.
7. Creating customer testimonial videos
Customer testimonial videos are persuasive marketing tools that allow businesses to attract new clients, stand out from the crowd, and foster long-term customer loyalty.
They allow companies to show positive experience and satisfaction of past clients. Since they portray real people, customer testimonial videos provide first-hand experience working with the business, highlighting the quality of service, professionalism, and successful outcomes.
They are authentic social proof that instills trust and confidence in potential clients considering hiring the business.
Lastly, these videos humanize the brand, creating an emotional connection with the audience by showing the business’s track record of delivering exceptional results and reinforcing its commitment to customer satisfaction.
8. Doing equipment demonstration videos
By making equipment demonstration videos, construction and trade businesses can reap various benefits. These videos allow companies to showcase the tools, machinery, and equipment used in their operations and highlight the functionality, features, and benefits they bring.
Furthermore, by showing how their equipment work, businesses can establish their expertise and professionalism in utilizing industry-leading technology.
Another benefit of this type of video hides in its ability to educate potential clients about the capabilities of the machinery and how it can contribute to the success of their projects.
Lastly, equipment demonstration videos are shareable between suppliers, contractors, or industry partners and serve to foster collaborations and demonstrate the business’s commitment to staying at the forefront of technology.
9. Doing before-and-after transformation videos
Before and after demonstration videos are a great way to show the transformative power and value that construction and trade businesses can deliver to their customers.
These videos provide a powerful visual representation of the transformation that occurs through their services and show the business’s ability to create impactful changes. By showing how the project looked at a beginning next to a finished product, businesses effectively highlight their expertise and craftsmanship.
Serving as persuasive evidence of the business’s capabilities, these videos create a sense of excitement, inspiration, and confidence in viewers. Furthermore, they also provide a compelling storytelling opportunity, which allows businesses to narrate the challenges they faced, the solutions they implemented, and the final outcomes.
Overall, sharing these videos on websites, social media platforms, and during presentations can significantly enhance brand visibility, attract new clients, and differentiate the business from competitors.
10. Doing community events and showcasing it in videos
Businesses shouldn’t be focused only on making a profit. They should be active members of society, and help their community as much as they can. Besides doing good, these activities increase brand reputation, spread awareness about the company, and create a good image.
Construction and trade businesses should organize different CSR activities and record what they’ve done. For instance, they can showcase how their construction or trade skills contribute to improving local infrastructure or supporting community causes.
As we’ve seen, the video proves to be a powerful marketing tool companies can use for various purposes, such as improving client communication and increasing brand awareness. We’re sure you’ll have a good headstart for making a video about your company from the examples we’ve compiled, and we’re even more sure your client base will grow.