InvoiceBerry Blog

10 Creative Ways to Use Video Marketing to Promote your Construction or Trade Business

10 Creative Ways to Use Video Marketing to Promote your Construction or Trade Business

Video marketing might not be the cheapest and fastest way to market your business. However, if we know that 82% of global internet traffic comes from video content, we understand that all the effort we put into video marketing pays off. What’s more, customers ask for it: studies show that over 90% of consumers want to see more video content from brands. 

Businesses of all sizes and niches can benefit from this type of marketing. In this article, we show how construction and trade businesses can benefit from it, give some ideas on how to do it right, and give a detailed list of benefits video marketing brings to these businesses.

Try our online invoicing software for free

Send professional-looking invoices
Accept online payments with ease
Keep track of who's paid you

Start sending invoices

Benefits of video marketing for construction and trade businesses

As we mentioned, video marketing is vital for construction and trade businesses since it can help in captivating, engaging, and informing the audience effectively. Here is a detailed list of benefits video marketing brings to these businesses:

How To Choose The Best Marketing Channels For Your Business Choosing a marketing channel for your business can be a headache. So, if you don't know what you're doing, here are a few tips to help you get started. READ MORE

10 creative ways construction and trade businesses can use video marketing

Once we’ve seen the benefits video marketing brings to construction and trade businesses, let’s see what are some ideas for videos these businesses can use.

1. Doing behind-the-scenes tours

Behind-the-scenes tours are a great example of how construction and trade businesses use video marketing to their advantage. This type of video allows these companies to show their processes: how construction sites work, how employees do their job, and how their workshops function, and build transparency and trust with their customers.

This type of video allows customers to witness the dedication, craftsmanship, and attention to detail that goes into each project and understand the business qualities and capabilities on a deeper level. Furthermore, this type of video creates a sense of exclusivity since they’re getting access to something that’s not typically available to the general public.

Overall, behind-the-scenes videos allow construction and trade businesses to show their expertise, establish credibility and drive customer engagement in a captivating and authentic way.

2. Doing project showcases

Project showcases are another good video marketing idea for construction and trade businesses to try. These videos allow construction and trade businesses to share success stories by showing completed projects and satisfied clients. By making these videos, construction and trade businesses can showcase their expertise, attention to detail, and craftsmanship and allow potential clients to visualize how similar solutions would work in their case. 

In the end, this type of video serves as a powerful testimonial that generates trust among prospective clients, highlights competitive advantage, and allows companies to differentiate themselves from competitors in the industry. 

3. Doing expert interviews

Expert interviews are a great way for construction and trade businesses to ramp up their video marketing efforts. By showcasing the knowledge of industry experts businesses can position themselves as leaders in the industry, increase their credibility and attract more customers to their business. Furthermore, expert interviews increase engagement and enhance brand visibility since customers are more likely to share and recommend informative content companies make.

4. Creating how-to guides 

How-to guides prove to be a great way for construction and trade businesses to improve their lead-generation efforts, increase their visibility, and establish themselves as industry experts.

8 Winning Reasons Why You Should Use Explainer Videos For Your Small Business Exposure is extremely important for small businesses as it brings public recognition, boosts your brand awareness and explainer videos do exactly that. READ MORE

By demonstrating step-by-step instructions for various construction or trade techniques, businesses can position themselves as experts and establish trust with their audience since they allow them to showcase their skills, expertise, and attention to detail, highlighting their proficiency in executing specific tasks. 

Lastly, these videos have the potential to go viral and be shared widely, especially among the DIY audience which increases the brand visibility and attracts a greater audience. 

5. Giving safety and compliance tips

Construction and trade businesses can also make safety and compliance tips videos to boost their reach and become an industry authority. They can base their content on showing safety guidelines, regulations, and tips on creating a safe working environment following the legal requirements. Besides attracting potential B2B customers and partners, this type of video will allow them to show how responsible and trustworthy they are and help them stand out from the crowd.

6. Doing time-lapse videos

Time-lapse videos can bring various benefits to construction and trade businesses. Since they show the progress of a construction project or a trade task over a condensed period, time-lapse videos provide viewers with a visually captivating and engaging experience, increasing their engagement and online brand visibility.

This type of content creates a sense of excitement and anticipation, but at the same time it demonstrates the expertise, efficiency, and attention to detail of the business. Furthermore, time-lapse videos are powerful visual testimonials that showcase the business’s ability to deliver high-quality results within specific timelines.

Since they can be shared across various platforms and social media channels, they can attract a wider audience and generate interest in the business’s capabilities. 

Tips and Tricks for Creating a Successful Video Marketing Strategy Video marketing is a product marketing strategy that leverages motion content. Brands use emotionally engaging content to create product awareness READ MORE

7. Creating customer testimonial videos

Customer testimonial videos are persuasive marketing tools that allow businesses to attract new clients, stand out from the crowd, and foster long-term customer loyalty.

They allow companies to show positive experience and satisfaction of past clients. Since they portray real people, customer testimonial videos provide first-hand experience working with the business, highlighting the quality of service, professionalism, and successful outcomes. 

They are authentic social proof that instills trust and confidence in potential clients considering hiring the business. 

Lastly, these videos humanize the brand, creating an emotional connection with the audience by showing the business’s track record of delivering exceptional results and reinforcing its commitment to customer satisfaction. 

8. Doing equipment demonstration videos

By making equipment demonstration videos, construction and trade businesses can reap various benefits. These videos allow companies to showcase the tools, machinery, and equipment used in their operations and highlight the functionality, features, and benefits they bring.  

Furthermore, by showing how their equipment work, businesses can establish their expertise and professionalism in utilizing industry-leading technology. 

Another benefit of this type of video hides in its ability to educate potential clients about the capabilities of the machinery and how it can contribute to the success of their projects.

Lastly, equipment demonstration videos are shareable between suppliers, contractors, or industry partners and serve to foster collaborations and demonstrate the business’s commitment to staying at the forefront of technology. 

12 Must-Have Business Tools For Small Business Owners In 2021 Today we have a wide array of small business tools to help business owners streamline processes and save their time and energy. READ MORE

9. Doing before-and-after transformation videos

Before and after demonstration videos are a great way to show the transformative power and value that construction and trade businesses can deliver to their customers.

These videos provide a powerful visual representation of the transformation that occurs through their services and show the business’s ability to create impactful changes. By showing how the project looked at a beginning next to a finished product, businesses effectively highlight their expertise and craftsmanship. 

Serving as persuasive evidence of the business’s capabilities, these videos create a sense of excitement, inspiration, and confidence in viewers. Furthermore, they also provide a compelling storytelling opportunity, which allows businesses to narrate the challenges they faced, the solutions they implemented, and the final outcomes. 

Overall, sharing these videos on websites, social media platforms, and during presentations can significantly enhance brand visibility, attract new clients, and differentiate the business from competitors. 

10. Doing community events and showcasing it in videos

Businesses shouldn’t be focused only on making a profit. They should be active members of society, and help their community as much as they can. Besides doing good, these activities increase brand reputation, spread awareness about the company, and create a good image.

Construction and trade businesses should organize different CSR activities and record what they’ve done. For instance, they can showcase how their construction or trade skills contribute to improving local infrastructure or supporting community causes. 

Final words

As we’ve seen, the video proves to be a powerful marketing tool companies can use for various purposes, such as improving client communication and increasing brand awareness. We’re sure you’ll have a good headstart for making a video about your company from the examples we’ve compiled, and we’re even more sure your client base will grow.

Exit mobile version